With The Advent Of The Winter Of Clothing Industry, HONGPU Pu Sweater Industry Cluster Is In The Initial Recession.

Honghe, located in Jiaxing, Zhejiang, is the hometown of sweater in China. According to past practice, it was the peak season of Honghe in the early August. Every year in August, Honghe's sweater trade began to get hotter. In September, the fire reached its climax. Merchants often had to pack to zero hour, so there was another kind of "sleepless city" in September.

In September this year, hung Ho, the "no night city" scenery no longer. By the evening of 8 o'clock, most of the business people were closed down, and the black and light hung hung was like a ghost town without any sweater in the busy season.

Recently, reporters from the sweater net visited Honghe and Pu Yuan's sweater industry cluster market, in which they could feel the intense contrast between the cold and cheerless situation and the prosperity in the past.

According to past practice, it is now in the best season of September for sweater sales, and the processing price of sweaters should also rise to a high level in the year. However, after visiting and investigating, the reporter found that the price of flat knitting machine had almost no rise in price. Taking the 12 needle flat knitting machine as an example, the processing price of each flat knitting machine is now about 150 yuan a day, and at this time last year it had already risen to more than 200. Similarly, the processing price of the 7 needle flat knitting machine is currently only 120~130 yuan a day.

The price of flat knitting machine is difficult to boost in the peak season. It is clear how bad this year's market is, and the price of flat knitting machine is only a microcosm of Honghe sweater market.

Li Hung, who runs the sweater business in Honghe, said: " Now Honghe's sweater market can be said to be appalling, and the market is even more sad. North District market alleys a year rent 400 thousand, all rely on the second half of this 3 months to earn, and now is the middle of September, the customer is less pitiful, many stall boss want to die heart has. "

The downturn in the sweater business is not only spreading in Honghe, but also in the town of PU, which is separated by a river.

In previous years, the double swallow road at the entrance of the above market will be one of the most congested sections of Pu Yuan. Now, there are few places in the market, and the flow of people is sparse.

It is understood that the current rent of Pu court stalls is also plummeting, and the rent in the two district of Pu Yuan (that is, west of double swallow Road) has fallen to 100 thousand / year. The stalls of the franchised old lady's shirts are even less valuable. The three district and the industrial and trade Boulevard are the most golden section of the Pu Yuan. The rent is also the most severe drop zone. Taking the three District Kunming street as an example, the rent of the former 800 thousand / year is now cut to 400 thousand / year.

It can be seen that whether it is the Honghe market in the middle and low end sweater market, or the main market in the middle and high-end Pu Yuan sweater market, this year's market is equally miserable.

Honghe, a wealthy sweater town with a household savings of up to 800 thousand

Honghe's sweater industry began in the 70s of last century. In 1975, a group of Shanghai educated youth founded a Village knitting factory in Honghe, thus opening the road of Honghe's sweater industry. At that time, with the geographical advantage of Honghe town running through the 320 National Road, the sweaters they produced were placed on the roadside, and drivers in the past laid off their feet to produce transactions.

Then more and more villagers plunge into the sweater industry. By 1988, more than 60 shops were built on the 320 National Road. This is the first phase of Honghe wholesale sweater wholesale market. Today, Honghe woolen sweater market has developed into 7000 markets, namely, the north market, the joint sales center, the market Southern District, the Danhong market, the Chong market and the poly market. Honghe has gradually developed from a market to a famous sweater market in the country.

In 2012, Honghe ushered in another great opportunity for development. The popularity of computerized flat knitting machine led to the development of Honghe's sweater production. With the rapid development of e-commerce, Honghe sweater has the chance to go all over the world. In those years, Alibaba industry belt, many industry belts and Taobao live broadcasting base have been stationed in Honghe.

At that time, the Red Net stalls, such as 629, 512, Harbin Xiaoqi, Yan Zi, white swan 6, Si Weini, and so on, have been growing up. At the same time, the famous Tmall store, such as Qi MI, Ye Fengling and woolen house, also rose up in Honghe at that time. It was said that the owners were Honghe people.

Past years Honghe sweater Market Busy season

At that time, Honglian sweater market was hot, stalls sweaters were not sold enough every day. The two main trunk roads, hung Chang Road and Tai Qi Road, are densely packed and surging, compared with the Nanjing Road Pedestrian Street in Shanghai. Every afternoon, when the bags were delivered to the stalls, all kinds of battery cars were honking, and the sound of car siren came one after another. On rainy days, the traffic jam is too heavy to move. The distance of 100 meters may take half an hour to pass. It can be seen that the hot degree of Honghe sweater trade at that time.

In 2016, Honghe town's sweater trading volume exceeded 15 billion yuan, and the flourishing sweater trade increased the wealth of local residents. By 2016, Honghe town's household savings jumped by 800 thousand.

The current Hongtong is like a "Besieged City". When the clothing is in the cold winter, this "Besieged City" is also crumbling.

Now Honghong, every year, a large number of "new players" enter, want to divide a cup of sweater soup; every year there are also many old players who are all over the scales, and choose not to be here. Most of the new players who hurried into the field saw that the villagers made a lot of money in Honghe, and they poured all their savings into it. Finally, most of the new players became cannon fodder on the high rent clothing business.

In recent years, Honghe is no longer the gold mining area of the magic clothing industry cluster. With the cold of the clothing industry, the busy town has become increasingly deserted. The rents of the stalls have begun to return to reason. When can the busy and prosperous scene be reproduced? Who can say clearly? Source: Sweater man net