Neutral Color Trends In Fashion Design

In the twenty-first Century, with the increasingly open and pluralistic ideas and ideas, all sorts of strange phenomena that were classified in the past are no longer merely fancy fantasies, but also free and open in speech and various aspects.

More possibilities and directions.

In this world full of change and acceptance, the ambiguous grey areas are becoming wider and wider. The world is no longer the concept of dichotomy of right and wrong. Instead, it is replaced by the idea that there are no specific restrictions and the application of both yin and Yang. Many studies have pointed out that the viewpoint of gender is bound to evolve from the extreme age of obvious gender differences to the coexistence of the grey and fuzzy areas between the two sexes, and then to the gradual disappearance of the gender differences in the future, that is, the so-called "Neutralization" or "no gender" era.

The origin of the neutral trend is the fashion trend. (the earliest known fashion is the neutral fashion of the fashion world, which is made in 1920 for men's clothing). The evolution is mainly due to the gradual rise of feminism and the disappearance of the concept of Channel.

"Neutral" is emerging from the fashion industry. It has gradually evolved into a major market demand through the openness of ideas and the influence of fashion trends.

Looking at the global design industry,

Construction, advertising and industrial design have been actively followed up in the marketing competition strategy under the evolution of "neutral" viewpoint.

What is "neutral"?

Speaking of sex, we can talk about nature from the source of life.

The sex of all things was endowed by nature at the very beginning. In fact, there were three kinds of sex, hermaphrodite, and few can not be classified except male and female.

Asexual species include landscapes such as sky, rock, beach, and creatures such as amoebae that can reproduce themselves.

Hermaphroditism, such as earthworms and anemones, also possesses biandroid characteristics.

In addition, there is a deep-sea fish that pforms third different sexes in the daytime and in the evening.

Many of the natural things that we touch make people feel neutral. Therefore, there is a saying that "neutrality" is the most primitive and natural.

Similarly, when people see creatures or even products, they naturally associate or judge their gender. After self judgment, the idea of "what kind of gender should have behavior, personality and even appearance" is called "gender concept".

This two valued value causes the general public to define gender in physical, psychological or cultural aspects, not only in terms of "men and women", "male and female", but also for the description of the sexes in terms of extreme opposite adjectives, such as strong and weak, strong and fragile.

In the past history, it is rather a discussion of gender and humanity rather than a discussion of the relationship between "neutrality" and humanity.

Since human beings know how to distinguish sex from others, they do not emphasize and encourage differences between men and women. Men are taught to be strong and brave, women are gentle and gentle, and even occupational status has a distinct traditional culture of gender division.

"Neutrality" has always been a repressive act in the humanities.

However, in the past two or thirty years, on the one hand, cultural research on gender has attracted increasing attention. The two aspect is the long-term contribution of the women's movement. Until now, experts began to attach importance to the importance of gender balance. With the trend of fashion, "neutral" has become more and more accepted and valued. This effect is not only external behavior, but also has great differences and changes in people's psychology and thinking.

In modern times, "neutrality" is no longer suppressed and discriminated against. The new concept of gender breaks the inevitable link between three sexes: gender, gender and gender roles. It encourages individuals to develop themselves according to their interests, abilities and environment. No matter what choices individuals make, there should be no difference between them.

Such a gender concept is more human, and more in line with the multiple needs of modern society.

Neutral in design

The ambiguous neutral view has gradually formed a kind of

And fashion, such as clothing and accessories, no longer take the physiological differences between consumers as the main concepts of design. Clothing and accessories that can be used by men and women can become a more popular market demand. Home accessories and so on are also becoming "neutral" and no longer emphasize the importance of gender in home decoration design.

Products are mainly made up of shape, color and quality. But until now, more and more trends tend to show the uniqueness and design characteristics of materials in terms of color and color, not limited to modeling.

Modeling is no longer the only focus of product performance. With the advent of new materials and production technologies, there are more combinations of products that can be applied.

Therefore, the demand for color matching and texture is getting more and more attention. With the same shape, with the different materials and colors, the overall sense of the product is different.

Many famous international clothing brands, Giorgio Amarni, Channel, CK...

And so on, or design related things, and so on, are designed to have the concept of no specific consumer sex as the season, to continuously expand their consumer market.

However, nowadays, with the consideration of the market environment, psychological, physiological and marketing interests, the major enterprises will have to develop more consumer groups to seek the survival space and interests of the products, and the "neutral strategy" without specific ethnic groups will be generated.

Take SONY VAIO TR as an example, use pearl white with silver color to create a light and pparent feeling. On the material, we choose to set the silver part on the upper and lower sides to be flat. After opening, we can see the screen display and keyboard operation surface of the white bitten flower, highlighting a clear and noble texture.

The application of color matching or material is very different from the traditional VAIO series notebook computer.

Takuma, who is responsible for the design and is also the designer of PDA CLIE handheld devices at SONY, said: "our goal is to create tools that every user can use, just like any mobile phone that people of any age and gender can easily carry around.

Suitable for office and home environment, giving people a soft and simple feeling is what we want to feel.

You don't see many black installations in your home space, do you?

The first image in my mind is a blank sheet of paper or a notebook computer.

What I see is how to design images that can make users feel happy and comfortable.

To succeed, we must first predict the feeling of consumers.

Through the design example of VAIO TR, we can know that color matching and material application are often the key factors to decide what kind of feeling the product gives consumers, and affect the gender perception attributes of products. In fact, they include shapes, colors and materials.

And other factors.