Keqiao'S Bottom Line In The Development Of Epidemic Resistance: Keqiao Textile Seize Opportunities And Develop With Changing Strain

The spring breeze is warming and thriving. In this period of growth, Keqiao District adheres to the overall plan of "grasping two hands, fighting hard and winning the two wars". With the full resumption of China's Textile City, the owners, business associations and operators of various markets jointly push forward the "joint defense and joint control + resumption of urban industry". Keqiao textile is relocated to the "train" bound for spring, and the busy production rhythm is recovered.

It is undeniable that the epidemic has affected the pulse of economic and social development. For enterprises, this is a "big war" that can not be avoided. But from the government of Keqiao to China Textile City, they are trying to lighten the burden of Keqiao textile enterprises, create a better business environment, give support from all sides, support from the resumption of work to financial support, and then support to finance and taxation, which really makes the enterprises feel the warmth in the cold winter and strengthens the confidence to tide over difficulties. On the other hand, Keqiao textile is also striving to find a way out of it, get rid of difficulties and make changes, and constantly adjust, struggle and break through in uncertainty.

We can only win or lose. The epidemic has forced Keqiao textile to seize opportunities and develop and innovate at the most critical stage. We will wait and see what happens and what the results are.

Explore changes, eat capacity to restore heart

After the outbreak of the epidemic, China Light Textile City blocked the transmission channels of virus through "brakes", which was effective in preventing the further spread of the epidemic. In the key period of coordinating epidemic prevention and control and economic development, in February 10th, Zhejiang China Light Textile City Group Limited by Share Ltd's online Textile City online restoration industry, based on the Internet first, achieved double promotion under the online and offline, further penetrated the transformation from information platform to docking platform, and also made a "reassurance" for Keqiao textile to actively restore its capacity.

Han Chong, CEO of the global textile network and online Textile City, said that through the construction of three PC versions and four mobile terminals covering the "online Textile City", "global textile network" and "international station", the company will provide operators with online shop operation and online home trade services. At the same time, the information release frequency of online platforms should be increased according to market dynamics and epidemic situation. Start online emergency material procurement special channel and other online services to create a media streaming platform for all media. At present, there are 2 million 80 thousand members and 3 million 380 thousand daily visits to the station. The number of platform shops is 9.6, and there are 63 buyers at home and abroad. Among them, there are 4798 new businesses and 9748 buyers.

Capacity recovery is a matter of great concern to many enterprises, rather than waiting for others to solve problems. The initiative of online Textile City has also seized the opportunities for development. Through the expansion of online services, the online Textile City has fully activated more than 60 purchasers' information bases covering the world, achieving the docking of point to point lines, and building a convenient communication bridge for buyers and sellers. Since the resumption of "online Textile City", the average daily traffic of the platform has increased by 6% during the same period, which has resulted in an intention order of 680 million yuan.

In February 18th, China's textile city was fully reintegrated, and Keqiao textile gradually entered the right track. In February 16th, the "smart textile city registration system", developed by the online Light Textile City, was formally launched on the China Light Textile City operator reentry and purchasers registration system to assist the market operators in the resumption of applications and the online booking management of purchasers, while carrying out investigation and quarantine with the "health code". It is reported that the "Chi Textile City" registered 54183 households, 22295 buyers, 6295 other categories, 45 cases outside, for the online Textile City late for the supply and demand of both sides, the "smart textile city" comprehensive implementation to provide accurate and effective big data support.

Han Chong said that under the epidemic, biting the current hot spots, opening up information barriers, and making full use of 5G technology to develop online data delivery has become an industry trend. In this context, the company is gradually implementing the "cloud plan", which aims to enable practitioners in the textile industry to have a better online sense of experience, and to solve online textile product needs, such as product distribution, fabric docking, exhibition viewing and information grabbing. At present, "cloud live" has carried out on-line tests to help members of the platform to broadcast live online, release first-hand goods and information, and will also rapidly update the latest developments of China Unicom's media, and cooperate with related activities to broadcast live online. 2020 the global textile and cloud exhibition is also scheduled to be exhibited in March 20th. By then, the B2B online interaction will be conducted by cloud direct seeding. The exhibition is now being vigorously invested.

Positive transformation, adding fire to the industry.

The sudden outbreak has disrupted the way of life of the people, and brought many changes and challenges to the concept, system, methods and methods of Keqiao's textile industry. It is to break through the encirclement of difficulties, and to passively get beaten. In the textile industry, the cloud mode breaks through the restrictions of fashion and geography, and covers a larger consumer group. Traffic exposure is a hidden opportunity and challenge under the new mode. Consumers are well prepared for the fashion industry in Keqiao to be able to achieve full time global online services. This is the key to whether the Keqiao textile industry can take part in the new round of competition after the outbreak.

Recently, the "fashion war epidemic, Keqiao action" activities jointly sponsored by the creative industries Service Center of China Light Textile City, Keqiao District, pop trend and other industry associations and industry experts in Keqiao District of Shaoxing city are widely concerned by Keqiao textile enterprises. This activity will serve the trend of interpretation, product development guidance, fashion design information, marketing transformation and other services through expert line. The live broadcast mode provides online public lecture for fashion and creative enterprises. According to the responsible person of the creative industry service center, the fashion public live broadcast has joined the 62 mentors of the whole industry chain from originality, design, supply chain to marketing. Since the first broadcast in February 21st, it has been planning for 1 months, two sessions a day. The strategy of post epidemic trend and fashion industry development will be used as a tool to help Keqiao textile enterprises realize the transformation of fashion.

Fashion public live broadcast is the transformation of service mode under the "daily fashion show" line in Keqiao, as well as the transformation of the role of creative industry service center. It is learnt that the creative industry service center of China Light Textile City mainly serves Keqiao fashion activities, textile creative industry base construction, creative design and investment promotion. "With the development of the epidemic, industry dynamics, consumer preferences and fashion trends will change, and textile enterprises should be active in product development and design. The creative industry service center should follow up and guide the service mode of enterprises in a timely manner." Creative Industry Service Center official said.

Pragmatic change and new path in difficulties

In the prevention and control of epidemic situation, we should consider the transformation and upgrading, and under special circumstances, Keqiao textile "forced" the momentum of the initiative, and burned the "fire" to the industry in the chilly spring. The market will give the most authentic test if the "toolbox" is open.

In March 15th, the international textile sourcing center of China Textile City was officially opened. On the day of its opening, a total of 1680 business households were located, including four foreign trade franchised districts and 78 foreign trade companies. Data show that when the flow rate reaches more than 4000, the turnover is over 30 million. According to Xu Xiuyun, the head of the market, in order to enhance the supporting services of the market, the establishment of a special trade zone for foreign trade enterprises will help them to purchase seamless docking and data interaction with the market.

The opening of the trend will boost confidence in Keqiao's textile industry. Xu Xiuyun introduced a series of preferential policies in addition to the "one to one" service for the operators to provide good decoration applications and business registration. Operating households in 1 consecutive months, the opening rate of more than 90%, the assessment can be waiver 3 months property fee and reward 300 yuan electricity bill. During the trial period, the market also provides free lunch for operators and purchasers. In order to provide more convenient parking services, the market has 2 underground parking lots and more than 1500 parking spaces. "Customers only need to pay attention to the public number of" Textile City International fabric procurement center ", which can enjoy market payment, self help car search and market guide service. This is the latest fabric shopping guide APP developed by the market, which enables merchants and operators to connect more smoothly. As a brand new, efficient and low-cost mobile marketing platform, the follow-up will become a boost for operators to expand sales. Device. " Xu Xiuyun said.

It is worth mentioning that the Chaoshan chamber of Commerce has joined nearly 100 member enterprises to join the international textile purchasing center of China Textile City, and has opened more than 100 outlets in the market area and the four district. Xu Zhihong, President of the chamber of Commerce, said: "the chamber of commerce is optimistic about the development potential of Keqiao, the industry is changing, and the development mode of the physical market should also be innovated and changed. The international fabric procurement center, as a new complex of Keqiao textile market, has a certain scale and quality hardware facilities. This group will help us play the advantage of the group."

Standing on the time axis of market development, the fundamentals of the industry have not changed for a long time. Through this "war", Keqiao textile has more confidence in sustainable development, and has the courage and ability to change the battle into active combat, and tide over difficulties in catching up with opportunities and development. The fact also shows that the development of industry is endless without changes. In the course of building the new international textile capital in the new era, Keqiao will eventually step forward and steadily grow up in the war.