Humen: E-Commerce Boosts Transformation And Upgrading Of Garment Industry

As the first national clothing e-commerce demonstration base in China, in April this year, Dongguan Humen garment e-commerce Industrial Park announced the comprehensive construction of "Taobao live broadcast No.1 Park" and comprehensively marching toward live broadcasting. Wang Wei, chairman of Humen clothing e-commerce Industrial Park, said that hundreds of Humen apparel e-commerce enterprises in the park have gone out a road of digital transformation with the help of e-commerce platform.

Relying on Humen textile and garment industry cluster, centering on the construction goal of national e-commerce demonstration base, Humen clothing e-commerce Industrial Park promotes the synchronous development of tangible market and intangible market, guides enterprises to change from traditional production and operation mode to "Internet + industry" mode, provides carrier for industrial e-commerce enterprises, especially e-commerce service enterprises, and provides public services The construction and development of the service platform provides important support conditions.

After construction in recent years, Humen garment e-commerce Industrial Park has become the most basic e-commerce base with industrial characteristics in Dongguan City. It takes e-commerce as a breakthrough point, gathers e-commerce service institutions, builds an e-commerce ecological platform of "Internet + industry + public service", optimizes commercial formats, and provides new kinetic energy for industrial transformation and upgrading. In 2019, the e-commerce transaction volume of the industrial park will reach 21.1 billion yuan, with a year-on-year growth of 12.5%. It has formed the ecological industry characteristics that domestic and foreign e-commerce service institutions, clothing e-commerce brands, cross-border clothing e-commerce, and entrepreneurship Incubation Platform go hand in hand, and serve the whole town and radiate the development trend of e-commerce in surrounding areas.

"It's really good to be good if everyone is good". The mass innovation incubation service not only provides successors for Humen garment e-commerce Industrial Park, but also continuously injects fresh blood and adds new force to the industrial park.

The industrial park is committed to creating an e-commerce "nursery + Incubator + accelerator" incubation and incubation system. It has "fashion design and Internet + industry" National Science and technology enterprise incubator, "one power park" provincial maker space and "Dongguan Municipal entrepreneurship incubation base". Based on the "1 + 1 + 1" mode of "fashion design + Internet + industry", the incubator is closely integrated with the leading industry clothing industry in Humen, and a professional incubator with the development direction of clothing design innovation and Internet application driven transformation and upgrading of clothing industry is created.

It is understood that the industrial park not only provides enterprises and teams with a series of services such as entrepreneurship service, technology finance, quality inspection, talent service and life housekeeper, but also creates a good learning exchange and growth environment for incubated enterprises by holding president salon, e-commerce summit and open class, creating a strong atmosphere of e-commerce innovation and entrepreneurship, and helping garment enterprises in Dongguan and its surrounding areas The booster of transformation and upgrading to "make, enlarge and strengthen". At present, the success rate of entrepreneurial teams in the park has reached 46%.

In addition, Humen garment e-commerce Industrial Park has a good foundation and industrial software and hardware facilities, continuously gathers various resources, optimizes the industrial e-commerce ecological environment, and builds an industry public service platform. For example, it has been approved to establish the Guangdong Provincial e-commerce Industrial Park Standardization Technical Committee and other public service organizations, leading Dongguan cross-border e-commerce development plan (2019-2025) Objective: to compile or participate in e-commerce industry standards and group standards, and published the "12th Five Year Plan" China Textile and clothing e-commerce report and several Humen industry development reports.

The public service platform of the industrial park not only provides services for enterprises in the park, but also serves the application of e-commerce enterprises in Humen Town, such as providing management, operation and service standards for the e-commerce Park, conducting industry e-commerce public service demonstration, and cooperating with Dongguan Municipal Bureau of Commerce to establish Dongguan e-commerce public service platform.