Explore The Bright Opening Of Outdoor Shanghai New Store, And Pioneer Equipment Hard Core Out Of The Circle

The exploration never stops. From the mountain top to the city, the outdoor exploration constantly bursts with vitality. On November 30, Tantuo Outdoor Shanghai Caolu Merchants Garden City Store opened grandly and set sail in a new glory. The newly upgraded city image store continues the trend pioneer design style of Tantuo Outdoor, brings future technology and mountain breeze into offline stores, and comprehensively creates an immersive shopping experience. Customers can explore the boundaries of multiple senses, unlock outdoor trendy equipment, and encounter the boundlessness when wandering among them!

As a representative of the outdoor equipment industry, Tantuo Outdoor has a persistent pursuit of new technology, new technology and new design, which is recognized by the industry and consumers as both functional and qualitative Outdoor brand 。 When the new store landed in Mordor, outdoor enthusiasts flocked out to experience the purchase in the store and spontaneously shared it with the social platform, which fully ignited the brand's popularity and sales. One week after opening, Exploring outdoor Shanghai Caolu Merchants Garden City Store welcomes the "good start". It is not only popular every day, but also has made breakthroughs in sales. Its sales have won the first place in the same category in China, and its strength has crushed a number of outdoor sports brands.

Since this year, the cultural and tourism market has recovered strongly, and various emerging outdoor sports such as cycling, hiking, camping and skiing have also continued to heat up, driving the explosive growth of the outdoor equipment industry. In particular, the category of submachine jacket has gone completely crazy this year. Magic Mirror Insight data shows that from October 2022 to September 2023, the sales volume of assault suits on mainstream e-commerce platforms has reached 7.5 billion yuan, with the sales volume of about 17.52 million pieces. According to the Cicada Rubik's Cube data, from January to July this year, the sales of jackets on the Tiaoyin platform reached 1.3 billion yuan, up 336.57% year on year.

On the Double 11 this year, assault suit has also become one of the categories with rapid sales growth on various e-commerce platforms. On this hot track, Chinese brands represented by Tantuo Outdoor are highly sought after. In 2023, we will explore the classic of outdoor reconstruction and innovation, and launch the new autumn and winter products of Zhanlong series, Climbing series, City series and Camping series. These outdoor equipment, on the basis of inheriting the technology gene, integrates the design elements of youth and vitality. Whether walking between the mountains and the wild, or walking through the streets of the city, they are fashionable and extraordinary. The opening of this new store in Shanghai is a collection of all the trendy products of Tantuo Outdoor, and each product comprehensively refreshes its performance and aesthetic height.

The trench coat has always been the main product of Tantuo Outdoor. The champion equipment of the Chinese ski and mountaineering team, the dry trench coat, fully demonstrates Tantuo Outdoor's hard core technology, fashion sense and outdoor strength. The combination of professional design, brand new fabrics and high-end details makes it windproof, waterproof, wear-resistant, breathable, and can lock the temperature layer by layer without fear of extreme cold environment; The heat sealing waterproof glue pressing process is strengthened, and the waterproof and moisture permeability index is upgraded; 3D three-dimensional cutting allows you to climb freely without binding, and fully meets the high dimensional requirements of daily training and competitive competitions of the Chinese ski climbing team.

The dry jacket on the top of the snowy mountain helps the Chinese ski and mountaineering team ride the field and challenge the dangerous environment with hard core protection. Professional outdoor equipment is more advanced for consumers. After this blockbuster appearance to explore new outdoor stores in Shanghai, the dry extreme jacket completely ignited consumer enthusiasm and released boundless charm.

Shanghai has always been a gathering place of trends. Exploring outdoor The new store has landed in the Magic City, which is an upgrade of immersive shopping experience for consumers and a move to the larger offline market for brands. In 2023, the outdoor market will explode. Standing at the professional commanding height, we are exploring the layout of outdoor market and striving to tap this incremental market.

The bright opening of Shanghai Caolu Merchants Garden City Store is an important milestone in exploring the outdoor strategic layout of East China market and continuously deepening the global influence. In the future, we are looking forward to exploring more outdoor brands and presenting more beautiful works for outdoor lovers.