Sanfo Outdoor Sign With Mystery Ranch To Test Water Agent Tide Card

In August 13th, the Beijing Sanfo outdoor products Limited by Share Ltd (hereinafter referred to as Sanfo outdoor) issued a notice on signing a brand agency contract with the famous outdoor backpacker brand Mystery Ranch. Sanfo outdoor has signed the brand agency distribution contract with MYSTERY RANCH and LTD. (Mystic farm) in recent years, and the cooperation period is 3 years. The signing of the cooperation also means that Sanfo outdoor began to test the water tide proxy.

The announcement shows that Mystery Ranch authorizes Sanfo outdoor to be the exclusive agent for the mainland of China. The agent sells Mystery Ranch full line products. Sanfo outdoor carries out marketing and sales channel construction according to its own needs. Mystery Ranch provides materials for marketing and sales, and promises intellectual property rights that provide material, and provides a one year warranty for Mystery Ranch products.

For this cooperation, Sanfo outdoor pointed out in the announcement that acting high-end well-known backpacker brand Mystery Ranch is the company's "upstream development, agents to master more outdoor brands, improve sales gross margin" strategy of another landing implementation. Mystery Ranch brand has a certain reputation and consumption group in foreign countries, so it will bring incremental sales to the company in a relatively short time. At the same time, the Mystery Ranch brand product has the street tide brand style, the street tide brand has been very popular in recent years, through the proxy Mystery Ranch brand, the company attempts to enter this market, better serves the young fashionable individuality consumer group.

It is reported that Mystery Ranch, founded by the famous outdoor backpack brand Dana Design founder Dana Gleason in 2000 in Northwest Montana, specialties in the design and handmade quality, is mainly engaged in the production of backpack, loading and transportation system for military, hunting, fire and mountaineering. It is a functional knapsack brand at the palace level. Since its inception, Mystery Ranch has brought many landmark innovative designs to the industry, such as 3-zip three zipper, BVS pillow cushion ventilation and stabilization system, adjustable backpack expansion system, modular modular backpack design, etc.

Previously, Mystery Ranch was mainly a special backpack for us special operations forces. So far, Mystery Ranch has not only served the seals, but its customers have covered almost all the elite special forces of the US Army. Apart from the US Army, many special forces, armies and law enforcement teams in Europe and the Middle East are customers of Mystery Ranch.

After entering the Asian market, Mystery Ranch has successfully developed the urban backpack products. Now, in the Asian market such as Japan and Singapore, the city product line has become an important source of sales for Mystery Ranch.