Wolf Wolf King Zhou Shaoxiong: Jinjiang People Have Strong Family Cohesion.

Among many Fujian businessmen, Zhou Shaoxiong, the leader of the clothing industry in Fujian, is undoubtedly a dazzling star in "Fujian businessmen".

The second Hui Valley family summit came to Fujian, the birthplace of Fujian merchants, and followed Zhou Shaoxiong, wolf king, to explore the culture of Fujian merchants.

In 1985, Zhou Shaoxiong, 23, resigned from the Xinhua Bookstore's iron rice bowl and resolutely embarked on the journey of starting a business. With the spirit of "fighting hard to win", the seven wolves became the first listed clothing company in Quanzhou from a small enterprise. The seven wolves men's wear was renowned at home and abroad. It became the first Chinese men's clothing brand invited by the Milan fashion week official. It will display the "wolf culture" from the east to the world and lead the fashion trend. What made today's "wolf king"?

　 "Jinjiang people have strong family cohesion".

Referring to Fujian businessmen, we must not mention "brand capital" - Jinjiang, a county level city in Southern Fujian Province, has 24 famous brand products in China and 79 well-known trademarks in China.

Speaking of his birthplace, Zhou Shaoxiong's face is concealed pride. For many excellent enterprises taking root in Jinjiang, Zhou Shaoxiong believes that this is closely related to Jinjiang's good cultural heritage.

He said Jinjiang is a well preserved area of cultural tradition. Jinjiang people have very strong belief in their ancestors' return. Every family has a plaque on their front door to explain their family history. In the genealogy, the family will be set up in detail in the genealogy. Zhou Shaoxiong's family genealogy can be traced back to Zhou Dunyi, a famous litterateur in the Northern Song Dynasty. Because of Zhou Dunyi's Lian Xi, the Zhou family is called Lian Xi school. At the same time, genealogy will also record the cultural cognition and family precepts of the past dynasties in order to guide future generations.

The inheritance of family culture makes the family have strong cohesion and value recognition. This point can be seen in the creation and development of the seven wolves. Three brothers and four friends composed of seven groups, through the wind and rain finally hand in hand to harvest success, the strong cohesion is the land nourished.

　　 "I was greatly influenced by my father."

From childhood, Zhou Shaoxiong heard many parents' adventures in the sea game, and they saw the story of their father's hard work and wealth. His most common teachings are to endure hardships and to have the courage to walk in the night like those who have crossed the sea.

The tenacity of the forefathers' daring and daring is deeply infected with Zhou Shaoxiong, and his father's words and deeds taught him to remember the two fundamental qualities of diligence and honesty.

"When I was young, my father's influence was very great, because he was very diligent. He wrote couplets on New Year holidays. We followed his bicycle to the countryside to sell couplets and earn extra money. In the summer, he sold ice cream with his fridge. When we go to Nanyang to do business, many relatives from Nanyang will return to our home if they come back from foreign exchange. My father was very conscientious and helped every household to write some receipt. Everyone trusted him. Later, many overseas Chinese families sent him home to donate money to build an apartment. When I started my business, he didn't lend me money. He said, "how can you move other people's money?" set a good example for us. After I started my own business, I found that the credibility of this kind of integrity quality has an important impact on both the business and the individual.

　　 "To predict the future, you must know the past."

In the rendering of family and family culture, Zhou Shaoxiong has a deep love for excellent traditional culture. This is also reflected in the brand building of the seven wolves. He has been committed to promoting the combination of traditional culture and fashion creative industry, combining Chinese clothing elements with fashion.

The purpose and mission of the seven wolves is to inherit classics with fashion and let the brand inspire life. Zhou Shaoxiong said that this shows that the fashion and classic created by the seven wolves is the relationship between the past and the future, rather than a fashion attitude out of nothing. He asked managers and designers to understand the development of Chinese clothing and Chinese culture. In this regard, he explained that from all aspects of clothing development, despite borrowing some Western ideas, Chinese culture plays a most important role in it. By understanding the history, we will see the presentation of culture in all aspects.

"Since you have to predict the future, you can't help but know the past". He also hopes that the brand of the seven wolves will bring us not only a symbol, but also a reflection on the culture, or an experience of value, which will have a positive impact on people's pursuit of life and let the brand inspire life.