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How To Adjust The Latest Investment Trend Of Luxury Brands
Fashion brands have their own specific life cycle. Although the life cycle of luxury brands is longer than that of ordinary brands, they will fluctuate and fluctuate in different degrees in the long development process due to internal and external factors.
In order to ensure the sustainable development of performance, large luxury groups take the dynamic adjustment of category and brand portfolio as the most important strategic consideration to hedge the operational and market risks of a single brand and category, and seize new growth opportunities in time.
Although the shadow of the new crown epidemic has not disappeared, the pace of investment and M & A of major global luxury groups has not stopped. In this era of dramatic changes, the big luxury giants have changed their brand portfolio in the past two years. They are trying to grasp the high-quality brand resources more accurately and adjust the brand portfolio.
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