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An Inventory Of Chinese Fashion Clothing Brands Named After Designers

2024/3/24 1:34:00 11633

The so-called independent designer is to distinguish the "professional designers" employed by industry brands. Designers design for their own brands and have independent autonomy over brands; In terms of commercial scale, designer brands pay more attention to the uniqueness of design, and the audience of consumer groups is smaller than that of commercial brands; Designer brands pay more attention to the design strategy of taking creativity as the dominant factor, compared with the commercial brand taking market demand as the dominant design strategy, which does not mean that designer brands must not be commercial, Commercial brands have no creativity, but the question of which side is more dominant.

The designer brand strongly reflects the designer's personal style and aesthetics, and the brand name is often associated with the designer's personal name.

As a new category, Chinese designer brands, through the incubation of major domestic fashion weeks in recent years, have gradually moved to the international stage and received attention and recognition from the international fashion circle. Win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win.

More and more consumers are paying for the rising good design in China, which also shows that the domestic design industry has been recognized by the market.

The strong personality DNA of the designer brand shows an obvious unique style. There are deconstruction, minimalism, dark gothic style, romantic craft aesthetic style, as well as asexualism, Y2K aesthetics, surrealism style, new Chinese style, and oriental sweet and cool girl style formed on this basis, which are gradually accepted by Chinese consumers.

We always say that there are no good brands in China, but in fact, China never lacks good brands, and what is lacking is always respect and confidence!

In this article, we will take a good look at the local designer brands that are small and have great market power. In the process of making an inventory of these outstanding Chinese designer brands, the more we understand, the more we feel. We hope that you can pay more attention and respect to Chinese design, and Chinese brands can also develop more confidently and steadily.

The Global Fashion Intelligence Bureau makes people fully understand the diversification of Chinese designer brands and their booming development in recent years by sorting out and classifying the founders, founding time, graduation colleges, brand operation registration places, style positioning, etc. of various designer brands, I hope to give some references to the insiders and provide decision-making references for the introduction of brands in commercial real estate, shopping malls and major buyer stores across the country.

Through the inventory of 160 excellent designer brands, we found these 8 characteristics:

1. Many designers and brand founders have the aura of high education, such as graduating from famous schools and studying abroad

59 brand founders graduated from four major design schools in the world: Central Saint Martin School of Art and Design in London, Parsons School of Design in New York, Milan Malanioni School of Design, and ESMOD, Paris Institute of High Fashion;

Famous domestic schools graduated from: Central Academy of Fine Arts, China Academy of Fine Arts, Academy of Fine Arts of Tsinghua University, Shanghai Donghua University, Beijing Institute of Fashion Technology, etc.

2. Gender of designers: women account for a large proportion of designers, and men are not far behind

There are 112 female designers and 85 male designers (the total number exceeds 160, because some brands are co founded), accounting for 57% and 43% respectively.

3. Most designer brands were founded in 2011 or later, accounting for more than 80%

From 1990 to 2000, there were 2, accounting for 1.3%; 25 from 2001 to 2010, accounting for 15.6%; Since 2011, there have been 133, accounting for 83.1%.

4. The operation and registration places of designer brands are widely distributed: Shanghai has the most, and the city of fashion flourishes everywhere

There are 77 in Shanghai, 22 in Shenzhen, 19 in Beijing, 10 in Guangzhou, 7 in Xiamen, as well as Hangzhou, Ningbo, Jiaxing, Tianjin, Zhengzhou, Wuhan, Chengdu, Qingdao, Dongguan, Zhuhai, Hong Kong, Macao and Taiwan.

5. At present, most Chinese designer brands have opened offline independent stores

Many brands have entered global well-known and local first-line benchmark buyer stores.

6. The integration trend of designer brands and commercial brands

That is to say, it will develop into a design commercial brand and enter more sales channels, such as shopping centers, department stores, commercial streets, e-commerce platforms, etc.

7. Most brands are named in English. There are 60 brands with the same name (Chinese/English name) as the designer, accounting for 37%

Chinese designers like to use English names. In fact, Chinese designer brands lack national confidence. It is a long way to go to strengthen and highlight Chinese brand names and build national confidence of Chinese local brands.

The naming of "Dongliang" and "Yishangmen", the local benchmark buyer stores in China, has profound connotation of traditional Chinese culture and philosophy, and can be said to be a very excellent classic example of Chinese local brand naming in recent years.

Strong fashion brands must have their own cultural roots. Each international brand more or less contains some local elements, such as Chanel and Hermes representing French romance, Gucci and Versace representing Italian style, RafLauren and Nike representing the American spirit of free struggle, and so on.

Only by being faithful to its origin can Chinese brands find their own foothold in a diverse, trivial and convergent world.

8. The exploration and practice of Chinese cutting-edge designers in sustainable fashion are becoming more and more diverse

For example, through the application of more environment-friendly fabrics, the concept of green ecological design, simple product aesthetics, minimalist style, etc. are all continuous innovations of sustainable fashion.

# Shanghai

zero one

ANGEL CHEN

Creation time In 2014, Shenzhen, Shanghai Anyu Fashion Co., Ltd.

founder : Angel Chen, female, graduated from Central Saint Martin College of Art and Design, London, UK, majoring in women's dress design.

Brand style "Bold and hot, bright colors, oriental and western", combining Chinese culture and western aesthetics ingeniously with his unique views on color. Become one of the most popular young designer brands.

zero two

ALL COMES FROM NOTHING（ACFN）

Creation time : Founded in New York in 2014, Shanghai Yiwei Garment Technology Co., Ltd

founder : Xu Yiwei Eva Xu, female, graduated from the Academy of Fine Arts of Tsinghua University, and has a master's degree in art from the Chicago Academy of Arts.

Brand style : The style is simple, comfortable, flexible, and contains Zen in casual.

zero three

ANNENONO

Creation time : Founded in Milan, Italy in 2016; Shanghai Shengzhen Clothing Trade Co., Ltd.

founder : Chen Ruqun Kim Chen&Wang Anni Kelly Wang (picture), graduated from Milan Marangoni Design Institute, Italy.

Brand style : Pursue the idea of nature, freedom and freedom; Urban, modern, boyish style.

zero four

Bachelor Manner

Creation time : In 2015, Shanghai Zhenshi Clothing Co., Ltd

founder : Jiang Zhujing, female, graduated from the College of Fine Arts, Tsinghua University, majoring in fashion design, and graduated from the Royal College of Arts with a master's degree in women's fashion design.

Brand style : Taking gender ambiguity as the keynote, the conceptual design is integrated into the garment process production and detail innovation, and the distinctive beauty of yuppie is displayed through strong lines and unique matching.

zero five

BIHAN LIN

Creation time In 2022, Shanghai Biziyan Clothing Co., Ltd

founder : Lin Bihan, female, graduated from Central Saint Martin College of Art and Design, London, England.

Brand style : With the purpose of "breaking the single definition of women", the brand is not limited to the diversity of gender and cultural background through the disassembly and reconstruction of clothing, providing women in modern cities with multi scene clothing.

zero six

CALVINLUO

Creation time : In 2014, Shanghai Jiaerwen Garment Co., Ltd

founder : Luo Yucheng, Calvin Luo, male, graduated from Parsons College of Design, New York, USA, majoring in fashion design.

Brand style : The design style emphasizes deconstruction, conciseness and transcendence of gender beauty, and pursues transcendence of gender aesthetics in design, integrating diversity and diversity.

zero seven

CAROLINE HU

Creation time : In 2018, Shanghai Juyue Fashion Design Co., Ltd

founder : Hu Yingqi, female, graduated from Central Saint Martin School of Art and Design, London, UK, majoring in women's dress design, and graduated from Parsons School of Design, New York, USA, with a master's degree in fashion design and sociology.

Brand style : Skilled at hand knitting, embroidery, chiffon and other tulle fabrics, pursuing primitive romanticism.

zero eight

CHENPENG

Creation time : Shanghai Xuanpeng Trading Co., Ltd., London, 2015

founder : Chen Peng, male, graduated from London Fashion College, UK, with a master's degree in men's clothing design.

Brand style : Advocate the One Size Fashion average fashion principle, each series has a strong dramatic tension, the iconic silhouette combines the advantages of the down category, and the brand features are distinctive.

zero nine

Christopher Raxxy

Creation time : In 2018, Shanghai Ruixi Fashion Co., Ltd

founder : Shen William (picture), Fang Jiaping

Brand style : Experimental, exploratory and inclusive artistic design concept based on the new generation of down jacket design and young people's cultural creation.

zero ten

COMME MOI

Creation time In 2013, Shanghai Shiyou Trading Co., Ltd

founder : Lv Yan, female, Chinese supermodel

Brand style : It is mainly aimed at young, confident, independent and urban fashion women who like unique personal style. The overall style of the brand is divided into smart casual sports style and easychic simple fashion style.

zero eleven

CPLUS SERIES

Creation time : Junmu (Shanghai) Fashion Co., Ltd. in 2018

founder : Taiwan designer C T. LIU Liu Junting (picture)&CHABER Qiaobo graduated from Taipei Shijian University and Taipei Xinzhi University respectively in fashion design.

Brand style : Follow the fashion attitude of contemporary women, including non-traditional beauty, elegant self appreciation, through unorthodox cutting methods and the use of materials, deconstruction and fabric development.

zero twelve

Even Vintage

Creation time : In 2012, Shanghai Yiwei Clothing Co., Ltd

founder : Evan Lu, female, graduated from the Fashion College of London College of Arts, UK, with a bachelor's degree and a master's degree in clothing and textiles from Hong Kong Polytechnic University.

Brand style : Focus on the combination of retro and fashion; Unique style, design does not follow the trend of running, in the current tide everywhere is very rare.

zero thirteen

ELVIS. CHEUNG

Creation time : In 2015, Shanghai Hanbiao Clothing Trade Co., Ltd

founder : Jiang Yun, male, graduated from Zhejiang University of Technology majoring in fashion design

Brand style : Focusing on light and luxurious consumption and neutral style, we focus on the research, design and innovation of wool, and re creation of the way of wearing wool clothing.

zero fourteen

ELYWOOD

Creation time : 2017 Fuzhou, Shanghai Yiliwu Clothing Co., Ltd

founder : Li Menglu Moenie, Wu Wangyan Johnny Wu, female, graduated from the College of Humanities and Social Sciences, University of Sydney, Australia.

Brand style : The name is a combination of Elysian (fairyland) and Wood (forest). There are many black and white clothes. The design is romantic and elegant, and some styles are very fairy.

zero fifteen

FABRIC PORN

Creation time In 2019, Orange Creek Fashion Design (Shanghai) Co., Ltd

founder : Chenxi Zhao, male, graduated from the University of California, Davis.

Brand style : It advocates the integration of functionality and artistry, and is committed to maintaining the balance between art and commerce. Show the renaissance of China with Chinese elements, so that Chinese young people can be proud of their own culture.

zero sixteen

FIXXED STUDIOS

Creation time : 2010 Shenzhen, Shanghai FIXED STUDIOS Studio

founder : kain Picken&Fiona lau, graduated from Victoria College of Art, University of Melbourne, Australia, and Fashion Design, Royal Melbourne Institute of Technology.

Brand style : Explore and reflect the balance between work and life through artistic fiction and bold design. Keep an open, free and experimental way. "Design reflects on life" is the attitude that the brand has been conveying.

zero seventeen

FENGYI TAN

Creation time : Shanghai Fenyi Clothing Co., Ltd., London, 2015

founder : Tan Fengyi, female, graduated from the Royal College of Arts, majoring in women's dress design.

Brand style : Explore the possibility of future clothing through dance, installation, video and other media, combine functionality and artistry, and outline the elegant and soft female image with tensile materials and simple cutting techniques.

zero eighteen

FENG CHEN WANG

Creation time : In 2015, Shanghai Xiayi Fashion Co., Ltd

founder : Wang Fengchen, female, graduated from the Royal College of Arts in men's clothing design

Brand style : She is good at interpreting avant-garde fashion aesthetics with design language full of national style characteristics, focusing on structural neutral design style. "Modern future, diversity, authenticity" is her brand positioning.

zero nineteen

GARCON BY GARCON

Creation time : In 2017, Shanghai Jiahesong Fashion Design Co., Ltd

founder : Tang Dayun Tang, male, graduated from Studio Ber ç ot Fashion College in Paris, France.

Brand style The original intention of the brand is to "keep curiosity about the unknown world". The brand makes good use of the medieval structure to interpret modern fashion aesthetics.

zero twenty

HAIZHEN WANG

Creation time : Shanghai Yihe Yankun Clothing Co., Ltd., London, 2010

founder : Wang Haizhen, male, graduated from London Fashion College, UK, and has a master's degree in women's dress design from Central Saint Martin School of Art and Design, London.

Brand style : It is a perfect combination of avant-garde creative art and pragmatism to give consideration to the fitness and applicability of clothing, and integrate classical beauty into modern design.

zero twenty-one

HALFMADE

Creation time : In 2018, Jiasheng (Shanghai) Clothing Co., Ltd

founder Song Xinwei SONG&Yin Sipei YIN graduated from Beijing Institute of Fashion Technology and Danish SAGAFURS Design Center.

Brand style : It is committed to integrating traditional culture into current life in a younger way, drawing inspiration from the Chinese traditional point, line and surface aesthetic structure and concrete wear and decoration, and exploring new ways to continue traditional culture in the continuous landing of design.

zero twenty-two

HÁN LÙ LÙ

Creation time : In 2008, Shanghai Yilu Trading Co., Ltd

founder : Han Lulu, female, graduated from Milan Marangoni Design Institute in Italy.

Brand style : To create a "new light dress", which is good at combining the elegant oriental temperament with the clean western tailoring, and advocates the concept of changeable and non seasonal clothing.

zero twenty-three

HER SENSES

Creation time In 2019, Deshanyi (Shanghai) Industrial Co., Ltd

founder : Li Chunyan Cloris Li&Han Ting Sarah Han, graduated from IFM Paris Fashion Institute in France.

Brand style With the aesthetic pursuit of "weakening the boundary between the outside and the inside" as the brand, we explore and express the contemporary attitude of modern women.

zero twenty-four

IMMI

Creation time In 2015, Shanghai Hezi Industrial Co., Ltd

founder : Zhuang Xiaojun Joyce (right)&Wu Xiaomin (left), female, Joyce used to be an executive of Hong Kong fashion brand retailer I.T Limited.

Brand style The brand name originates from the concept of "you and I in the mirror, symmetrical aesthetics". Featuring neutral color clothing, it strives to present the unique fashion attitude of contemporary women and convey eternal elegance in the classic style.

zero twenty-five

III VIVINIKO

Creation time In 2006, Shanghai Wanqu Industrial Development Co., Ltd

founder : Changning, female, graduated from ESMOD, the French Institute of High Fashion.

Brand style : With "simple freshness" as the brand design concept, it advocates the use of minimalism to express the understanding of freshness.

zero twenty-six

JACQUES WEI

Creation time : In 2019, Shanghai Hengyi Clothing Technology Co., Ltd

founder : Wei Donghui, Jacques Wei, male, graduated from the Fashion Design Institute in Paris, France, majoring in fashion design.

Brand style : Combine classical cultural elements with modern silhouettes, with concise lines, precise and rational tailoring, and luxurious and delicate materials, to show modern women's rebellious, uninhibited, free and romantic feelings.

zero twenty-seven

JAREL ZHANG

Creation time : In 2015, Shanghai Yifen Clothing Co., Ltd

founder : Zhang Chenxuan, male, graduated from the University of Northumbria, England, UK, with a master's degree from the UAL Chelsea School of Art and Design, London.

Brand style : Integrating the spirit of exploration and philosophical theory into fashion, ingeniously blending eastern and western aesthetic concepts, deconstructing simplicity with a sense of future, breaking the boundaries of different shapes, genders, ages and populations.

zero twenty-eight

JUNLI

Creation time : Shanghai Junli Garment Co., Ltd., London, 2014

founder : Li Jun, male, graduated from London Fashion College, UK, majoring in men's clothing design.

Brand style : The design inspiration comes from the deep thinking of art, life and philosophy. Adhering to the ingenuity spirit of "clothing first", it combines high-quality fabrics with exquisite tailoring.

zero twenty-nine

JUDY HUA

Creation time : In 2014, Deconstruct and Remodel Creative Design (Shanghai) Co., Ltd

founder : Hua Juan, female, graduated from East China Normal University with a master's degree in education and EMBA from China Europe Business School.

Brand style : It combines the minimalist architectural style and abstract expressionism to create a unique style and a cool sense of aesthetic simplicity. It is known as the "cross-border queen of Chinese fashion industry".

zero thirty

KEH FORME

Creation time : In 2019, Shanghai Yishang E-commerce Co., Ltd

founder : Ge Wei WEI GE and Zhang Haoyu AOYU ZHANG, male, graduated from Parsons School of Design, New York, USA, and Nanyang Technological University, Singapore, with a master's degree.

Brand style : Focus on the lifestyle with contemporary spirit, draw inspiration from multiple art forms, and create precision fashion full of curiosity.

zero thirty-one

LOUIS SHENGTAO CHEN

Creation time In 2021, Shanghai Taomu Fashion Design Co., Ltd

founder : Chen Shengtao Louis, male, graduated from Central Saint Martin College of Art and Design, London, England.

Brand style : Luxury fashion available to the touch gives more dramatic possibilities for daily wear through unlimited color matching and unconventional fabric combination.

zero thirty-two

Lefame

Creation time In 2013, Shanghai Lafaim Fashion Co., Ltd

founder : Wang Manxiu&Su Yawei. The main creator graduated from Milan Marangoni Design Institute in Italy.

Brand style : Chinese elements and western rococo elements are combined to create romantic retro style by mixing and matching different elements, and deduce romantic fashion style with great temperament.