How Can Textile Enterprises "Ride The Storm" In The Post Epidemic Era? Keqiao "Textile City Cloud Business" Plan Is Coming

On the afternoon of July 25, more than 200 textile enterprises gathered in Keqiao, and the "Textile City cloud business" plan was officially released.

Since the beginning of this year, many Keqiao Textile enterprises have encountered some problems, such as the decline of profits, the decline of orders and the decrease of sales. Under the influence of offline sales, the online market has become the "main battlefield". The release of "Textile City cloud commerce" plan aims to assist Textile City merchants to push and market fabrics in a large range and accurately through online channels faster and better. The plan covers eight core services including opening basic online shops, panoramic shop and product shooting, supply chain financial services, e-commerce knowledge training, textile procurement and supply docking activities, daily push of purchasing information, participation in market live broadcast and cloud exhibition, and cross-border e-commerce supporting services.

It is understood that the operators of Keqiao Textile City will gain linkage promotion and exposure on the two textile domain names of global textile network and online Textile City in the form of online shops after settling in the "main position" of "Textile City cloud business" plan. The online textile city will also take panoramic photos of textile products and stores for the settled business households, and organize merchants to participate in e-commerce knowledge training, textile docking activities, store live activities, etc., so as to further improve the online sales level and ability of merchants. At the same time, the product information and other data of online shops will be gradually "grafted" to the intelligent market terminals of all markets in the offline Textile City, so as to facilitate the target buyers to find suppliers more conveniently and quickly.

At present, with the stable development of domestic trade, Keqiao Textile industry has recently ushered in an "adverse market rise" in export. In June, the total import and export value of Keqiao district was 7.789 billion yuan, with a year-on-year growth of 7% and a month on month growth of 66.82%. Among them, foreign trade exports reached 7.602 billion yuan, up 8.21% year-on-year and 68.79% month on month. Tan Ke, director of the Bureau of Commerce of Keqiao District, said that integrating Keqiao enterprises into the "Textile City cloud business" plan will further expand domestic and cross-border e-commerce business with the power of "cloud", and obtain new development under the epidemic situation.

At the press conference, Keqiao District Bureau of Commerce signed a cooperation agreement with Alibaba global express, which will provide more new service support for Keqiao cross-border e-commerce enterprises.