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The COCOZONE Brand Show Landed In Guangdong Fashion Week, And The Deal Of "Show And Buy" Exceeded 30 Million

2024/9/30 18:29:00 79

Guangdong Fashion Week

On the evening of September 29, 2024 Guangdong Fashion Week - Autumn (the 34th) concluded successfully in the passionate melody of the chorus "Sing to the Motherland". COCOZONE was invited to make a grand appearance at the closing ceremony. More than 600 guests came to watch and broadcast the event on more than 10 live broadcast platforms, including CCTV, Huashu TV, YY Live, and Guangzhou Radio and Television Southern Metropolis Channel.

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At the press conference, the minimalist fashion brand COCOZONE took the 18th century Windsor Castle as the gorgeous background of this season's fashion, created a seamless sense of the times, presented a release show beyond traditional cognition for the audience, and let us feel the extraordinary fashion charm of the top 1 e-commerce women's clothing brand. In this season's series, COCOZONE interprets the handed down classics of British style retro, creates meaningful style with iconic design classic style, pursues the multiple collision of modern aesthetics and classic retro, outlines the unique visual experience different from the past, and interprets modern aesthetics with classics.

Different from other brands' launches of this Fashion Week, COCOZONE took the fashion conference as the breakthrough point, and the brand realized the innovative show mode of "show and buy", so that the live broadcast room and the show conference could be seamlessly connected. The brand manager Liu Yiyi walked into the live broadcast room at the first time after the curtain call with the media and the audience, so that fans can achieve what they see is what they get, and finally achieved a deal of more than 30 million yuan.

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  The picture shows Liu Yiyi, the manager of COCOZONE brand

It is reported that COCOZONE was born in 2021, with the mission vision of "reconstructing women's fashion brand in the new era" and "empowering contemporary women with beauty and equal rights", relying on the product research and development advantages of "global design, extreme response, professional collaboration", based on the classic fashion tradition, and incorporating the concept of avant-garde innovation, to create products with comfort, luxury and simplicity in quality, Carefully create a unique story adapted to the new generation of fashion followers of social media.

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  The first one on the right is Lu Jianbo, chairman of COCOZONE brand



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