Live As The Core! "Super Beehive International Live Broadcasting Base" Conference Ends, Business Takes Off In An All-Round Way

In 2021, the concept of "meta universe" will explode. When the live broadcast meets the meta universe, many players begin to think about how to follow the trend and build the long-term value of the live broadcasting industry?

Taking advantage of the situation, on December 24 Super honeycomb international live broadcasting base "The upgrade conference ended in Beijing! Wu Peng, CEO of art chain mutual entertainment, Li Hailong, CEO of "our story", Pan Yue, general manager of super honeycomb project, Cai Jiayi, deputy general manager of Tianyu media Music Center, Wang Jinsong, director of performance School of Beijing Film Academy, Shi Kuigang, agent, Mr. Pan Lun, representative of "all things are bright", Zheng Yun, the person in charge of chaopai, Zhang Longyue, the operation director of art chain mutual entertainment industry, and industry tycoons The host and talent gathered together to witness the grand event of brand upgrading.

This grand event marks the heavy upgrade of "super beehive international live broadcasting base" and its business takes off in an all-round way. With live broadcasting as the core and diversified cross-border industries as the engine, we are striving to create a brand-new "live + X" e-commerce ecosystem. The continuously upgraded diversified industrial deployment has opened a new engine for the growth of super honeycomb international live broadcasting base!

　　 01 direct attack: tide brand landing, big stars gathering, leading role recruitment of IP short play opened

With "upgrade" as the key word, the venue of this grand event will be held in the newly upgraded "super honeycomb rental center". Super beehive hopes to take this as a window to link more partners and anchors who want to enter the live broadcasting base.

New space, new starting point and new potential energy. The event was opened in the ribbon cutting of the grand "launching ceremony of super honeycomb international live broadcasting base". Subsequently, Pan Yue, general manager of super honeycomb project, and Zheng Yun, the person in charge of chaopai, the first landing project of super beehive, delivered speeches, expressing congratulations on the heavy upgrading of "super honeycomb international live broadcasting base", as well as the good expectation of working together to make the industry reach the peak. Strike while the iron is hot, a number of enterprises have entered the site to sign contracts.

The most eye-catching part of the event is the "chaopai live broadcast project" which has been prepared for a long time and officially launched on the same day! This is after November's "our story." × The art chain entertains each other × After signing the contract for the "chaopai live broadcasting" matrix jointly constructed by the three parties, and after nearly one month's intensive preparation, we finally meet you in the super beehive live broadcasting room! Like the tide card friends, together gogogo!

Several live broadcasts were also invited online retailers Industry bigwigs came to the scene and held a live broadcast of industry culture salon. Wu Peng, CEO of art chain mutual entertainment, Li Hailong, CEO of our story, Zheng Yun, director of "all things have light", and Wang Mo, director of honeycomb story, expressed their opinions in the salon Forum on "the changing trend of e-commerce track", and jointly explored how to seek innovation and change in the industry and create sustainable prosperity.

What is worthy of young people's attention is that the recruitment of leading characters of the blockbuster IP short play "the honeycomb story" was officially launched at the press conference. Super beehive is characterized by "integration of live and broadcast", which gathers many young people who come to Beijing to pursue their dreams! Their growth is also a witness to the growth of the hive. Taking this as a creative starting point, super honeycomb invites Mr. Wang Jinsong, director of the school of performance of Beijing Film Academy, as the producer of the play, to jointly plan to create the original IP short play "the story of the hive". The recruitment of the main characters of the play has also been officially opened. Waiting for you to fight, the C-STAR will come out! This activity was successfully concluded in the visit of chaopai live broadcasting room.

　　 02 heavy upgrade: industrial ecosystem landing, business taking off in an all-round way

Super beehive, located in Chaoyang cultural industry cluster area of Beijing, will become the earliest 5g live broadcasting base in China in 2019. In recent months, super beehive has opened full speed mode and actively explored industrial upgrading. This conference is the concentrated appearance of some achievements.

With the launch of "chaopai live broadcast", the resources of brand merchants, industry celebrities, anchors and talents gather, and all the chains of people, goods, and fields in the super honeycomb live broadcasting industry ecosystem are actually implemented, and the business takes off in an all-round way.

People: in the live broadcasting room of star artists, the short video talents represented by "the same people are the same", who are eager to show their skills in the live broadcasting industry, enter the super honeycomb one after another. At the same time, it carries the resources of Beijing Film Academy and other colleges and universities, and becomes the dream place of young people.

Goods: in the live e-commerce track, super beehive directly hits the current popular fashion brand and game field for young people. InXX, Pepsi, lightningxstorm, smiley, scacci, Stucci, guuka, Teddy treasure Teddy Bear Collection, gxgjeans, bosiegender, etc., will enter the live supply chain. At the same time, we will continue to expand the category of live broadcasting and create a super honeycomb selection base.

Venue: relying on a 6000 square meter live broadcasting base and 4000 youth live broadcasting apartments, super beehive has recently upgraded several live broadcasting rooms. Chaopai live broadcasting room and star live broadcasting room were completed one after another. Relying on the market, we should build a seamless connection of people, goods and markets.

At the same time, in the context of the Internet, Super beehive Relying on the concept and trend of "meta universe", we will explore the "live + X" mode, vigorously carry out cross-border cooperation, and conclude ties between live broadcasting and other industries. At present, it has reached strategic cooperation with national 4A scenic spots and theme parks, enabling the operation of cultural and tourism projects in the new form of live broadcasting, so as to break through the boundaries of the industry and subvert the imagination in the future.

The future has come and will come. In this tide of live broadcasting, the future of super beehive is expected!