Huafang Shares (600448): Create "Ma Life" With Industrial Hemp Products.

Referring to the current research and application of industrial hemp in the domestic textile industry, we have to talk about China spinning Limited by Share Ltd. Because at present, China Textile shares have been given priority in the application field of hemp fiber resources.

Why do we enter the field of industrial hemp textiles?

Huafang is a textile printing and dyeing enterprise with a history of 43 years. In the field of dyeing and finishing, Hua textile is a leading industry. Therefore, at the beginning of the field of industrial hemp textiles, Huafang had been questioned whether it had the ability to open up this new field.

Wang Limin, the party secretary and chairman of Huafang joint-stock company, did not give much explanation to the doubts and incomprehension from the outside world. Instead, he led the team to study the application of the whole industrial chain of industrial hemp in the textile field.

In Wang Limin's view, there are two main considerations in the introduction of China textile into the industry hemp textiles: "on the one hand, it comes from industrial hemp itself. Industrial hemp fiber has many special functions such as antibacterial, mildewproof, anti mites, hygroscopic, quick drying, antistatic, anti ultraviolet, high temperature resistant, and so on. These excellent characteristics can solve many pain problems in the daily life of consumers and bring more comfortable experience to life. This is also in line with the concept of "high quality textile builder and healthy lifestyle advocates". On the other hand, industrial hemp is also one of the future development strategies of China textile. The market of industrial hemp has great potential for development. At the same time, China textile has abundant production experience and mature technology in hemp products. The operation and strategy of industrial hemp and China textile are mutually compatible and mutually reinforcing. We believe that industrial hemp will add new vitality to China spinning, and China textile will also make industrial hemp shine brilliance.

Behind the fire is technological support.

As Wang Limin expected, industrial cannabis has begun to emerge in the industry and is becoming more and more popular. Apart from the fact that the products themselves are renewable biomass resources, it is in line with the trend of developing low-carbon economy in China, and because industrial hemp plays an important role in adjusting the industrial structure of China's textile industry, and because of the comprehensive utilization of industrial hemp by China textile, we can see the industrial value of industrial hemp in the textile industry.

From the production of industrial hemp raw materials to finished products, Huafang is using its core competitive advantage to carry out the layout of the whole industry chain. It is reported that through more than 40 years of development, China textile has competitive advantages in many aspects. One is research and development capability, and China Textile Institute has Engineering Technology Research Institute, postdoctoral workstation, academician workstation, intelligent textile laboratory, China Textile HFCPS center, etc. these departments mainly do basic research and development and pilot development, and have worked with many colleges and universities such as Donghua University to carry out a large number of basic and technical research, and have accumulated deep scientific research skills. Among them, the China Textile Engineering Technology Research Institute has a complete set of intermediate test equipment from spinning, weaving to dyeing and finishing, and it can quickly complete the development of samples. The two is the design ability. Huafang has a creative center, which is responsible for product development and design. It can develop independently, brand and serialization. It can also develop in a targeted way according to the needs of customers, so that the market can be grasped more quickly and effectively. The three is quality assurance. China Textile shares have passed many quality management systems such as quality system, environmental management system, occupational health and safety management system, energy management system and so on. The mature management system has guaranteed the high standard and high requirements for the production quality of Hua textile. The four is channel resources. China textile has deeply cultivated the hemp market for many years. It has stable customer groups and extensive market resources. At the same time, China textile has its own brand, so it can understand and grasp the changes of the consumer market in a timely manner.

It is worth mentioning that with the strong technical support, China Textile shares have made great progress in the research and development of industrial hemp textile fabrics and finished products. Performance: "one is to improve the handle, industrial hemp and hemp, ramie fiber structure in the processing of the fabric feel very difficult to handle, through the adjustment of degumming and dyeing and finishing technology, we can achieve different combinations of hands; two is to improve the wearability, flax fiber easy to wrinkle, high cost, we through different fiber components blending, weaving, tissue design, for home textiles, clothing developed for different scenarios of the product line; three is the cotton and wet spinning both have been studied, degumming, spinning, weaving, dyeing and finishing technology research, both sides, can produce a variety of different styles of fabrics." according to the research and development team of Huafang group, through in-depth study of the fiber characteristics of industrial hemp, the team launched a scientific research in tackling the links of degumming, spinning, weaving, dyeing and finishing, and promoted the industrial hemp fabric.

Domestic and foreign markets go hand in hand.

At the same time, technical transformation of industrial hemp textiles is being carried out, Huafang shares are actively distributing the domestic and foreign hemp textiles market. "We need to focus on R & D and grasp the market at the same time." Wang Limin said.

At present, China textile company is focusing on overseas market development, and its main market strategy is the European and American markets, the Japanese market and the Southeast Asian market. "Our overseas market development is based on the acceptability of hemp products and the distribution of our customers. Wang Limin said, "first of all, the European and American markets have the history of the use of traditional hemp products, and consumer acceptance of bast products is very high. In Europe, there are many brands of cannabis clothing, and brand promotion is also very good, and we have many mature customers in the European and American markets. These customers have a deeper understanding and demand for the hemp products. Therefore, the European and American markets are very important to us. Secondly, the Japanese market has a high degree of acceptance of the new fiber and functional fiber market, and we also have many resources in the Japanese market, which have great expectations for its market development. Finally, Southeast Asia is very suitable for the use of hemp products because of the humid and sultry climate. Therefore, we are very optimistic about the Southeast Asian market and have a very large potential for development.

At present, the domestic consumer market of home textiles and clothing industry hemp products is not yet mature. Most of the bast products that consumers are exposed to in the market are flax, ramie, and so on, and they do not understand the difference between industrial hemp and their products. "We predict that the future industrial hemp products will have a place in the domestic textile industry and have great potential. At present, our main task is to make good use of the ancient and magical plants of cannabis, so that domestic consumers can understand the magic of industrial hemp products and accept and use industrial hemp products.

It is learnt that, while consuming the consumer, China textile will gradually launch its brand of high-end products in home textiles, home furnishing and clothing.

Brand operation to build "100 years" enterprises

Speaking of the future development plan of enterprises and the brand strategic deployment of industrial hemp products, Wang Limin is confident and confident. He said, "China textile company plans to take the road of stereoscopic brand in the future, on the one hand, to establish the consumer brand facing the retail market, and the other is to establish an industrial brand for industry."

Wang Limin introduced that, regarding the consumer brand, China Textile currently has two brands of "blue platinum" and "Xiao Ni" in operation. Industrial hemp home textiles products have also been sold in the stores of Shanghai, such as Yi Dan Dan, Dali Department store, Rui Hong Xintian, Nanjing Oriental Fred, Beijing Yansha, friendship mall, and blue platinum Tmall flagship store.

At the same time, Hua textile is planning to build a Hempure store around the world of industrial hemp products, including clothing, home textiles, food and accessories. The store will have many different products made by China textile according to the characteristics of industrial hemp, which can meet the deeper needs of people's lives and take the pursuit of "satisfying consumers' products" as the highest pursuit, and polish the brand value through three-dimensional services.

Regarding industrial brand building, Wang Limin said that we have registered the brand of the industrial hemp raw materials, yarns, grey fabrics and fabrics, and promoted the operation in the form of brand. At the same time, we will provide the commercial tag and certification service, do the quality and propaganda of the industrial hemp well, and make the quality and characteristics of the Chinese spinning.

From raw material production to finished product manufacturing, step by step, Hua textile is making use of its own advantages to layout the whole industrial chain of industrial hemp, and at the same time, let the industry really see that "industrial hemp is a very potential market". It is foreseeable that in the future, under the joint efforts of technological tackling and brand operation, China textile will create a "ma life" for consumers with industrial hemp products.