Macao Fashion Festival: Appreciate The Release Show Of Xu Yating'S Designer Works Studying In Britain

The "Macao Fashion Festival 224" jointly organized by Macao Productivity and Technology Transfer Center and Macao Investment Promotion Bureau came to a successful conclusion. This fashion festival held a variety of fashion shows, body decoration fashion shows and a series of fashion exchanges, attracting the attention of many fashion lovers and professionals. During the event, designers from Macao and all over China showed their ingenious works, including some innovative designs that combined the local cultural elements of Macao, bringing a visual and cultural feast to the audience.

　　 Xu Yating

NEGA C. Fashion was founded in 2011. The designer Xu Yating studied in the UK. In 2012, she opened a women's clothing store in Macao. Later, she developed her own women's clothing SHOP Collection. “ The life you love, the love you live”， It has always been NEGA C.'s creative purpose. The brand takes lively women who love life and are not restricted by age as the blueprint, takes leisure life as the main concept, integrates street culture, music, art and other elements, and creates a retro style with loveliness and mischief.

　　NEGA C. Our design not only presents a unique style visually, but also pursues perfection in details. Each garment has been carefully selected with fabrics and exquisite tailoring, striving to find a perfect balance between comfort and fashion. Designer Xu Yating is convinced that clothing is the carrier of personality and emotion, so she encourages every customer to pass NEGA C. Our clothes show ourselves and enjoy life.

As the brand grows, NEGA C Began to attract the attention of the international fashion industry. In 2015, the brand made its debut in Milan Fashion Week, demonstrating its unique design style and won widespread praise. After that, NEGA C It has continuously expanded its international influence and established cooperative relationships with fashion buyers around the world, so that more people can access this dynamic and creative brand.

　　NEGA C. It also focuses on sustainable development and is committed to reducing the impact on the environment. In the process of design and production, the brand uses environmentally friendly materials and strives to optimize the supply chain to ensure that every garment is produced responsibly. Xu Yating believes that fashion should not be at the expense of the earth, so NEGA C. We are committed to creating a beautiful and sustainable fashion future.

Today, NEGA C. has become the preferred brand for many women who pursue personality and quality of life. Whether for everyday wear or special occasions, NEGA C All of our clothes can bring confidence and charm to women. The brand always believes that fashion is a kind of life attitude, and NEGA C. will continue to write their own fashion chapters with all women who love life.