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Anta Joins Hands With The Chinese Olympic Committee To Release The "Mountain And River Plan"

2023/7/27 2:32:00 0

On July 25, on the first anniversary of the countdown to the Paris Olympic Games, Anta (China) Co., Ltd., a member of the China National Garment Association, joined hands with the Chinese Olympic Committee to announce the official launch of the "Mountain and River Plan" in Qinling, Xi'an. Yu Jianyong, Director of the Market Development Department of the Chinese Olympic Committee, Director of the Sports Equipment Center of the General Administration of Sport of China, Zou Shiming, Olympic champion, Sun Wei, world gymnastics champion, and many other leaders and guests, as well as many outdoor sports enthusiasts, participated in the event.

The "Mountain and River Plan" is a large-scale environmental protection activity jointly launched by Anta and the Chinese Olympic Committee, which advocates a green, healthy and environmentally friendly lifestyle, properly handles the garbage generated during outdoor sports and protects the natural environment. And through recycling technology, the Chinese sports delegation of the Paris Olympic Games will be equipped to receive awards.

It is understood that the urban environmental governance and garbage disposal system is relatively perfect, while the garbage scattered in the mountains and rivers during outdoor sports is not easy to be improved. To this end, the "Mountain and River Plan", in conjunction with the Chinese Olympic Committee, hopes to arouse more people's awareness of environmental protection and call on outdoor enthusiasts who love nature and pursue the harmonious coexistence of man and nature to go into the mountains and rivers together to protect nature.

Zou Shiming and outdoor enthusiasts walked into the Qinling Mountains to participate in the activity of clearing the mountain on foot (photo by Wang Jun)

During the hiking experience after the launch ceremony, Zou Shiming, Sun Wei, the leaders of the Chinese Olympic Committee, and representatives of athletes, walked into the Qinling Mountains with Anta staff, and collected the garbage left in the mountains along the hiking route. This way of combining sports with environmental protection and public welfare also makes participants feel the charm of green low-carbon sports lifestyle.

As an important driver of green transformation and high-quality economic development, enterprises undertake the major mission of green technology innovation. Now, China has promoted the global green and low-carbon transformation with the Global Development Initiative and other Chinese programs, and all industries, including sporting goods, have also begun new exploration of green development.

In recent years, Anta Group has been actively committed to increasing the proportion of environmentally friendly materials in products and reducing energy consumption and greenhouse gas emissions in production through technological research, development and innovation. At present, Anta uses bio based, Youkesi, Selis environmental protection yarn natural fiber and other renewable materials in many kinds of clothing products, and uses environmental protection weaving technology to make renewable textile fibers for shoes and clothing products.

It is reported that in the future, Anta will carry out environmental hiking activities in five major regions nationwide, namely, "East, West, South, North and Central", and will carry out in-depth cooperation with well-known public welfare organizations and outdoor sports groups in Shenzhen to further implement the "Mountain and River Plan". Anta takes the opportunity of boosting the Paris Olympic Games to give ordinary people the opportunity to support the traceless outdoor action of the Mountain and River Plan, and encourage more people to establish a green and low-carbon life philosophy.

At present, green development has become a global consensus, and social production and lifestyle are undergoing a comprehensive green low-carbon transformation. The "double carbon" national strategy will better promote the modernization of the harmonious coexistence of man and nature, and continue to promote the high-quality development of China's economy.