Go Ahead With The Tide

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Kangnai brand renewal and Guochao Feiyu shoes launch

Xiao Jingteng and sun Yining share the same flying feather shoes, Chinese clothes as beautiful as poetry and painting, wanghong flash shop... Kangnai shares the national tide feast with you

New Kangnai products of the same type by Xiao Jingteng and sun Yining Guochao Feiyu shoes In the official live broadcast room of Kangnai shuoyin on the evening of July 30, Kangnai fans were adored infinitely.

Fashionable domestic products, national fashion style. On the evening of July 30, 2021 Kangnai brand Huanxin and Guochao Feiyu shoes launch in the official live broadcast room of Kangnai shuoyin. General manager Zheng Laiyi announced Kangnai's brand renewal strategy in the airborne studio. Vice chairman Zheng Laili visited the studio to release Guochao Feiyu shoes. Zhao Wenbo, the anchor of Wenzhou radio and television group, warmly presided over it.

"Kangnai No.11 road", "fireworks", "Yuelong series", "big orange Dali series"... Kangnai, as a national brand with 41 years of history, has sensitively captured the "national style" trend, and led the trend of shoe industry with Chinese culture and technological innovation.

"Guochao" has become a new consumption trend that can not be ignored. It seems that buying, using and drying Chinese goods have become the daily life of the friends of "Guochao youth", which has begun to affect the shopping cart of more and more people. He pointed out that the product strategy of "comfort +" and the channel strategy of "comfortable home" are promoting the high-quality development of enterprises. In recent years, Kangnai takes Chinese culture and technological innovation as two wings, holding the relationship between trend, technology and comfort. Comfort is the purchase of customers Kangnai The unique feeling of products is also the greatest enjoyment of customers when walking. Guochao and technology enable Kangnai's "comfort +" product strategy. At the same time, Kangnai's 10th generation store has made a new appearance, providing customers with "comfortable massage, shoe cleaning, shoe disinfection and tea service", so that customers can feel the comfort and temperature of "home" while shopping, and enjoy considerate and considerate service. This is an important part of Kangnai's "comfortable home" channel strategy.

Zheng Laiyi officially released the Kangnai brand slogan in the studio: "national comfortable and good shoes". "Kangnai is committed to meeting people's pursuit of a better life, delivering comfort to all Chinese people in our way, so that more customers can feel the pleasure of buying and wearing, and there will be no uncomfortable shoes in the world," he said

Vice chairman Zheng Laili released Kangnai brand Huanxin and Guochao Feiyu shoes in the studio. She said that under the corporate mission of "providing human beings with the ultimate comfortable experience with innovative technology", Kangnai has put forward the goal of building China's first comfortable shoes brand. The brand renewal is mainly reflected in the brand concept and brand image: "national comfortable shoes" has become a new brand concept; Macarone color brand VI more young fashion; Product packaging is more brand-name; Kangnai's store image of the 10th generation is more in line with the concept of Guochao. While pursuing fashion and comfort, it also focuses on users' inner feelings towards "home".

Subsequently, Zheng Laili, vice chairman of the board, officially released the same style of Kangnai Guochao Feiyu shoes, which are the same style of Xiao Jingteng and sun Yining. She said: the inspiration for the design of flying feather shoes is derived from the traditional Chinese myth of Phoenix. It is a kind of God Bird representing auspicious fortune, and also a symbol of auspicious harmony. In the traditional Chinese myths and legends, Phoenix is the king of birds, which also implies strong and brave, sweet love and happy life. Phoenix is an important element of Chinese culture. It is the symbol of Chinese national spirit, national culture and aesthetic taste. Wing is the core national fashion element of Kangnai flying feather shoes design. We make phoenix's wings fashionable and make the classics younger.

Zheng Laili introduced the design and function of Feiyu shoes in detail. She said: the side of Feiyu shoes and the mouth of the main heel are embossed with three-dimensional embossing, and the wing elements are embossed. The Phoenix wings are used to interpret the Chinese spirit. The transparent rubber shoe negative is used to show the 3D color changing wing pattern of the sole, and the light weight is also available sole , cool cloth lining, optional color laces, five customized schemes. Zheng Laili revealed that in order to design colorful wings, Kangnai specially invited famous Chinese illustrators, and spent two months drawing a beautiful illustration of Phoenix in the sky. Kangnai's designers transformed digital design into shoe design. Zheng Laili also introduced Kangnai Hanfu, customized fashion T and other peripheral products to Kangnai fans during the live broadcast.

It is reported that before the conference, Kangnai's models held a flash show in Wuma street, Wenzhou landmark, with the combination of "skateboard, Hanfu, Kangnai Guochao Feiyu shoes" and other national fashion elements. At Wuyue Plaza in Longwan, Wenzhou, the first Kangnai flash store opened at the same time, which gathered "online red card printing, Hanfu experience, surprise blind box, DIY immersion experience and flying feather shoes customization".