The "Rhubarb Boots" Of Industrial Equipment Manufacturers -- Carter Brand "Quality"

Since 1925, Caterpillar has undergone many financial crises and economic cycle changes in the past hundred years of development. It has made Caterpillar grow in its experience and constantly seek breakthroughs in the low valley and forge ahead. In the past hundred years of Carter's development and brand culture, Caterpillar, as the world's largest manufacturer of industrial equipment, has its own brand of shoes since 1904. At first, Caterpillar wanted to make the most solid work shoes for the blue collar workers who operated their equipment, so that they could get good protection in their work. So the shoes of Caterpillar image were like his crane and excavator. From the style to the color, they had always maintained the image of "hard Han", whose colors were mainly brown and black. Sole Heavy and texture.

In 1914, the first World War broke out. In the early days of the war, Holt transported 1200 tractors to Britain, France and Russia. Although these tractors were originally used for agricultural production, the Warring States military used them to transport artillery and supplies. Colonel E.D.Swinton, who saw the Caterpillar tractor operation, invented the tank based on his caterpillar principle. The tank design in World War I was inspired by Caterpillar's crawler tractor. Caterpillar has rapidly expanded the scale of its factory by establishing a relationship with the US Army Ordnance Department, which has produced more than 5000 tractors for the group of allies. Because of its participation in the development of army machinery, Caterpillar became famous in the first World War, and orders began to flow towards this rapidly growing caterpillar. In 1925, Caterpillar formally established a company in California.

The improved Carter CAT is used in production and life and leisure. Its big bottom is wear-resistant, anti-skid and antistatic. Its upper is made of 2.2MM bee hide, wear-resisting is natural, and its waterproof performance is also first-class. Since 1925, Caterpillar has taken Carter CATerpillar as its company name. In 1990, Carter CATerpillar began to manufacture a series of industrial leather boots to meet the needs of engineers and technicians. In 1994, Carter CAT shoes were officially put into the market and became the choice of young people.

In 1996, Carter CAT shoes pioneered and launched Hidden Track transparent soles technology. In 1998, Carter CAT shoes introduced Techniflex technology, so that the soles of the shoes greatly increased the flexibility of the front palm when wearing. In 2004, Carter CAT shoes pioneered and launched the iTECH technology series to match the comfort of sports shoes. Tooling shoes Sturdy. In 2007, Carter CAT shoes should be in the trend of the trend, and the WOMEN'S Collection series was launched to make fashion and technology merge and sublimate once again. Today, Carter CAT shoes cater to the trend of fashion demand, and its shoes are getting more and more. But Carter's CAT shoes are always "original appearance". Until now, Carter shoes in 2019 are still one of the first choice shoes for young people.

Not only that, it is also worth remembering that Carter has a wonderful history behind him. About 45 years ago, Apollo 11 completed the first manned mission to the moon and successfully returned to earth. Caterpillar has played an important role in the communications system of Apollo 11. At that time, there were 7 Cat (Carter) engines at Bermuda tracking station, which were used for tracking station confirmation tasks, transmitting instructions and receiving information from spacecraft.

It is worth mentioning that Caterpillar and film are very early, and guest history can be traced back to 1920s. Now let's take a look at the impressive figures that Caterpillar left behind on the stage of Oscar and Hollywood.

The first time Caterpillar appeared on the screen was the silent film Man Power produced in 1927. Caterpillar's tractor successfully grabbed the lead of Richard Dix and Mary Brian, and became a highlight of the movie. The movie is mainly about the dam that will be blown up to threaten the safety of the residents. The emergence of a Holt10 ton Caterpillar tractor successfully solved the crisis, saved the residents, and became the superhero in the eyes of the people. It is reported that at that time, Holt 2 tons of Caterpillar tractors were directly placed in front of cinemas everywhere, achieving a good publicity effect. Caterpillar tractor has become the focus of attention for a while.

If the silent film Man Power produced in 1927 is too far away from us, then the popular movie 007: the big screen is killing everyone. I believe you are familiar with it. In this movie, there are two symbolic elements, one is James Bond and the other is Caterpillar. In this movie, the prelude is James Bond, played by Daniel Craig, which opens in the scene of a Cat excavator running on a high-speed train. As we all know, the 007 series of movies is famous for its dynamic opening, so the film has made Cat excavators attract numerous eyes.

Future, Carter CAT We will further improve, strengthen and expand friendly cooperative relations in the light of the future urban concepts and unique advantages in business mode innovation, technological innovation and enterprise innovation culture. While providing quality products, Carter CAT is also committed to becoming China's most trusted global partner. It is also a beautiful chapter for Caterpillar to achieve the vision of "mutual benefit and win-win".