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In Spring, A Green, Innovative And Fashionable Engagement Will Be Held

2024/4/22 13:48:00 1

　　 Lanjing Group joined hands with 11 partners

　　 Appearing at SIUF Underwear Exhibition

　　 The spring tide is surging with everything new. On April 19-21, the 19th SIUF China International Brand Underwear Exhibition was grandly staged in Shenzhen Futian Convention and Exhibition Center, attracting global attention. As the world's leading supplier of sustainable special fibers, Lanzing Group of Austria joined hands with 11 industrial chain partners to participate in the exhibition with the theme of "green innovation empowering the future", bringing Tiansi ™ The latest application of fiber series brings a new green fashion solution to the underwear field.

　　 The total area of the Lanjing exhibition group is 420 square meters, covering high-quality yarn and fabric enterprises in the field of underwear and knitting. This is the second time that Lanjing Group has participated in the underwear exhibition in the form of satellite exhibition group. Compared with the last one, the scale has further expanded, highlighting Lanjing Group's attention to the underwear market with great potential and its firm determination to develop in this sector.

　　 PART. ONE

　　 Present scientific and technological innovation products

　　 At the exhibition site, the Orchid Exhibition Group made a wonderful appearance, presenting a series of "one-stop" sustainable fashion products from fiber, yarn to fabric, printing and dyeing, and launched Orchid ™ Modal Sun fiber, Tencel ™ The innovative fiber products, such as Lyssell LFH fiber, not only have both functionality and environmental protection, but also have made remarkable achievements in improving the environmental performance of the final products.

　　 It is worth mentioning that Lanjing ™ As a new type of fiber, Modal Sun fiber provides a solution to resist ultraviolet rays from the source, which has attracted wide attention at the exhibition. Lenzing ™ Modal Sun fiber contains special matting agent. When it is used to make UPF clothes, it can effectively absorb and scatter light, reduce the sunlight directly on the skin and reduce its intensity, provide long-term and large-area protection for the wearer, and effectively prevent sunburn, premature aging of the skin, skin cancer and other risks.

　　 In addition, the design of this booth is also unique. Lanjing Group especially emphasized its sustainable development strategy, that is, "benefiting nature". The enterprise logo "Innovative by Nature" accurately conveys the core development direction of the enterprise and the firm pursuit of the concept of green sustainability. Lanjing Group expects to spread the concept of green sustainability to the brand end of the underwear market through the image of the exhibition group and innovative products, and jointly promote the green transformation of the industry with all parties to build a better future of sustainable development.

　　 PART. TWO

　　 Convey sustainable development thinking

　　 With the increasing awareness of people's health, the demand for high-quality, healthy and environmentally friendly underwear materials is also showing a significant growth trend. In order to meet this market demand, material manufacturers are accelerating the development of new products and materials. As a fiber source enterprise and innovation leader, Lanjing Group has always focused on and led the industry to develop in a green, low-carbon, circular and sustainable direction.

Li Xin, Lanjing China Market Development Manager

　　 As Li Xin, the market development manager of Lanjing China (underwear application), shared on the theme of "green innovation empowering the future" at the "underwear new material conference and sustainable development forum" ™ Brand fiber embodies Lanjing Group's sustainable development strategy of "benefiting nature" and the development theme of "innovation and transformation" from raw materials, production process to waste recycling.

　　 Tencel ™ It is a special textile brand of Lanjing Group, covering a variety of textile fiber products used for clothing and home furnishing. Its series of products have made pioneering progress in sustainable development, functional benefits and natural comfort, bringing consumers a unique use experience. Tencel ™ The fiber raw materials selected by the brand are strictly certified and controlled, and strictly follow the wood and wood pulp policy of Lanjing Group. Tencel ™ Modal and Tencel ™ Lyocell fiber is manufactured by environment-friendly production process, which has compostable decomposition and biodegradation characteristics, and truly realizes harmonious coexistence with nature.

　　 "The newly launched Orchid ™ Modal Sun fiber is developed for the production of high-quality fabrics with sunscreen performance. It is an ideal non petroleum based fabric for outdoor and sports clothing. It not only has excellent UV protection performance, meets the growing needs of consumers, but also conforms to the vision of low-carbon sustainability. " Li Xin specially shared.

　　 Piloting sustainable fashion from the source and creating a new wind of circular economy, Lanjing Group actively stands at the forefront of the industry and frequently speaks, conveying the concept of green and low-carbon development, and actively takes the responsibility of constantly bringing new technologies and new products to the market and providing new solutions for the development of the global underwear industry.

　　 PART. THREE

　　 Through industrial link cooperation

　　 While walking alone is fast, walking together is far away. In the turbulent sea of the textile industry, facing the ever-changing technological changes and market challenges, only "win-win cooperation" is popular. Lanjing Group adheres to an open and cooperative attitude, and works hand in hand with many partners to enhance the resilience of the industrial chain supply chain.

　　 At this exhibition, Lanjing Group joined hands with Dezhou Huayuan Ecological Technology Co., Ltd., Qingdao Fanglian Fiber Technology Co., Ltd., Shenzhen Kefang Industrial Development Co., Ltd., Dezhou Shengze Textile Technology Co., Ltd., Suzhou Zhenlun Cotton Textile Co., Ltd., Jiangmen Daxing Knitting Factory Co., Ltd., Wuxi Yimian Textile Group Co., Ltd., Shaoxing Lihao Textile Co., Ltd 11 industrial chain partners, including Kashikaqi Foshan Liangbu Textile Co., Ltd. and Puyang Xinfang Technology Co., Ltd., formed a strong joint exhibition lineup of Lanjing Satellite District, demonstrating Lanjing Group's strong appeal and wide influence on the textile industry chain, and also demonstrating the linkage effect of mutual empowerment of the collaborative industry chain and its close cooperation with partners Firm determination to seek common development.

　　 Time changes, but the original intention remains unchanged. In the future, Lanjing will continue to adhere to the development concept of "benefiting nature, innovating and changing", promote sustainable development and technological innovation, work with more industry partners in the industrial chain, provide more truly sustainable textile solutions for global consumers, and contribute to the green and sustainable development of the industry.