"14Th Five Year Plan" Textile Fashion Industry Soft Power Research Institute Established

In 2035, China's textile industry will become the main driver of world textile science and technology, an important leader of global fashion, and a powerful promoter of sustainable development. Therefore, to promote the fashion development and brand building of textile industry, and to promote the comprehensive improvement of textile soft power is one of the important projects in the "14th five year plan", which needs to be actively promoted by the whole industry and all parties.

On July 9, under the guidance of China Textile Industry Federation, sponsored by China Textile Workers' Ideological and Political Work Research Association, Beijing Institute of fashion, Business School of Beijing Institute of fashion The inauguration ceremony of "China Textile Beifu fashion industry Soft Power Research Institute" organized by Beijing Philosophy and Social Sciences capital clothing culture and clothing industry research base and the "14th five year" textile fashion industry soft power seminar was held in Beijing Institute of fashion.

The purpose of the activity is to build a "Soft Power Research Institute of China Textile Beifu fashion industry" jointly by Beijing Institute of clothing and China Textile Workers' Ideological and Political Work Research Association through the deep integration of production, teaching and research, and on this basis, establish a long-term strategic cooperation relationship, and give full play to the advantages of colleges and universities in strategic research, policy advice, personnel training and industrial services, We should give full play to the advantages of industry associations in government contact, industrial guidance, enterprise alliance and information collection, and study the comprehensive competitiveness and economic contribution of China's fashion industry.

Gao Yong, Secretary General of the Party committee and Secretary General of the China Textile Industry Federation, Chen Weikang, deputy secretary of the Party committee of the China Textile Industry Federation, Cao Tingrui, director of the textile department of the consumer goods industry department of the Ministry of industry and information technology, Zheng Guofeng, Secretary General of the China Textile Workers' Ideological and Political Work Research Association, Zhou Zhijun, Secretary General of the Party committee of Beijing Institute of fashion, Jia Ronglin, and Ni Saili, deputy secretary of the Party committee of the Beijing Institute of fashion, Song Weizu, member of the Standing Committee and Deputy Secretary General of the Beijing Municipal Committee of the Chinese people's Political Consultative Conference and distinguished professor of Beijing Institute of fashion, Wang Qingying, director of the comprehensive Department of Productivity Promotion Department of China Textile Industry Federation and chief fashion researcher of China Textile Information Center, Xi Yang, Dean of Business School of Beijing Institute of fashion, Ning Jun, director and chief expert of Beijing Research Base of philosophy and Social Sciences, capital clothing culture and clothing industry, Feng wusheng, Dean of the school of intangible cultural heritage and design, Fengtai District Vocational and adult education group, Liu Mingsheng, assistant to the chief president of Wanda Group, Tian Baoping, strategic partner and executive vice president of Beijing New Territories Education Technology Co., Ltd., Wang Zhaoli, deputy general manager of Shandong Huachen color decoration Technology Co., Ltd., and other leaders and guests, as well as China Textile Federation, China Textile Political Research Association, China Textile Political Research Association Nearly 100 representatives from relevant departments of Beijing Institute of fashion attended the event, which was presided over by Ni Saili, deputy secretary of the Party committee of Beijing Institute of fashion.  

Witnessed by the leading guests, Zheng Guofeng, Secretary General of China Textile Workers' Ideological and Political Work Research Association, and Ni Saili, deputy secretary of the Party committee of Beijing Institute of fashion, signed strategic cooperation agreements on behalf of the two sides.

Relying on the cooperation between the Business School of Beijing Institute of fashion and the capital clothing culture and clothing industry research base of Beijing Philosophy and Social Sciences, the contracting parties build the "China Textile Beifu fashion industry Soft Power Research Institute", create a new high-end think tank for fashion industry soft power research and an intelligence platform for fashion industry and enterprises, and take this as a starting point to promote the development of various cooperation contents, To undertake or participate in the preparation of national and local industrial planning, continuously track and collect industry data, study and establish the soft power evaluation system of China's fashion industry, track the dynamic information of the development of soft power of fashion and related industries in all parts of the country, promote the construction of enterprise culture, cultivate incubation brand culture, and promote the development of Chinese fashion industry We participated in the drafting of the cultural standards for Chinese textile enterprises and the guiding opinions on boosting the comprehensive improvement of China's textile soft power during the 14th Five Year Plan period, and jointly promoted the implementation of the soft power strategic project of China's fashion industry.  

Gao Yong, party secretary and Secretary General of China Textile Industry Federation, and Jia Ronglin, President of Beijing Institute of fashion, jointly unveiled the "Soft Power Research Institute of China Textile Beifu fashion industry".

As the earliest and influential industrial ideological and political work research group and the industrial social group named after "enterprise culture", China Textile Workers' Ideological and Political Work Research Association has established a strategic work system of "one core, one necessity, two wheel drive, five dimensions" around the development plan and long-term goal of the "14th five year plan". Beijing Institute of fashion was founded in 1959, formerly known as Beijing Institute of textile technology. In 1961, it was renamed Beijing Institute of chemical fiber technology. In 1987, it was rebuilt and expanded into Beijing Institute of clothing. It is a full-time ordinary college with independent legal personality and national enrollment. It is the first public clothing University in China. The strategic cooperation between the two sides in the field of soft power of fashion industry will certainly boost the development of China's fashion industry.

Beijing Institute of fashion is a high-level university facing textile and garment, fashion and cultural and creative industries, guided by clothing, integrated arts and engineering, and coordinated development of multiple disciplines. Zhou Zhijun, Secretary of the Party committee of Beijing Institute of fashion, said in his speech that fashion industry is an emerging industry that combines high-end manufacturing industry with business, media, design and other formats, and is also creative and urban. The development of fashion industry is conducive to promoting the ability of independent innovation, promoting the upgrading of consumption structure and enhancing the national soft power. The fashion industry Soft Power Research Institute will focus on the inheritance and innovation of Chinese excellent traditional culture, the development of fashion industry, the transformation of economic development mode, the adjustment and transformation of industrial structure, innovation driven and coordinated development of regional economy and other key fields, and actively explore and carry out research. Taking projects as the starting point, we should integrate high-quality resources, promote the transformation of achievements, build a new intelligence platform, and enhance the influence of government decision-making and the penetration of public opinion. Beijing Institute of fashion is willing to work with leading organizations in China's fashion industry, such as the China Textile Workers' Ideological and Political Work Research Association, to actively convey Chinese aesthetics and Chinese fashion, to highlight China's expression, to show the prospect of China's fashion industry to the world in the new pattern of International and domestic dual circulation, and to make positive contributions to the sustainable development of China's fashion industry.

"Fashion industry should be closely related to culture, technology, design, innovation, creativity, brand, communication, production and consumption. Among these related elements, more keywords point to soft power. The clothing industry, which beautifies life and leads the trend, is an undisputed fashion industry. " Cao Tingrui, director of the textile department of the consumer goods industry department of the Ministry of industry and information technology, said it should be sober to see that the performance of the soft power of China's fashion industry does not match the growing strength of economic development. As an important carrier of Chinese culture and civilization, Chinese textile and clothing, as an important carrier of Chinese culture and civilization communication, should make great achievements in adhering to cultural confidence, spreading Chinese civilization, promoting excellent culture, leading fashion trend, creating a better life and prospering consumer market. Cao Tingrui hopes that the Soft Power Research Institute of fashion industry should strengthen the research on fashion classics, fashion psychology, creative design, brand value, fashion trend, fashion consumption, clothing culture and other fashion culture and new life style, excavate and apply Chinese traditional cultural elements, innovate and refine the characteristic symbols of the new era trend, and promote the spirit of model workers and craftsmen in the textile industry Entrepreneurship, the use of new technologies, new processes, new materials to serve the development of fashion industry, in the digital transformation, expand the fashion industry digital application new scene, improve new efficiency.

Gao Yong, party secretary and Secretary General of the China Textile Industry Federation, said in his speech that the strategic cooperation between the China Textile Workers' Ideological and Political Work Research Association and Beijing Institute of clothing in the field of soft power in fashion industry is an important and good thing for the industry. It is of great significance to carry out Xi Jinping's thought of socialism with Chinese characteristics in the new era, continuously promote the soft power of the textile industry, discuss the new ideas and new patterns of the textile fashion industry during the "14th five year plan", explore new paths and new theories of the soft power research of the textile industry, and promote the high-quality development of the "14th five year plan".

Gao Yong analyzed the dialectical relationship between hard power and soft power from the perspective of philosophy. On the one hand, hard power is the material basis of soft power, which is conducive to consolidating the development of soft power; On the other hand, soft power is the spiritual support of hard power and dominates the development direction of hard power. As far as the textile industry is concerned, since the founding of the Communist Party of China for 100 years, and the founding of new China for more than 70 years, especially since the reform and opening up for more than 40 years, China's textile industry has undergone earth shaking changes after initial self-improvement, reform and innovation, transformation and upgrading and growth. It can be said that hard power and soft power go hand in hand and work together to establish the immortal status of textile industry as a world textile power. At the same time, further improving the soft power of the industry is an organic part of unblocking the domestic and international dual circulation and promoting high-quality development. It is the "catalyst" and "flexible agent" to achieve the objectives of the "14th five year plan", and the most lasting and far-reaching development force recognized by 20 million textile people.

Gao Yong stressed that we should fully understand the importance of strengthening the soft power construction of the textile industry. First of all, strengthening the construction of soft power is the proper meaning of implementing Xi Jinping's thought of socialism with Chinese characteristics in the new era; Second, strengthening the construction of soft power is the only way to promote the high-quality development of the industry; Third, strengthening the construction of soft power is an important support to enhance the core competitiveness of enterprises. Gao Yong pointed out that it is a long-term, scientific and systematic project to strengthen the cultivation and promotion of soft power in the textile industry, which needs to be actively promoted by the whole industry and all parties. It is necessary to firmly stand on the position, firmly control the direction, practice and cultivate the correct value guidance, and build a solid foundation for the construction of textile soft power; To serve as the foundation, coordination as the main, leading the achievements of textile soft power work to depth; To adapt to the times, focus on talent, constantly consolidate the foundation of textile soft power research talents; We should integrate resources, build strong mechanisms, and effectively stimulate the potential of improving the level of soft power.

During the seminar on soft power of textile fashion industry during the 14th Five Year Plan period, Wang Qingying, director of the comprehensive Department of Productivity Promotion Department of China Textile Industry Federation and chief fashion researcher of China Textile Information Center, interpreted the guidance on fashion development of China's textile industry during the 14th Five Year Plan period, which was recently released.

Song Weizu, member of the Standing Committee and Deputy Secretary General of the Beijing Municipal Committee of the Chinese people's Political Consultative Conference, full-time vice chairman of the Beijing Municipal Committee of the Democratic League of China, Deputy Secretary General of the China Industrial Design Association, and distinguished professor of Beijing Institute of fashion, shared his thoughts on the current situation and trend of Beijing fashion industry with the title of "report on the development trend of Beijing fashion industry".