Suning Fashion Department Announces "Gold Jewelry Strategy"

On July 19th, Gong Zhenyu, President of Suning fashion department, disclosed the gold jewelry strategy for the first time yesterday. Gong Zhenyu said that China's per capita consumption of gold and jewellery is only 1/5 of the US and Japan's 1/3. 800 million of the netizens are less than 10% of gold jewelry users, and the main sales channels are still concentrated in 1-3 line cities. In the future, the gold jewelry industry will show the trend of both ends, that is, to go on the line and sink down the channel, and the potential is huge.

It is understood that in 2019, Suning founded the fashion department store and bought the original 37 Wanda Department stores. Suning fashion department's "gold jewelry strategy" will follow the train of thought of "open the industry chain, pull through the whole channel, expand the whole customer group and cooperate with the whole resources", and play the advantage of internal and external resources to break the industry boundaries of gold jewelry.

In the construction of industrial chain, Suning will play the deep tillage ability and system management of supply chain, further strengthen cooperation with suppliers partners, and try different kinds of cooperation modes.

In terms of channel construction, we will focus on the breakthrough of online channels, the expansion of offline channels, and the output of retail cloud models, so as to build consumer's consumption, experience and service network.

In the development of the whole customer group, Suning fashion department store, relying on smart retailing, builds the consumption ecosystem through 600 million pan membership data accumulation and marketing gameplay, and further excavates and meets user's demand for gold jewelry.

The Suning 818 fever Shopping Festival is coming. Suning fashion department store will combine the main line of gold jewelry brand and create "suning.com O2O Jewelry Festival".