Authorized Retail Sales Of Goods 99 Billion 200 Million Authorized By Entertainment IP In 2019 (Figure)

China business intelligence network: Recently, the China toys and Baby Products Association brand authorized Specialized Committee to issue the white paper on the development of China's brand licensing industry in 2020. The white paper shows that in 2019, China's annual authorized retail sales amounted to 99 billion 200 million yuan, an increase of 15.9% over the same period, and the annual authorized amount was 3 billion 820 million yuan.

The white paper shows that according to the statistics of the authorized business according to the actual situation of enterprises, as of the end of 2019, the total number of authorized enterprises in China was 542, an increase of 31.6% over the same period last year, and the IP of authorized businesses was 2006, an increase of 36.2% over the same period last year.

According to the white paper statistics, the whole entertainment IP category accounts for 59% of the authorized market in China, and still occupies a dominant position. However, with the popularity of vertical minority, the IP of art culture and fashion trend is also growing. In 2019, the most active authorized IP category in China was cartoon animation (26%), art culture (17%), fashion trend (14%) and film and television variety (13%).

Source: China toys and Baby Products Association, China Industrial Research Institute

The white paper points out that at present, China's commodity licensing is mainly distributed in 13 major categories. In 2019, authorized businesses were authorized to focus on toy Entertainment (17%), clothing accessories (15%), food and beverage (12%), gift souvenirs (9%) and so on. The proportion of enterprises in the top four industries has exceeded half of the authorized domain.

Source: China toys and Baby Products Association, China Industrial Research Institute

For more information, please refer to the "2020-2025 year Research Report on China's cultural IP industry market prospects and investment opportunities" issued by the China Industrial and Commercial Research Institute. At the same time, the China Industrial and commercial research institute also provides solutions for industrial big data, industrial planning and planning, industrial park planning and industrial investment promotion.