Wechat Finally Opened The Circle Of Friends To The Electricity Supplier.

Recently, WeChat, which has 1 billion 100 million of the monthly live users, has made the advertisers fight for it, and the demand for advertising is increasing. The media has learned that WeChat's advertising end has quietly accessed the applauding applet, which provides a small program landing page for advertisers, so as to reduce the threshold for advertisers to launch WeChat small programs.

The above docking means that advertisers can create a small program directly at the WeChat advertising terminal, display the advertising products in more detail and direct the transformation. Among them, advertisers can put in advertisements including WeChat public number and friends circle.

It is reported that WeChat advertising is one of the core businesses of Tencent advertising, mainly covering all WeChat advertising resources, including friends circle information flow, public number article bottom advertising, public number article central advertising. Advertisers can achieve different effects of brand promotion, store promotion, collection of sales leads, promotion of single products, distribution of coupons, application and promotion through WeChat MP advertising.

After joining the applet, WeChat advertisers can combine small programs to better display the brand, promote products, distribute coupons, and so on, and see the effect of each advertisement's conversion. "At the WeChat advertising end, there will be a advertiser who has a small applet named" landing page ". It can view the data of multiple dimensions such as the number of hits, clicks, purchase conversion rates and so on, so as to ensure advertisers' monitoring of the effect. Zhao Qiangru, the director of advertising, said.

Take the Shandong TV station as an example, it has already passed the praise of putting in the circle of friends advertising, covering users within 3 kilometers around the store, receiving 1 peppers for the chili sauce and going to the store to carry out the drainage activities. The day, the store turnover increased by 12 times.

"Compared with the ordinary advertisement landing page display, there are more than 1500 kinds of tools in the applet, which can help businesses to provide more diverse and more attractive advertisements, such as multiplayer teams, friends bargain, coupons payment, full coupons and so on." Zhao Qiang said that the praise can not only take 50 thousand orders of second order processing capacity to ensure a large number of orders, but also promote user retention and re purchase through membership management, membership storage value, new users' exclusive coupons, full scale coupons and small program collection, so as to achieve full link closure.

According to the introduction, the function is for all businesses, and non praise businesses can access a small streamlined version, while the praise paid businesses can directly bind the existing stores to the WeChat advertising end, and create advertisements quickly.

WeChat told the media that at present, the connection between Zan and WeChat has been completed, and the advertising products have already been launched. In the future, WeChat will cooperate with more small program service providers and developers to help advertisers realize transaction transformation and increase input output ratio.

Since the launch of WeChat's small program in January 9, 2017, the industry has seen wait-and-see discussions on small programs, and now small program codes are everywhere, almost becoming the standard of business.

In the meantime, WeChat is also constantly injecting stimulants for small program businesses. From the public number to search and then to the main search entry, the flow of small programs has been continuously opened. As an important traffic pool of WeChat, the connection between the circle of friends and the small programs has been greatly anticipated, but it has yet to appear.

"WeChat is very jealous of itself, so it does not want to hurt important social environment." An industry close to WeChat pointed out that WeChat is frequently blocking the sharing and forwarding capabilities of other platforms in WeChat. On the one hand, it is for market competition, and on the other hand, it is really aimed at better maintaining the social environment of WeChat.

"However, WeChat advertising is a very important step in achieving purchase." Another business observer said that the circle of friends may be just the beginning, and future small programs will appear in every corner of WeChat.