Plum Blossom Venture Wu Shichun: Opening Up In The Era Of Live Internet, Entrepreneurship Test "Cognition + Heart Power"

Oral / plum blossom venture partner Wu Shichun

Finishing / twenty-first Century economic report Zhao Na

We spend a lot of money in the field of consumption, from cars to earphones, from cosmetics to skin drinks. We believe that the era of live Internet has been opened. All categories that are likely to occupy the minds of users and have complete consumption scenarios are worth redoing.

On the other hand, the consumption field has already taken place. For example, many foreign brands are being replaced by new brands in the Chinese market. In this respect, we see the rise of the beauty makeup brand, the new car manufacturing force and the local mobile phone giants. The projects that have been invested include half of them, gram man, ideal car, calf electric, FIIL earphone and so on.

Live Internet era opens

Currently, live broadcasting is becoming a basic service capability, forming new products and service formats in combination with education, fitness, dating and other industries. We are still looking at more investment opportunities. In general, as long as there are live and short videos to achieve the upgrading of customers and channels, the corresponding industries are worth digging.

The media form of consumer contact has also changed, which corresponds to the online localization of existing channels and the emergence of new user access modes. In the past, the media was mainly the mass media, and the information of consumers' contact was homogeneous. The information presented to consumers by social media was personalized, and it could further form user fission.

The consumption items we are looking at are mainly oriented towards the lifestyle of young people. The traditional brand marketing method is ineffective to some extent after 90 and 00. The new brand has no historical burden and has the advantage in occupying the mind of the new generation of consumers.

Opportunities for new local brands

At present, there are fewer opportunities for platform type, and the new opportunity is based on the new brand of big platform. For example, the emergence of short live video has brought live providers, and the sales capacity of a anchoring agent can reach a large store, and the brand can also be established through live broadcast.

Direct broadcast with goods can truly achieve product effect integration, and can destroy many intermediate links in traditional consumption process, such as brand advertising and dealers at all levels. This is a big change.

We are also looking at live tools, investing in Mars CaaS platforms and live broadcast related to data services. In terms of application of new technologies, we believe that the best application scenarios for AR/VR will be in the direct broadcast of electricity providers, and invest in a AR module company Rainbow ants.

Today, the experience of live providers can be different. As the infrastructure of the platform is more and more complete, the industry will usher in an explosion this year. GMV will reach 1 trillion of the scale. From 1 trillion to 5 trillion and 7 trillion, we think we will be able to complete in the next few years.

Entrepreneurial Code: cognition + mental strength

From the perspective of segmentation, many vertical fields have the opportunity of deep ploughing. For example, products and services provided by chronic disease groups, homosexuals and disabled people can generate many high-value companies in these areas. We have invested in micro vocational training for deaf mutes, and have good commercial prospects besides social value.

We are also concerned about hardware investment related to consumption, car and home, calf electric, FIIL headphones, Harbin robot. Many people think that hardware is difficult to vote. Our view is that hardware must be combined with user scenarios to find founders who have enough industry awareness and products to cut users' pain points.

The impact of the epidemic on start-up companies is continuing. Our advice to entrepreneurs is to be clear, persistent and capable. If you want to understand the trend of the industry and your own advantages, this is a test of "cognitive ability"; the test of persistence is "mental strength" and the ability to deal with all kinds of problems.