"Step Fish Program" Series Three: Step In The Rhythm Of The Times, Layout The Future Of Textile City

Stepping into the rhythm of the times and spinning the future of the city

"Survival of the fittest, survival of the fittest" is an everlasting natural law, and is also true for the textile industry. In the face of the VUCA era, the uncertainty of the external environment is increasing, and the international market is changing. With the sensitivity of step fish, we can perceive the market changes effectively, step ahead of the pulse of the times, adjust the development strategy in a timely manner, predict the future wind direction ahead of time, and actively develop the long-term development, so as to create a new resplendence of Keqiao's textile industry.

Keqiao, as "a city on a piece of cloth", has been constantly seeking innovation and change in the new era of "Textile City of China" from the last century's "100 metre Street" in 80s to the "China Textile City" in 90s of the last century, and in the new era of "textile capital of the world". It can always track the pace of development and find the way forward. Always keeping the industry and the market keen and forward-looking, and making realistic changes according to the external changes at the first time, is the key secret of textile city's leading position in the textile industry cluster.

In 2020, a sudden outbreak of the textile industry accelerated the shuffle. Only when the danger was sought and the layout was advanced could the new development commanding heights be seized. The government and enterprises in Keqiao are well versed in this way and work together to tide over the difficulties and plan the future development direction. According to the current international situation, the current situation of the industry and the situation in Keqiao, the government of Keqiao put forward a "step fish program" in advance, making plans for the development of the textile industry in the next 3-5 years. Keqiao textile enterprises also responded positively to the call of the government to seize the opportunity to seize new opportunities in the post epidemic era.

Weaving barriers to textile in the age of great health

Leisure and health are the biggest. Without universal health, there will be no comprehensive well-off society. After this epidemic, masks, disinfectants, and health care products that enhance resistance have become people's daily necessities. Behind this is the practice of universal health concept from the slogan to the hearts of the people. As an important livelihood industry, the textile industry plays an irreplaceable role in the road of national health and all-round well-off society.

Facing the grim situation of the global epidemic, the textile industry of Keqiao is encountering the ice age. The volume of business turnover has generally declined. However, there are always a number of people who are good at catching opportunities to take the lead in breaking the situation, which not only reduces their own losses, but also brings more confidence of their counterparts. Relying on the advantages of raw materials such as non-woven fabrics, meltblown fabrics and woven fabrics in the mask industry chain of Keqiao textile industry, textile and garment enterprises such as Jila Liang silk, golden cicada fabric, Jinyang textile and Kell sea knitted apparel have added protective production lines. They do not fight with hospitals to seize resources, support themselves and support epidemic prevention, and seize the opportunity of developing a healthy era.

If the phenomenon of adding a protective industry chain is confined to only a few leading textile enterprises in Keqiao, then it is imperative to seek a turning point through product innovation. Shaoxing Yang Shi Textile Co., Ltd. is mainly engaged in outdoor functional fabrics. Aiming at the consumption demand of protection and light fashion in the post epidemic era, we have recently developed protective clothing and anti-virus four side elastic fabric to help outdoor sports enthusiasts build up barrier screens that are close to nature and keep away from viruses.

It is understood that the protective fabric developed by Yang Shi textile can be used not only in medical protective clothing, but also in everyday outdoor sportswear. It has the function of anti penetrating blood, which can prevent the source of disease, and has the functions of antistatic, waterproof and moisture permeable. The antiviral activity of the antiviral four side fabric is as high as 99.9%, and the inhibition rate of bacteria inhibition is more than 99%, which can form effective protection. In the face of the epidemic, Yang Shih textile embarks on love and protects people's fabric. We hope that the virus will no longer become an obstacle for people to move forward. Zhang Bin, general manager of the company.

There is no doubt that after the outbreak, the big health industry will enter the era of universal demand and become a new outlet for development. At present, the situation of foreign trade is extremely grim. The sales volume of Shaoxing Chun Ming natural cellulose membrane Co., Ltd. has increased compared with the same period last year. The answer is hidden in the company's name, "natural cellulose." The company's products are extracted from plants such as cotton and trees. It is non-toxic and tasteless. It can be 100% natural degradation. It belongs to the green environmental protection product. It has won the favor of many customers from Korea, Japan, Europe and Southeast Asia.

In recent years, the textile industry has been advocating the concept of universal health and environmental protection. From the source of yarn to the technological process of clothing, from the sale of finished products to the recycling of waste clothing, the whole industry holds the concept of traceability of raw materials, the cleanness of process intelligence, the sales of green and pollution-free, and the effective recovery of sustainable development. Keqiao textile has long heard the footsteps of the coming era of "big health", and many Keqiao enterprises in front of the market will win more market opportunities in the face of this crisis and challenges.

Integration era, cohesion, cooperation and win win

Through the examination of the epidemic, people have more clearly realized that no one can stand alone in the face of major crises and challenges. Only by building a community of human destiny can we bring about common prosperity to the world. The integration of production and city, connecting Hangzhou to Shanghai, integrating into the Yangtze River Delta, merging into the big bay area, integrating into the international textile fashion trend, and integrating into the "one belt and one road" initiative. Under the pattern of global economic integration, Keqiao's textile industry has speeded up its integration into the global industrial chain division system, and sought for a breakthrough in regional cooperation to seize the high quality development track.

Keqiao's textile industry chain is complete, with the most obvious advantages of textile printing and dyeing and fabric in the middle reaches, and has a high degree of dependence on the upstream and downstream industry chain. The global spread of the epidemic has led to the weak demand side of the textile industry, and China's Textile City, which accounts for 1/3 of the total fabric sales and 1/4 of the world's textile products annually, has also suffered serious unsalable fabrics and a sharp decline in orders. Online and offline integration, foreign trade to domestic sales, industrial chain to join hands to tide over difficulties, and many other enterprises have become effective measures to deal with risks and reduce losses.

In order to help the upstream and downstream industries of the industrial chain, and help Keqiao textile enterprises expand the market, recently, China Textile City Group AG's global textile network and online Textile City Organization nearly 20 Keqiao enterprises went into Ningbo Bo Yang Group, based on the dual demands of procurement and supply, and carried out the "supply chain precision docking meeting" with more than ten high-quality manufacturing enterprises in Ningbo. As the first offline docking activity organized by China Light Textile City Group after the outbreak of the epidemic this year, many well-known Fabric Companies in Keqiao, including many holdings, big tree textiles, and Yu Ying textile, have participated enthusiastically.

Shaoxing Keqiao Di Pu Textile Co., Ltd. is a company specializing in sports and leisure fabrics. It has long-term cooperation with YISHION, Semir, GAP, de mana and other domestic and foreign brands. "I know many designers today, and their ideas and needs provide inspiration and direction for the company's next product development." General manager Zou Min said. Reporters learned that after the completion of the docking conference, the textile company received 5200 orders for summer wear, with a total expected value of about 100000 yuan, which eased the pressure on foreign trade to a certain extent.

It is understood that there are more than 10 thousand textile and garment enterprises in Ningbo, of which more than 800 are over scale enterprises, and more than 3000 are registered brands. The cooperation between Ningbo's clothing brand and Keqiao fabric enterprises is huge. The cooperation between the two sides is an attempt and exploration of the integration of upstream and downstream industries in Zhejiang's textile and garment industry. It is very important for the coordinated development of Shuangcheng's textile and garment industry, the integration of advantageous resources in various links of the industrial chain, the enhancement of the innovation ability of the industry and the market, and the current severe international economic situation. Good sense.

In recent years, Keqiao district has actively seized the "one belt and one road" initiative and the Yangtze River Delta regional integration strategy opportunity, accelerated the integration of Hangzhou and Shaanxi integration demonstration zones, played a leading industry in international cooperation and regional cooperation, and won the market with high-quality fabrics. Last year, the "Silk Road Keqiao global" action, through overseas exhibitions, into clusters, into the brand, Keqiao textile enterprises to accumulate a large number of domestic and foreign customer resources, increased the Keqiao textile enterprises to tide over the difficulties of the bottom.

Next, according to the "step fish program", Keqiao will deepen the "Silk Road Keqiao global" action, implement the "three seas" extension of the "three city" plan, focus on the European and American markets, deepen the Asian market, open up new markets, run key exhibitions, encourage diversified development, play the role of the national textile foreign trade transformation demonstration base, and enhance the industry's right to speak. At the same time, we will actively participate in the key exhibitions such as Canton Fair, China trade fair and Shanghai fabric exhibition. We will organize the world cloth merchants conference, Textile Expo and fashion week to enhance Keqiao's influence in the global textile market and strive for a better position in the international industrial chain.

Accelerating the digital transformation in the new capital construction era

Since the outbreak of the epidemic, the central conference has repeatedly put forward the concept of "new capital construction". Recently, "new infrastructure" has become a hot word in all walks of life. In the post epidemic era, the digital economy is irresistible. 5G, AI, big data center and industrial Internet will become a new kinetic energy to promote economic development. Whether the textile industry can ride the new infrastructure will affect the future development pattern.

In recent years, the textile industry of Keqiao has predicted the trend of development from a unique perspective, accelerating the transformation of new and old kinetic energy, taking intelligent manufacturing as the main direction, and promoting the deep integration of Internet, big data, artificial intelligence and traditional industries, so as to inject new kinetic energy into Keqiao's textile industry. In 2018, Keqiao promulgated the "five year doubling plan (2018-2022 years) for digital economy development in Keqiao", promoting digital transformation of enterprises, launching the Keqiao textile industry big data service platform in the same year, and developing the wings for Keqiao textile.

At present, the real economy has been greatly impacted. The Keqiao textile industry relies on big data, cloud platforms and other new formats to transform the operation mode and service mode, and seek the way to break through the offline line to usher in new opportunities for development. In March and April this year, under the leadership of the China Light Textile City Construction Management Committee, relying on the global textile network of the textile city group Limited by Share Ltd and the online Textile City, the two cloud exhibition was held, and combined with the new mode of live exhibition and live broadcast shop of cloud Exhibition to help enterprises expand their sales channels and break through the obstruction of information asymmetry on the upstream and downstream of the industrial chain.

The four floor of the international textile purchasing center of China Textile City has opened up space to set up a live broadcast center, and invited the global textile network and the online Textile City live team to help to enter the "cloud" end of the enterprise, and to tide over the difficulties; the China Textile City's Cross-border electricity supplier Industrial Park is based on the electricity supplier's state, cross-border business, network retail, integrated incubation, marketing, venture capital, warehousing, logistics and other resources. To promote the rapid development of e-commerce and enhance the development momentum of foreign trade; many printing and dyeing enterprises in the blue print fashion town are looking for opportunities in the crisis to accelerate the transformation of intelligent manufacturing and infrastructure construction. Through this epidemic, Keqiao textile printing and dyeing industry actively grabbed the "new infrastructure" outlet, and developed a new format after the layout of the epidemic era.

Responding to the epidemic affecting the economic downturn, the "new infrastructure" stands at the global innovation ecology perspective and reconstructs the global economic strategic layout with the help of crisis. Keqiao district also accelerated digital transformation, and actively promoted the concept of "new infrastructure" from concept to landing. The "step fish program" proposed that enterprises should be encouraged to implement major technological transformation based on digitalization, networking and intelligent transformation, promote 5G investment into factories and enter parks, cultivate a number of intelligent workshops, black light factories and smart parks, focus on textile and dyeing industry, and promote the application of digital economy in upgrading and upgrading traditional industries.

According to the "step fish program", Keqiao will also vigorously develop cross-border electricity providers in the future, promote the construction of Shaoxing cross border electricity supplier comprehensive test area, speed up cross border electricity supplier training, incubate cross-border e-commerce enterprises and high-quality cross-border electricity supplier service providers, deepen the pilot development of cross-border electricity supplier Industrial Clusters, strengthen the advantages of foreign trade platform, step up the digitalization of fish industry, and increase the number of textile enterprises in Keqiao. Develop the bottom line.

Improving resilience in changing times

The world today is facing great changes in the past century. To cope with the changing situation, the textile industry must maintain its strength and stimulate its vitality. With the new perspective of scale, long-term, design and border, it will find a good position in the development coordinate system of technology and rules. In order to adapt to the changing situation, the textile industry should take quality as the core, deepen industrial innovation, open up and strengthen cooperation with foreign countries, build industrial communities with synergy as the starting point, and promote fashion based on culture. We should develop and maintain social responsibility based on sustainability, and build a bright future for the industry around "technology, fashion and green".

The reason why Keqiao put forward the "step fish program" is that Keqiao's manufacturing industry should be dedicated to doing business like step-by-step fish. In the face of the current weak market and reduced orders, the textile industry in Keqiao has shown the desire and acuity of step-by-step fish, taking the opportunity to practice internal strength, innovating changes to enhance their own body, improving their resilience and risk resistance ability, and keen to layout the future, waiting for the opportunity to rise again.

Entering the new product exhibition hall of Shaoxing polylun Textile Co., Ltd., a series of cotton fabrics with Osmanthus fragrans come into view. It is understood that this series of fabrics targeted at the development of the Middle East, the current market response is good, has the intention of customers. "With the global spread of the current epidemic situation, the competition in the textile export market will become more intense. Enterprises must have their own characteristics in order to maintain steady development in fierce competition." Jiang Kaihe said.

Talking about the original intention of this product development, Chiang Kai he said that only fine, differentiated and green products can occupy a place in the future international competition. Next, the company will develop fragrance according to the needs of national flower and brand in different countries, and through the pure natural extraction and special technology to add auxiliaries on the yarn, make the fragrance lasting and environmental protection. Under the current severe foreign trade situation, the list of polytene textiles exported to the UK is still strong, which is inextricably linked to the company's concept and practice of quality survival and innovation and development for many years.

Change is eternal, and the innovation and change spirit of polyamide textile is the epitome of Keqiao's textile industry in the crisis. At present, there are more and more uncertainties, asymmetries and instabilities in the external environment. Keqiao textile industry can only be invincible in international competition only by strengthening its own body and improving its adaptability. In order to adapt to the changing situation, Keqiao's government and enterprises are concentrically working together to change their contingency and revitalize themselves, step on the pace of development at each stage, pave the way for the times and pave the way for the future, helping Keqiao textile industry play a beautiful melody of high quality development.