Otto Digs Deep Into The New Direction Of Cross-Border E-Commerce And Helps Sellers To Explore The Golden Ocean

The cross-border e-commerce track has ushered in the outbreak period. With high-quality and high-quality products, Chinese sellers have quickly occupied the overseas market, and with more mature e-commerce mode and localization development strategy, they have developed in the European market like fish in the water. However, with the gradual popularization of industry standardization, it is equivalent to a blow to many sellers. Although opportunities and crises coexist, in the eyes of some sellers, the stagnation period of cross-border e-commerce has come. It is said that cross-border e-commerce is still in the development window, but is this outlet outdated? How will cross border e-commerce go in 2022?

Since the outbreak of the global financial crisis, the traditional foreign trade orders have been greatly reduced. At the same time, cross-border e-commerce and small transactions meet the needs of a large number of overseas buyers with the characteristics of low-risk, low-cost, flexibility and agility. Judging from the current situation, the dividend period of cross-border e-commerce has come, a large number of small and medium-sized enterprises have entered the market to split the cake, and more high-quality, high-quality, cost-effective and high-quality "made in China" are pouring into the overseas market.

The chain reaction of the epidemic has accelerated the popularization of the global Internet in reverse. Most of the consumption scenarios have gradually shifted from offline to online e-commerce platforms. Consumers' needs are gradually converging, and high-quality and cost-effective goods are becoming more and more popular. Although there is a great test for products and supply chain, it is a once-in-a-lifetime opportunity for businesses. When consumers turn to the Internet in large scale, the cost of users will be reduced, and the difficulty of getting customers will be reduced. At this time, businesses only need to directly attack the pain points of users, start from the vertical segmentation field, and under the premise of ensuring the normal market supply, strictly grasp the product quality, improve the product quality, and do their best to ensure the rights and interests of consumers, so as to embark on the cross-border e-commerce express ship.

"Since 2020 Otto Group (Otto After formally increasing investment in China, we have opened a new mode of self support and third-party cooperation to cooperate with Otto The unique recommendation mechanism and supporting policies of de platform can enable sellers to enjoy more fair and open platform traffic, and make full use of their own advantages for cross-border e-commerce development, and also have good benefits. Come to Otto De has a lot of Chinese sellers, Otto De's online trading scale is also doubled, such as furniture, digital and other categories of sales are good. “

As the second largest e-commerce platform in Germany, Otto Group) overcome difficulties during the epidemic period, stand together with the majority of platform sellers, and try their best to minimize the difficulties of sellers. Then, according to the overall changes of the current industry, the traditional mode of self support cooperation is transformed into self support + third-party cooperation. Compared with other platforms, Otto The competition pressure of de merchants is smaller, and the traffic distribution is more average. New sellers can enjoy exclusive traffic support.

At the same time, Otto. de It is mainly due to the user group of the platform itself that the sales volume of businesses can not be affected during the epidemic period. As early as Otto group At the beginning of its establishment, Otto has been accompanied by a group of core customer groups. Compared with other cross-border e-commerce platforms, Otto The de audience group is more accurate, and the platform operation mode is more in line with the habits and preferences of German local consumers, which is more conducive for businesses to develop overseas e-commerce market.

It is worth noting that Otto In order to seek more professional and excellent Chinese sellers to cooperate with them, Otto The premise of De is to comply with the relevant provisions of the platform, must comply with all tax systems, and at the same time, the seller must register the relevant responsibility system regulations in Germany. Otto China "So far, otto.de has a number of excellent brands, and they are conquering the European market with their high-quality and cost-effective products," said Ms. Xu Beixi, CEO of China China) has been doing it. While ensuring the rapid development of Chinese sellers, we will also have a more accurate insight into the development trend of cross-border e-commerce and consumption, and open up a more efficient and stable route for Chinese brands to go abroad with the help of new formats of international trade. “

Under the background of domestic dual circulation, cross-border e-commerce in Europe has entered an unprecedented golden age. The advantages of favorable environment, policy support and similar culture have further expanded the business opportunities for going to sea, OTU group（ Otto As a leader in the cross-border e-commerce industry, group is leading Chinese sellers to forge ahead, dig into the blue ocean of 100 billion e-commerce, and make unremitting efforts to explore a new path for the development of cross-border e-commerce.