Brand Rise, National Trend And New Power | Old Men Participate In Hangzhou West Lake Expo Offline

　　2023 China Hangzhou West Lake International Expo -The exhibition of Chinese time-honored brands aims to "taste time-honored brands" Enjoy a New Life "as the theme, an offline physical exhibition will be held on the second floor of Hall B of Hangzhou Baima Lake International Convention and Exhibition Center in Zhejiang Province, lasting for three days (June 10~June 12). 　　

On June 10, the West Lake Expo in Hangzhou, China was officially opened. At the event site, many "time-honored brands" gathered together to show the world the innovation, cross-border strength and imagination of Chinese brands. Here we have to mention the "time-honored brand" old man. In addition to the classic business leather shoes and business casual shoes that consumers are familiar with, we also brought a number of intangible cultural heritage co branded shoes, fully demonstrating the innovative strength of the old man as an old brand domestic product.

The Expo thoroughly implemented the Opinions on Promoting the Innovation and Development of Time honored Brands issued by the Ministry of Commerce and other departments, inherited and developed the excellent culture of the Chinese nation, publicized the core information of the Chinese time-honored brands, drove consumption to promote economic recovery, and integrated the inheritance of national essence with innovation and upgrading, Create a grand event of China's time-honored brands with "national fashion brand publicity" and "consumption driven economy", and promote the transformation and upgrading of China's time-honored brands.

The physical exhibition of the Expo is organically combined with the conference forum to form a new form of "exhibition in exhibition, exhibition in exhibition". Nearly 200 time-honored enterprises from Anhui, Chongqing, Jiangsu, Guizhou, Guangzhou and Zhejiang participated in this exhibition, which is the earliest, most innovative and most distinctive benchmark exhibition among time-honored exhibitions. This exhibition attracted nearly 200 time-honored enterprises from Anhui, Chongqing, Jiangsu, Guizhou, Guangzhou and Zhejiang to participate in the exhibition, including nearly 200 well-known time-honored brand enterprises such as Hu Qingyutang, Shanwaishan, Wufangzhai, Zhufu Copper Art, Laorentou, Shen Tianchengtang, Fujiao Duck Tongue, Wuliangye, Moutai, etc. to attend the exhibition, integrate ideas and share experiences. The exhibition will also introduce innovation into the immersive semi closed experience mode "National Tide Mystery", understand, experience and feel the charm of China's business culture represented by time-honored brands under the national tide waves in the way of games, and explore a new mode of cultivating future consumer groups of time-honored brands. The physical exhibition is divided into 7 themes, including Song Dynasty charm, national trend, handed down skills, Chinese cuisine, Kangtai thousand year, hundred year fragrance, national treasure, and Wanqian coming. Exhibitors present various forms of commercial presentation of different traditional cultures in different regions, and stage a cultural feast of "time-honored brands".

As a time-honored brand of Zhejiang leather shoes, the team of Laorentou will visit the offline exhibition of Hangzhou West Lake Expo to understand the new trends and trends of innovation and development of time-honored brands, realize "zero distance" interaction with consumers, and promote the transformation and upgrading of marketing enterprises. At the exhibition site, leaders of the Ministry of Commerce and time-honored brands association visited the Laoren booth for guidance, talked cordially with the leader of Laoren, learned about the production and operation development of the Laoren brand, highly praised the Laoren brand for inheriting the classics, inheriting intangible cultural heritage, protecting the national essence and actively exploring the path of transformation and upgrading, and put forward guidance for subsequent development.

The Laoren Tou brand set up two exhibition halls on the site of the Expo, respectively with the traditional exhibition hall form and the exhibition hall for the integration of China's national fashion and new forces, integrating the traditional Chinese charm and new fashion elements, and spreading the brand culture and design concepts. The Laoren Tou brand will base itself on the national consumption demand, pay attention to the shaping and promotion of brand image, follow the pace of fashion development, actively promote the digital transformation and upgrading of enterprises, use technology to empower products, and actively promote the fashionable, young and high-quality development of the Laoren Tou brand. 　

　　 Cooperate with intangible cultural heritage to build brand confidence with cultural confidence

If Guochao is a symbol of expression, then creating innovative products is the deep application of brands combined with Chinese culture. At the moment of the rise of the national tide, the old man started a cross-border co innovation posture. Integrating modern shoe culture with traditional intangible cultural heritage craftsmanship, and integrating ancient craftsmanship into the daily life of the public from the cultural field, people can feel the charm of traditional Chinese culture in a more intuitive way. Laorentou has always been adhering to the brand "soul" of "one pair of shoes, inheriting the centennial spirit". Through modern shoemaking technology, it carries out innovative expression, uses needle as pen, cloth as medium, and uses creative design to pay homage to traditional national culture, so as to realize the new growth of "time-honored brands".

The joint series of intangible cultural heritage displayed by Laoren Tou at this Expo was designed to spread the aesthetic culture of oriental shoes to consumers; Secondly, we hope to inherit intangible cultural heritage, protect the quintessence of Chinese culture, and promote the beauty of the East to the world through our brand's modest efforts. Laorentou integrated intangible cultural elements such as blue clip vale, Ou embroidery, Kunqu culture and She ethnic characteristics into the shoes. Among them, the shoes jointly named "Ou Embroidery" by Laoren Tou were developed jointly with the national intangible cultural heritage project (Ou Embroidery).

Ou embroidery is characterized by its concise composition, gorgeous colors, rigorous stitches, flexible needle manipulation and clear embroidery. It conveys feelings with needle and thread, has profound traditional cultural connotation, art and craft research value, high appreciation and collection value, and has distinctive Wenzhou regional craft characteristics. Ou Embroidery has a complex production process. Each process is purely handmade, so its production process takes a long time and involves a large number of people. Through technological innovation, the old man distinguishes and analyzes the stitch methods of Ou embroidery, and perfectly integrates Ou embroidery, a traditional folk embroidery art in Wenzhou, with popular shoes and shoes products with modern technology. In terms of appearance innovation, Laorentou innovatively combines the brand trademark with Ouxiu appearance patent (patent number: ZL20230398715.2) authorized by Wenzhou Shoes and Leather Industry Research Institute, so that it can give consideration to the sense of fashion design and traditional cultural heritage, and better combine arts and crafts with shoes, with flexible patterns.

In addition, Laoren Tou auctioned the exhibition "Konggu Mountain Tea" Kunqu co branded shoes, which were inspired by Wenzhou Kunqu Opera. On the basis of refining the cultural connotation of Kunqu Opera and refining its clothing color matching, it integrates the graphic patterns of Wenzhou Huashan camellia. It uses printing, punching and other modern techniques to "show its skills" on cow leather fabrics. The color matching draws on the characteristics and essence of Kunqu Opera culture. With fresh and elegant as the keynote, it highlights the classical charm of Kunqu Opera art. The overall shape contains the beauty of dignified, elegant, aesthetic and implicit Chinese artistic conception, Fully integrate the appearance patent (patent number: ZL202230398186.6) from Wenzhou Shoes and Leather Industry Research Institute. Lao Rentou interprets Kunqu art from a unique perspective and way, and creatively interprets traditional culture in new forms, new concepts and new expressions, which has injected vitality into the development of Kunqu. It interprets and confirms the meaning of "making the past serve the present" with a new attitude.

　 Product comfort is the foundation, and the old man keeps improving the brand reputation

　　 Time-honored brands Its value lies in "old" and its way out lies in "new". Established in 1899, the time-honored brand Laoren has never followed the beaten track. It seeks a new life in difficult circumstances, relying on the exquisite skills and craftsmanship that have been passed down from generation to generation, the profound heritage of traditional culture and the historical mission of abiding by innovation. In the face of the wave of digital economy, old people inherit the past and expand the present to meet difficulties. In order to overcome the pain points of grinding, squeezing and hard soles of leather shoes, and improve the experience of people using leather shoes. Laorentou goes deep into shoe technology innovation research and promotion 3D Printing technology, the introduction of intelligent production equipment, the establishment of a standardized factory, the improvement of technology with the times, the innovation of production methods, has developed new technologies and new processes such as light shoes, odorless insoles, light foam, wear-resistant, anti-skid soles, casual fashion shoes, comfortable molds, health care shoes, and obtained dozens of patents.

As a national brand, in addition to adhering to the original intention and making every pair of shoes with ingenuity, Laoren has always been carrying a sense of responsibility to create a better national brand. In the future, Laoren will forge ahead with reputation, continue to be committed to providing high-quality products with high value for the society, and create a national fashion innovative brand with both quality and fashion, and go well Time honored brand The way of innovation, so as to realize the real landing of Laorentou brand products among consumers!