Pay Attention To The Profit And Financial Report Data Of Senma Clothing In 2021

The leisure clothing brand SEMA released the 2021 annual performance express. In 2021, the net profit attributable to shareholders of the listed company was 1.486 billion yuan, up 84.39% year on year; During the reporting period, the total operating revenue was 15.419 billion yuan, up 1.41% year on year.

SEMAR said that the main reason for the performance change is that in the same period of 2020, the company's operating performance was affected by the epidemic situation and the loss of the French kidiliz group, with a low base.

It is understood that in August 2018, in order to promote the development of children's wear business, SEMAR clothing purchased all the assets of kidiliz group with RMB 844 million. However, this measure did not bring profit growth to SEMAR. In 2018, kidiliz lost 48.84 million yuan, in 2019, 307 million yuan, and in the first quarter of 2020, the loss reached 121 million yuan. As a result, in 2020, SEMAR decided to sell the business to reduce risk, and from the performance express in 2021, this decision has achieved remarkable results.

At the beginning of September 2020, Semir clothing completed the transfer of French kidiliz group. Excluding the loss of the same period of last year, the net profit attributable to the shareholders of the listed company from January to December 2020 is 1302416600 yuan. According to the comparable caliber, it is estimated that the net profit attributable to the shareholders of the listed company will increase by 14.06% from January to December 2021.

In addition, in 2021, SEMAR will continue to adhere to the principle of "everything is consumer centered", and continue to promote the construction of core capabilities such as brand operation, product innovation, retail experience, and supply chain management; Focus on improving the company's product force, brand power and channel power; Accelerate the digital transformation of enterprises, promote the online business of stores, and launch the operation mode of physical stores and online cloud stores; Expand the live coverage platform, optimize the channel structure, and capture the opportunities of emerging channels. A number of measures have led to continuous improvement of business operation quality. During the reporting period, the operating income and gross profit rate of SEMAR clothing showed double growth.