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Changshu Tianhong Clothing City Brand Adjustment Results

2010/6/1 11:13:00 50

Clothing consumption is increasingly showing individuation, grade and taste, and e-commerce is booming.

How should many fashion professional markets face these changes and how to innovate in the process of innovation?

Changshu Tianhong garment city has made a rational adjustment to the market after conducting in-depth research on the market.

From the perspective of market management, the management takes the initiative to consider for businessmen, and puts forward a series of policies of attracting investment, stabilizing business and rich businessmen, making the market operators' business cost drop sharply, expanding sales channels, and coordinating with the implementation of the strategic measures of brand upgrading in the market.

Rational adjustment of businesses optimistic about the market

In order to readjust the existing market structure, rectify the order of market operation, enrich the format and strength of business, and enhance the external image of Tianhong Garment City, Tianhong has made a series of adjustments since the beginning of this year.

They repositioned the market floors according to the market operation and the future development direction, which is more in line with the current situation of Tianhong clothing city, and also pointed out the direction for market investment, marketing and promotion of future development.

market

To be distinctive, every floor must have a bright spot, which is different from the marketing concept of the traditional greenhouse market.

In the process of hard adjustment, many merchants do not understand or cooperate with each other, but after the patience and persuasion of the market managers, the adjustment work is completed on time.

At present, 1, 2 tier, multi brand, open shop, quality and cheap, take the volume of the main; 3, 4 floor brand, quality, serialization, the regional general agent based wholesale pattern has been formed.

At present, the market entry rate of the 1~3 level of business has reached 100%. The first batch of new businesses have been launched in May 1st, and the second batch of new business owners rush to open before the end of May.

"Market adjustment is a process that must be experienced in the development of the market," said Meng Changan, manager of Tianhong garment city.

The regional location, hardware facilities and market management of Tianhong garment city have been recognized by the vast number of operators. Such a high quality market needs a large number of high-quality customers.

Quality brand

It also needs a quality image.

Tianhong Garment City, as a new professional women's clothing market, will constantly explore the experience of market management and serve the business perfectly.

According to Tianhong clothing city 1B30 operators, Tianhong has undergone tremendous changes in the past 3 months, and the overall image and grades are constantly improving. Everything is moving in a favorable direction, and he is full of confidence in the future of Tianhong.

Brand upgrading to build regional headquarters base

Cat underwear series, squirrel casual wear series, Ayilian pink women's wear series, duo ladies dress series, Bi Xi black and white sportswear series, CC&DD women's wear series, Z&Y Zhang Yang dress series, duck's down jacket series...

These are only in general.

Market

The brand clothing can be seen everywhere in Tianhong clothing city, Changshu.

Branding development is the development goal set by the market from its opening.

At present, Tianhong clothing city has gathered more than 3000 well-known brands, and this number will continue to grow with the progress of the 1 floors of the market and the 5 levels of investment on the ground floor.

"Brand is clustered, and Changshu is the window of Jiangsu garment industry." Tianhong is also the top priority for the development strategy of all major women's clothing brands.

Most of the merchants of Tianhong clothing city are regional general agents, national general agents and direct selling manufacturers. With the development of time, rainbow will attract more and more big brands, such as Shenzhen E/P, Shanghai Jiasheng famous brand, C Berg Layton and other brands.

Compared with the old market in Shanghai, Hangzhou and Changshu, the business of Tianhong is cheaper, the industry chain is more complete and the environment is better. "Tianhong has become the highland and incubator of the Jiangsu women's clothing brand."

Zhou Rong, manager of Investment Department of Tianhong Garment City, Changshu, told reporters.

At present, the women's clothing of Tianhong clothing city is gathered, which has already possessed the advantages of market brand cluster, professional market advantage and hardware facilities. But more importantly, Tianhong clothing city has a responsible and resolute market management team, and a large number of brand merchants who have experienced wind and rain, firm confidence and responsibility.

To this end, the market has responded positively and guided the implementation of effective measures such as "five points reaching the standard and three demands" to guide merchants to develop the market.

At the same time, in accordance with the management mentality of "brand, fashion and specialty", we should encourage people's confidence in the market, grasp the clear direction of policies, set an example by focusing on services and solve problems, which greatly encourages the confidence of business operators.