XTEP To Join Shaolin To Reshape The Trend Of Sports, To Start A "Kung Fu Show"

Close to the beauty of Kungfu, explore the deep rhyme of the country. In the evening of June 21st, the "open to the core" scene show made by XTEP group and Shaolin Kungfu heritage successor was staged in front of the Shaolin Temple hill in Songshan, Henan. The theme of the show was "making efforts to improve the beauty and reshaping the movement", drawing inspiration from Shaolin Kung Fu, combining the movement trend, and paying tribute to the spirit of youth and Chinese sports with the Millennium heritage as the foundation.

It is understood that XTEP's joint venture with Shaolin is aimed at interpreting Shaolin Kung Fu in different ways and presenting more cultural essence to consumers in a more suitable way for young people. At the same time, we should further demonstrate the traditional culture and show the unusual Shaolin.

In this joint name, XTEP children's brand XTEP children appear in the show with "g (") "series, integrate the chivalrous style into daily life, and propagate the spirit of Chinese Kungfu and heroic chivalrous spirit to Z generation teenagers.

It is reported that XTEP will continue to cooperate with Shaolin non heritage practitioners deeply, and invite famous designers both at home and abroad to create a series of products that are suitable for different scenarios based on the quality of traditional culture.

In addition, XTEP will participate in the research and development of Shaolin Wen Chuang products, and will launch experience shops around Shaolin. It will add fresh strength to the Shaolin culture that has been inherited for a long time through different forms.

For this cooperation, Ding Shuibo, President of XTEP, said, "Shaolin Kungfu is a very important part of Chinese traditional culture. I hope that the encounter between Chinese millennium culture and Chinese sports spirit can transfer them to more young people. At the same time, the Chinese culture gene and spiritual core contained in Shaolin Kung Fu also complement each other with XTEP's brand spirit."

It also indicates that Shaolin Kungfu is a unique sentiment of every Chinese and a powerful symbol of Chinese culture. XTEP is the guide of domestic fashion movement. The combination of XTEP and Shaolin Kungfu heritage will create a new trend culture that integrates traditional Chinese culture and fashion culture. It has many elements, such as self confidence, responsibility and patriotism, which will inspire more green people. Years of hard work.

Throughout the 5000 year history of Chinese civilization, there are countless valuable cultural resources. With the increasing popularity of young people for traditional culture, the domestic brands are also constantly thinking about how to display the bright civilization in the long history in the modern form in front of consumers. The hand in hand of XTEP and Shaolin Kung Fu non heritage inheritors is of great significance and hopes for more classics. Culture and oriental aesthetics collide with modern civilization and export more Chinese trend culture.