Red Dragonfly Shoes Cultural Space Appears In Wenzhou Wuma Street, Joining Hands With Angelababy To Interpret Chinese Fashion

On August 18, Red Dragonfly The shoe culture space was grandly opened in Wenzhou Wuma Culture Street. Fashion ICON Angelababy and many trendsetters gathered in Wuma Street to explore stores in an immersive manner and parachute into the live broadcast room, and ignited a shoe culture carnival online and offline. Red Dragonfly shoes culture space continues the brand spirit, injects young vitality with new brand image, integrates multiple cultures with shoe culture, leads the industry trend with technology, and leads the trend culture change with Chinese fashion.

Red Dragonfly Shoes Cultural Space Appears in Wenzhou Wuma Street

　 Rebuild brand image with concept space, and create fashion experience with multi culture

Shoes and shoes cultural space is a multi space created by integrating the natural elements of the brand with the skin texture of dragonfly wings through bionic principles. It aims to use trendy products and fashion scenes to talk with consumers, break through traditional store restrictions, focus on the close integration of products and scenes, culture and technology, and show Red Dragonfly's unique understanding of shoe culture.

Red Dragonfly Shoes Cultural Space

The Red Dragonfly Shoes and Shoes Cultural Space has three floors. The first floor is designed with Yingmen Fission Wall, which displays the fall and winter fashion Martin boots, and the empty shoes wall, which displays the red dragonfly light outdoor products. The "Dragonfly's Tail" in the hall is dazzling. It hovers in the form of a red lotus and connects the first and second floors. The second floor is a concentrated embodiment of multiple spaces, integrating coffee, customization, art and technology, and the Red Dragonfly AI Laboratory is set up to salute the ingenuity of the times. If the first and second floors are the integration of fashion and technology, the third floor of shoes culture space is the combination of oriental aesthetics and fashion trends. The third floor is a multi-cultural space, which will extend the oriental lifestyle with cultural and art exhibitions in the future, and give rise to the Chinese trend.

Dragonfly Tail

Remodeling brand image with dragonfly impression and creating trend experience with multi culture are not only reflected in the division of conceptual space, but also in the intimate design of extreme details. Red Dragonfly AI Lab, personalized DIY is intended to create a zero distance interactive immersive consumption experience, so that consumers can directly participate in product design and achieve interesting consumption. RED HAUS creates lifestyle diversified consumption with cross-border trendy coffee. In addition, the space creates extremely detailed user services through the staff training and membership system, provides added value far higher than consumption, and develops a new mode of offline store marketing.

　　RED HAUS

Red Dragonfly AI Lab

　　 Join hands with Angelababy and other fashion pioneers to ignite the shoe culture carnival

The grand opening of the Red Dragonfly Shoes Cultural Space links star talents in different fields, and realizes online and offline linkage to help the whole platform communication and sales, presents the opening scene of the Red Dragonfly Shoes Cultural Space in real time, expands the influence of the Red Dragonfly's Chinese fashion, and ignites a shoe culture frenzy.

Angelababy, the spokesperson of Red Dragonfly brand

On the same day, Angelababy, the high-profile spokesperson of the Red Dragonfly brand, came to the scene in person, shared the Red Dragonfly Flying Cloud Bread Shoes with many star celebrities, set off a cultural festival of shoes and shoes, and ignited the atmosphere of the scene. Fashion ICON, such as well-known producer, director Che Che, singer Li Jiage, e-commerce talent Qier, Oli, short video talent Pi You, Chen Yili, etc., took the lead in immersive shop exploration and participated in AI interaction and personality DIY link to experience personalized creative fun, and shared their stories with Red Dragonfly on the scene, enriching a diversified fashion space.

Left: Che Che&Li Jiage Middle: Qier&Sige Right: Ruffian&Young&Chen Yili

At the opening ceremony, Red Dragonfly invited Wen News to broadcast online, and delivered this important moment to more audiences through the power of the news media. Mr. Qian Fan, President of Red Dragonfly, and all the talented people interacted with the audience, shared the unique charm of the shoes culture space and the brand development concept, and displayed a variety of Red Dragonfly shoes products, showing the brand's excellence in design and technology. The appearance of the live broadcast room of the official flagship store of Red Dragonfly Dithering added a lot of highlights to the event. Many fans interacted with guests through the live broadcast room to understand the brand story and product characteristics, and cheer for Red Dragonfly. Mr. Qian Fan and the experts not only answered the audience's questions, but also shared tips on fashion matching and shoe shopping, which brought laughter to the audience and also provided practical suggestions.

Red Dragonfly Fashion Light Outdoor Series

　　 Landing in Wenzhou, a thousand year old commercial port, interpreting the fashion of fashionable shoes

Originating in Wenzhou, Red Dragonfly will always remain committed to shoe culture and Chinese culture. It will take freedom as its attitude, love as its driving force, and keep walking on the road of innovation and innovation. It will create the name card of a Chinese fashion shoe company with diversified high-quality products and diversified ultimate services, and innovate fashion dimensions and lifestyle with Chinese fashion. This appearance in the Wuma Cultural Street, which has crossed the millennium, will extend the brand influence, attract young groups, bring young trend power to local cultural tourism, and set off a new wave of fashion.

　　 Red Dragonfly Shoes The cooperation between the cultural space and the shoe culture museum has also been officially launched. This cooperation aims to interpret the fashion of colorful shoes. Taking advantage of the rich cultural connotation of the Shoes Culture Museum, the exhibition shows the historical evolution and unique style of Chinese footwear culture, bringing a new visual feast and higher aesthetic enjoyment for footwear lovers. By this way, Red Dragonfly hopes to combine the distinctive brand personality with the unique charm of oriental culture, further promote the inheritance and development of shoe culture, and let more people feel the beauty of oriental shoes.

Shoes Culture Museum IP Cultural Innovation Exhibition

On August 18, Red Dragonfly Shoes The opening of cultural space is an unforgettable feast. With a long history of shoe culture, Red Dragonfly is destined to occupy a place in China and lead the new wave of fashion culture. This opening will also set off more discussions and thoughts on shoe culture and multiculturalism, and show the unique charm of Chinese fashion.