Data Analysis: Operation Analysis Of Clothing Industry In 2020

Statistics show that in 2020, the clothing output of garment enterprises above Designated Size will be 22.37 billion, with a year-on-year decrease of 7.7%; the operating revenue will reach 1369.73 billion yuan, with a year-on-year decrease of 11.3%; the total profit will be 64.04 billion yuan, with a year-on-year decrease of 21.3%; the profit margin of operating income will be 4.7%, with a year-on-year decrease of 0.6%.

In 2020, the total retail sales of clothing goods of units above the designated size will reach 882.4 billion yuan, a year-on-year decrease of 8.1%; online retail sales of wearing goods will increase by 5.8%; and the export of clothing and accessories will reach US $13.78 billion, a year-on-year decrease of 6.4%.

Data source: compiled by China clothing association and China Business Industry Research Institute

Forecast of development prospect of clothing industry in 2021

one National strategy and policy Support industry development

During the 13th Five Year Plan period, with the improvement of development quality and efficiency as the center, the supply side structural reform as the main line, and the "three products" strategy of increasing varieties, improving quality and creating brands as the focus, we should enhance the industrial innovation ability, optimize the industrial structure, promote intelligent manufacturing and green manufacturing, form new development momentum, create new competitive advantages, and promote the industry to move towards the middle and high end Build a textile power. The share of textile and garment exports in the global market remained basically stable. The growth mode of textile industry has changed from scale speed type to quality benefit type.

two The market scale was further expanded

Now the consumer demand is not only the product itself, but also the transformation from product to commodity definition, and the demand for clothing is also higher and higher. Affected by the epidemic situation and the rapid development of online channels in recent years, the performance decline of retail physical stores is the general trend. However, a number of mainstream retail e-commerce platforms have gradually cultivated the habit of online shopping for young consumers. Especially in 2020, the e-commerce industry will grow in a gushing way, and it is expected that the average growth level will be restored in 2021.

three The improvement of material living standard and the change of consumption concept promote consumption upgrading

With the steady growth of China's economy and the continuous improvement of residents' living standards, it provides material guarantee for the development of clothing market. The steady improvement of residents' income level has directly formed strong consumption ability and purchasing power in the consumption market. The per capita disposable income of urban residents and rural residents has maintained rapid growth, which ensures that the consumption ability of residents at all levels and regions is significantly improved.

four Shopping center stores and e-commerce have grown rapidly and gradually become the main channels

Compared with traditional channels such as department stores and brand stores on the street or in the community, shopping centers and online e-commerce, as new channels, have developed rapidly in recent years. In terms of online channel, with the development and popularization of Internet technology, especially mobile Internet, and the rapid development of logistics industry, online channel has become an important sales channel for enterprises to explore the market.