Suning Advertising Law Violation Inspection Notice: Will Not Be Rectification Of Goods Off Shelves

In order to assist the national advertising monitoring center and the General Administration of market supervision and other departments in carrying out illegal advertising campaigns in the whole country against the violation of advertising laws, suning.com announced that it would conduct illegal inspections within the platform, and at the same time led businesses to conduct self-examination and self-examination against advertising violations.

According to Suning announcement, the platform merchants must check the commodity information in advance and correct it in time. At the same time, for checking out the problem goods, the household chores must be modified first times, so as not to affect the normal operation of commodities and to keep away from legal risks.

Among them, for the problems that the advertising monitoring center checked out, suning.com will immediately deal with the goods and receive a 24 hour rectification period after receiving the feedback from the General Administration of market supervision. The merchant shall promptly make amendments to the information on the violation of the commodities and timely feedback the business management of the goods. If the overdue period is not processed or the complaint is not passed, suning.com will delete the commodities. If the business violating the circumstances is serious, Suning will punish the store according to the general rules of business management regulations, the business irregularities and handling rules.

In addition, suning.com will carry out advertising inspection of illegal merchandise inspection work, for the inspection of the problem goods, business management notification business within 2 days for rectification, businesses must be reported after the completion of the rectification. If overdue treatment, the platform will deal with the goods on the lower shelf, and give 2 days to complete the rescheduling. If the complaint still fails to be processed after the overdue period or after rectification, the platform will delete the goods.