"Foreigners" Partner Zhejiang Town To Sell Sweaters: Promote Quality Clothing To The World

With a mobile phone, a stabilizer and a pair of microphones, after simple communication, Isaac Shammah from Kenya and Shafiq from Pakistan started on-site "creation" outside a sweater trade factory in Honghe Town, Xiuzhou District, Zhejiang Province.

"This is the first time that foreign boys have come to shoot videos and promote for us. They are very professional. They rehearse our lines and teach us how to move in front of the camera." The head of the factory said in surprise.

As December approaches, the temperature gradually decreases, and the winter clothing business "warms up". In Honghe Town, the "famous sweater town in China", the factory is very busy, and many sweaters have crossed the sea and entered the wardrobe of overseas customers.

In the factory building, Xia Feike held a stabilizer to focus on shooting, while Tian Min explored the shop and introduced the products in fluent Chinese, "Do you know where the beautiful sweaters with good purchase price are? It's here, Hong He Zhongchuang Foreign Trade Zone."

Tian Min and Xia Feike took photos in the factory (data picture). Picture provided by Xiuzhou District Media Center

This pair of filming "Tazi" is a foreign intern who joined the "Sweater Sect" platform we media operation team in Honghe Town in September 2024.

"The two of us are graduate students majoring in journalism and communication from Donghua University. At present, we are mainly responsible for short video production and international communication." Tian Min said that he and Xia Feike have a clear division of labor. One of us is fluent in Chinese and can speak fluently. He is responsible for making introductions on camera; One is good at shooting and responsible for video production.

Why did two "foreigners" come across the sea to practice in the town?

It is understood that "Sweater Pie" is a one-stop cross-border e-commerce procurement platform for local sweaters, which adopts the mode of "cross-border e-commerce B2B direct export". Since its launch, the number of exported sweaters has exceeded 16.9 million, and the cumulative sales have exceeded 51.6 million dollars.

Under the background of "selling globally", Kenya, Pakistan and other countries are the target markets of Honghe sweaters. For Tian Min and Xia Feike, this is a professional practice opportunity.

"My mother is very supportive of my development in China, and she also likes fashion design. Therefore, I hope that through my efforts, more high-quality sweaters will be introduced to our country, so that more people can understand and like this kind of dress." Tian Min said.

During the internship, Tian Min and Xia Feike went to the factory workshop and sweater stores every day to learn about the production process, processing technology and the latest sweater styles.

In the process of communicating with factory bosses and sweater operators, they also deepened their understanding of sweater products and regional culture, accumulating rich content materials for video production.

"I don't need translation in my daily communication now." Tian Min is confident about his Chinese level. He said that although he came to China in August 2023, he has studied Chinese for more than four years

Now, with the blessing of "foreigners" interns, Honghe Sweater has gained a wave of fans on the overseas We Media platform.

"With the help of the faces of foreign colleagues, our short video creation and international communication have become more grounded and persuasive, which has boosted the popularity and international influence of sweaters," said Chen Chen, the head of new media operations of the "sweaters" platform.

(Source: China News Network Jiaxing)