Four Tips For Decorating Clothes Shops, How Can You Decorate Them To Attract Customers?
We often find that some clothing stores in the street are flourishing, but others are very few. There are many reasons for such a situation. One of them may be that the clothing store has not done well in decoration and display. How can the clothing store be decorated to attract customers? Today, Xiaobian is going to give you a few tips.
First, the design and decoration of shops should pay attention to individuality and characteristics.
Only in this way can we highlight the "selling point" to attract customers to patronize. There are many reasons for customers to patronize: location, business, business management, advertising and packaging. But it may also be facade design and decoration. Some reasons are that customers need to feel it slowly after trading, but the design of the facade can be seen at any time. Customers' impression of stores starts with facade.
According to the professional survey results, through professional design pavements, the customers' impulse to purchase and the business volume increased by 18%-300%. If the facade is attractive, it may cause the impulse of customers to watch or buy; if the appearance is unforgettable, even if customers do not buy it today, the first thing he wants to patronize is the shop when he has the ability and need.
Two, store image design should be beautiful.
Whether the image of a store is suitable and whether the design is beautiful depends entirely on the times, regions and customers' preferences of the store. A good store design is the result of close cooperation between the boss and the designer. The boss who has the power to make decisions must not be based on my preference.
The boss makes a business plan according to the needs of the market, customers' purchasing motives, habits, consumption patterns and comparisons with their counterparts.
Three, the shop keynote should be harmonious.
The first is the choice of main colors for decoration. The most stupid way is to choose black, white and grey. Such a main color will not take away the style of clothes. After all, clothing stores do not sell decoration.
After the decoration style is fixed, it is the choice of columns, inserting rods, spacers, and tabletop. These things are used to hang clothes, and it is also important to choose well.
Baking glass is a good material with good quality and low price. Even some big brands will be used. The principle is to conform to the brand style and positioning.
For a clothing store, the electricity consumption of lighting is really high, but if you want to make good clothing sales performance, the money can not be saved. Many businesses do not use lights. Man is a kind of light seeking animal, where light can attract eyeballs, but light depends on darkness. This is the technology of lighting.
Four, decoration companies must be skilled.
A good decoration company can understand the meaning of the boss and designer, and do shop decoration as required. When designing and decorating a store, the design and decoration company should cooperate with the boss's business plan to make the design meet the needs of the market. Let the boss feel that this design is profitable, and it can bring prosperity to the business. After opening a new store, it will definitely find this design company. Other experts will also come to the wind and take the initiative to patronize. The designer will be respected as the design authority of this line, so that we can design and decorate the classic pavement with personality, business personality and "selling point" personality.
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