Cross Border E-Commerce Helps Textile And Clothing Industry Expand Overseas Market

"According to the data of China Textile Federation, in 2022, the e-commerce B2B transaction volume of the national textile and clothing industry will be about 6 trillion yuan, and the online retail sales of clothing and home textile will exceed 2 trillion yuan, both of which maintain stable growth." At the cross-border e-commerce summit and purchase and selection docking meeting of the 2023 Guangxi ASEAN International Textile and Clothing Industry Expo held recently, Xu Jianhua, vice president of China Textile Industry Enterprise Management Association, said that in terms of going to sea, cross-border e-commerce has become an effective way for enterprises and brands to reduce intermediate links, save transaction costs, achieve rapid response and even create brands and enhance brand awareness.

As the textile and clothing industry continues to make new progress in China through e-commerce, more and more textile and clothing enterprises and brands are starting to "go global" through cross-border e-commerce, seeking more opportunities while exploring a larger market. It is understood that the United States, the European Union, ASEAN and Japan are the main export markets of China's clothing, but there are actually more international markets waiting to be further developed.

Dou Hua, the sales manager of Suda Non Logistics (Shenzhen) Co., Ltd., said that clothing is a big business in Africa, and the African market is a new blue ocean for cross-border e-commerce development. He introduced that e-commerce has developed rapidly in Africa in recent years. According to the statistics of StockApps. com, the revenue of African e-commerce market will reach 28 billion dollars in 2021, 33.3 billion dollars in 2022 and 42.3 billion dollars in 2024. Compared with US $7.7 billion in 2017, the industry market size will increase by about 500% in seven years. At present, the African clothing market is transforming from traditional trade to digital trade, but there is a lack of influential local brands. China's clothing industry can seek market opportunities in Africa through cross-border e-commerce channels to provide a wider range, richer and more diversified product choices for the local.

He Jiahuan is the head of business and regional development of Mercado South China. In her opinion, Latin America also has great market potential. She said that Latin America not only has demographic dividends, but also has a high proportion of online shopping, which is one of the fastest growing e-commerce markets in the world. At present, the Latin American consumer market is generally in a state of waiting for development. Buyers have few brands to choose from, a narrow range of prices to be offered, and relatively few Chinese brands enter the local market. Therefore, the Latin American market can become a new choice for high-quality Chinese clothing brands with good product quality, excellent prices, and strong customer service capabilities.

There are challenges behind the opportunities. Huang Cui, the regional land transportation director of Jitu International in Guangxi, said that the fragmentation of orders, higher transportation costs, higher local labor costs, stagflation of overseas storage inventory, and increased trade friction have all brought challenges to the clothing industry. Among them, garment enterprises, especially in the field of cross-border logistics, are prone to "trample on the pit". If the timeliness is not up to date, the prosecution will be fruitless; The goods are on the way, and the location is unknown; If the goods are damaged or lost, there is no way to claim for compensation, and there is no time for recovery; There is no warehouse for returned goods, the tail goods are piled up, the language is poor, and the efficiency is low. In order to solve these problems, Jitu International Logistics is helping the clothing industry brands to go to sea efficiently by realizing digital, integrated, customized and stable services.

It is worth mentioning that Guangxi, the host of this cross-border e-commerce summit, is located in the core corridor of the China ASEAN Free Trade Zone, with Yizhou District and Huanjiang County of Hechi City (China's high-quality cocoon silk production base), Fumian District of Yulin City (China's famous leisure clothing city), Mule Town of Guiping City of Guigang City (China's famous leisure sports clothing town), With the continuous development of local digital new foreign trade, the five national textile and clothing industry bases in Gangnan District of Guigang City (the hometown of down in China) have further released their regional advantages, industrial advantages and market advantages.

Xu Jianhua said that China's textile and clothing industry is further transferring to Southeast Asian countries and the central and western regions of China. Textile and clothing enterprises in Guangdong, Fujian, Jiangsu, Zhejiang and other regions have increased their investment and construction in Guangxi. A large number of textile and clothing products are interconnected with ASEAN and RCEP member countries through Guangxi, which contains huge business opportunities.

In this regard, in order to help Guangxi's high-quality industry Freight Connect to the world, Alibaba International Station continues to carry out e-commerce training and talent cultivation activities in Guangxi. Chen Wenkun, general manager of Alibaba International Station Yunnan Guangxi Region, said that Alibaba International Station Yunnan Guangxi Region will take the Guangxi ASEAN International Textile and Garment Industry Expo as an opportunity to carry out the unique local service system and benchmark study tours at the B-end, and through the organic combination of online and offline, help Guangxi merchants, including the clothing industry, to transform and upgrade their digital outbound business in an all-round way, Help more excellent local enterprises go abroad and gain customers throughout the network.