Facing The Epidemic Impact On The Layout Of Cotton Spinning Industry Chain

2020 is destined to be an extraordinary year. In the critical period of slowing domestic economic growth and upgrading the industrial structure, how can textile enterprises turn the corner in the face of the global spread of the new crown virus pneumonia epidemic? How can we start again after the outbreak? In this special battle, the China Textile Industry Association pays close attention to the trend and demand of the member units. Invites successful breakout members to discuss the way to break the exchange, hoping that their successful experience can help more enterprises to develop their business ideas and enhance their confidence in development.

In April 14th, Yang Jun, vice chairman of the China Textile Industry Association, vice president Wang Jinjun and Secretary General Zhu Guoxue held a video exchange meeting with Wang Jinhua, executive vice chairman of the national cotton industry alliance and Wang Jinhua, chairman of Shanghai Yong Ao Textile Technology Co., Ltd.

Zhang Quanfa said that after the outbreak, preparations for the first time were made. At present, three companies in Yongan, Heng Tian Yongan and Kaifeng have been officially started. Another one is still in active preparation because it can not meet the needs of workers returning to work and accommodation.

Judging from the epidemic situation, the epidemic has eased up some time ago. Due to the increase in the number of imported and asymptomatic patients at the present stage, Henan's control over the epidemic has become more intense, and it has also put forward higher requirements for the resumption and resumption of production. The staff should wear masks every day to work and work out the 14 day quarantine policy. Because Henan's "hard core" control and control, enterprises in the resumption of work has not been greatly affected, and Henan textile industry has a requirement for enterprises to resume work, "can open all the way to open up", Xiayi and other counties organized three days of cross enterprise observation, focusing on enterprises to resume work.

From the sales situation, since the resumption of work, the government and banking institutions have been actively coordinating the support of funds and other businesses, and also made entrepreneurs see hope. Now the export of the Yongan company has stopped, and the domestic sales have not seen any loss. From production to processing, the situation has also reached a level. The biggest problem now is the pressure reduction. If the problem can not be solved within one month, the liquidity will be tight, and the impact of the falling price of raw materials will lead to a loss later.

From the end products, CCIA (National Cotton Industry Alliance) is one of the 20 benchmark alliances of the national agricultural science and technology innovation alliance established by the Ministry of agriculture. The goal is to strive to build a high quality cotton production base in 5 to 10 years, and promote the structural reform of China's cotton supply side. At present, the operation of the alliance is good, and has been fully affirmed by the leaders at the same time. At the same time, the method for drafting the high quality cotton field construction and high quality cotton quality management in Xinjiang has also been approved, including 11 management methods: brand management method, website management method, production technology management method, processing technology management method, and cotton production and marketing docking mechanism solution. , cotton CCIA standard, seed quality standard, middle and high end quality fine cotton standard, cotton processing technology standard, commodity cotton applicable standard and so on. The alliance starts with the cultivation of cotton varieties and improves the quality of cotton. Through the CCIA brand, it links the upper and lower reaches of cotton, and ultimately improves the quality of cotton in China. At the same time, through the brand connection, Xinjiang cotton planting has a large number of orders, and farmers are more confident, and the management cost of enterprises has decreased, making profits more generous. The overall operation is good.

Shanghai Yong Hong now has two main tasks, one is to publicize the CCIA brand, the two is to build the whole industry chain, combining cotton seed cotton, spinning and weaving, garment processing to brand docking, mainly to do high-end products, the biggest advantage is that there are many clothing terminal brand market. Wang Jinhua said that because he had worked in the textile industry for more than 30 years, he usually had more contact with the upstream and downstream enterprises. He was also familiar with foreign trade, spinning, weaving, dyeing and printing enterprises, and felt deeply about the impact of the epidemic. At present, the domestic market is hindered by the domestic epidemic, and enterprises are facing insufficient orders due to the resumption of production. Inventory backlog is a common phenomenon. Foreign trade is basically stagnant. Orders are cancelled, inventory backlog and workers' holiday reduction. Affected by the epidemic, many enterprises began to turn to epidemic prevention products, resulting in a cold (main product) fever (epidemic prevention products) phenomenon.

From the perspective of the terminal market, fast fashion brands have been hit quite hard. But through this epidemic, products with high quality and high quality and high-end products and cost-effective products are integrated with functional concepts such as environmental protection concept, antibacterial concept, energy concept, skin friendly concept, warm concept and soft concept. A substantial increase should be the focus of attention at the end of the epidemic.

The epidemic has great impact on the economy and the international impact is far beyond expectations. From the negative factors, domestic consumption may have a negative cyclical phenomenon, and the employment problem leads to consumption problems. From the positive factors, it may change our way of life, and the demand for clothing is more focused on environmental protection, practicality and simplicity.

From the perspective of enterprises, we should pay more attention to three points in the future development. One is to make products with characteristics and cost-effective, and to create the core competitiveness of enterprises. The two is to vigorously develop online sales channels. At present, the development of online sales is better, but the problem of supply chain docking and information asymmetry is also prominent. Customers generally require delivery within 15 days, and no reason to return products for 7 days is a test for the production enterprises. How to link up the traditional industrial chain with the electricity supplier and increase the symmetry of data information is the direction that enterprises should consider in the later stage. Three, the demand for functional products and large health products is getting bigger and bigger. This is also a category that should be followed up.