Virtual Fashion: Artistic Meta Universe Game Will Become The Future Trend

In the new era of fashion, the fashion industry has been challenged by various fashion and fashion brands.

The essence of the meta universe determines that the design works and art works presented in it need to have more avant-garde art visual attributes in order to get more attention and realize more value-added and appreciation space.

Virtual fashion

Business prospects

According to McKinsey's latest report, 79% of consumers who are active in the virtual world have made purchases, and the potential economic value of the metauniverse may be as high as $5 trillion by 2030. According to dappradar, NFT sales will reach about $24.9 billion in 2021, compared with $94.9 million in 2020. In the virtual products, virtual fashion has become a popular link, and the major brands compete to invest in digital assets.

The heat wave of virtual fashion is rising, which creates a new revenue model for major brands. Gucci, Balenciaga, Prada, Balmain and other brands have obtained considerable revenue, a lot of communication and attention through various virtual fashion products in the hot fashion meta universe.

Balenciaga makes game costumes and props for fortrite characters, as well as a limited collection of physical clothing

Gucci works with superrare team on NFT project "the next 100 years of Gucci"

Balmain cooperates with Barbie in NFT fashion series

Balenciaga, Thom Browne, prada enter meta virtual digital fashion platform to sell virtual fashion

Virtual fashion

Art premium

Virtual fashion can be found everywhere on the Internet: social networks, games, shopping malls, and even digital art exhibitions. For the online generation, there is no big difference between buying virtual fashion synthetic photos and uploading them to social networks. Perhaps the biggest difference is that virtual fashion doesn't occupy the closet, it's more environmentally friendly, and it's cooler than real fashion and can get more attention. In the world of meta universe, the more exaggerated and strange clothes become more popular.

KOL tries on virtual fashion designed by Chinese designer Zhang Chi on social network

On May 26, 2022, the digital collection of China International Fashion Week, fashion yuan universe and digital collection, was launched in NFT China. D.martina queen, one of China's top ten fashion designers and fashion designer of 2022 Beijing Winter Olympic Games, set a high price of 1998 yuan. However, the identity of the designer and the avant-garde artistic sense and modeling determine its instant shelf space.

Ding Jie's virtual fashion design is full of a sense of future and will automatically change colors

Clo virtual fashion, Inc

D. The first digital collection in China,

Click to open a large picture to appreciate the essence of super writing

Virtual fashion

all flowers bloom together

Amsterdam's company, the fabric, is the world's first digital fashion company. In 2019, it launched the world's first digital fashion, iridescence dress, which was sold for $9500. This triggered a wave of virtual fashion and determined the gene of virtual fashion surreal.

 　　 Virtual fashion brands such as distribute brand, auroboros and the other side have launched avant-garde virtual fashion and NFT fashion art works.

Artist Ma boqian, wearing a virtual fashion designed by tribute brand, shot a short film of meta universe concept for GQ magazine

Extraterrestrial bio inspired virtual fashion designed by auroboros

Virtual fashion NFT designed by the other side

Threeasfour and digital artist Shingo Everard jointly launched the new ar virtual 2022 autumn / winter high definition fashion series "ancesters", and cooperated with dressx to present in the form of animation NFT. Using VR, 3D printing technology and advanced customization concept, it creates a new fashion experience with Futurism and digital aesthetics.

Domestic artistry

Virtual fashion

Under the catalysis of the blooming of global digital fashion, "virtual fashion" has endless development possibilities. Chinese designers and artists are also following this wave and emerging more unconventional, avant-garde and full of virtual fashion.

Zero cosmos · UV Zhu

As a Chinese 3D visual artist and virtual fashion designer, UV Zhu's digital fashion art works show the top international vision and aesthetic.

Chen Peng, fashion designer of Beijing Winter Olympics

Launch virtual fashion with UV Zhu

The world in my eyes

The style of UV Zhu's works is distinct, the color conflict is obvious, the application of clothing form, material and texture is just right, and there are also some new elements and varieties. He perfectly combines fashion, design and virtual digital technology, which brings more possibilities to the visual presentation of clothing.

Bift · yuxizi

Blue and white as the world recognized key words of Chinese style, designer Yu alizi will it fusion transformation. Art is the underlying logic of this creation. From China's aerospace technology to the four ancient inventions, from the birthplace of fashion in Europe to self creation, this is not only a fashion show, but also an exploration of the possibility of integration of civilizations. From each piece of work, we can feel the feeling of the interweaving of "blue and white" and art. It bears a mysterious and indelible beauty.

"Virtual show" by Yu

Yuxizi East meta virtual fashion brand and fashion bride

Mini Peace

　　 As a brand focusing on children's wear for more than ten years, mini peace adheres to the principle of "delivering happiness and love", creating a happy image of children who dare to pursue the trend. In this children's virtual fashion, different elements, such as color, scene, cartoon, etc., are presented in the image of art trend. In the world of breaking dimension, mini peace enables children to cross the boundaries of fairy tales, art and fashion.

  Virtual fashion

The future of

  Is virtual fashion a QQ show? Maybe to put it another way, QQ show and game skin are virtual fashion in the early Yuan universe, and the more dazzling and rare game skin is obviously more popular.

In reality, some people are willing to buy a Richard Miller or a Hermes, while in the meta universe, some people will be willing to buy a limited virtual fashion at a high price. The brand halo of virtual fashion, imaginative imagination, exaggerated and unique artistic expression, and the circulation property of artworks, endow virtual fashion with more premium. The future of virtual fashion will be more closely combined with art.