Low Carbon Raises A "Green" Whirlwind In Children's Market

　　 Tick tat, Mamie Marka, Jamibare and so on push the "green suit" smoothly.

After the Copenhagen conference, the concept of low carbon began to become the world consensus. Low carbon environmental protection has also become the mainstream trend of children's clothing market. This year, the children's clothing industry in Quanzhou has made great improvements in designing environmental protection, and has launched a series of environmentally friendly children's clothing with the concept of natural fiber fabrics and environmental life.

With the continuous strengthening of health and environmental awareness in the whole society, a trend of low carbon consumption is rising quietly. Zhuang Baozhong, purchasing manager of Fujian Bao de group, introduced the group's "ten brands of children's clothing in China" (MOMOCO), which began to focus on low-carbon environment-friendly materials from the purchase of fabrics such as Mamie Marka. He said: "low carbon has attracted more and more attention from the general public, and children's clothing industry is also following the new trend of low carbon, of which organic cotton has become a new bright spot."

Whose product Low carbon, who will dominate the market. From the Shishi children's wear industry association, we learned that in order to seize the "big cake" in the domestic market, Shishi children's clothing enterprises concentrate their efforts on low carbon March. There has been a great improvement in the design and environmental protection of children's wear. Many YISHION's natural fibers and health care fabrics are children's clothing materials. Many new products have been launched and are welcomed by the market.

Reporters learned that Jamibare held in Beijing before the China International Clothing Fair also set off children's clothing "low carbon wind." At the exhibition, the brand is creatively integrated into the most creative parts of children's intelligence, animation and fashion through magic games, and adopts a healthy, environmentally friendly quality innovative fabric to set off a "green" whirlwind.

People in the industry say that when the new competitive elements such as green and environmental protection sweeps across the globe, children's clothing in Quanzhou. enterprise We should actively develop low carbon children's clothing and strive for a foothold in the new round of competition. DADIDA, who is the ten largest brand of children's clothing in China, focuses on environmental protection this year. In every child's clothing, there will be a small story that children like and enlighten education, the concept of "story telling children's clothing", and advocate healthy and environmentally friendly way of life.

Zhao Jianhe, chairman of Green group, said that "story telling children's clothing" changed the traditional connotation of health and fashion. Health is not only environmental protection, but also the healthy growth of children's inner world. Fashion is not only the fashion of fashion, but also the popular culture.

At present, most consumers generally establish the concept of environmental protection that should use less carbon dioxide emissions. The industry pointed out that some British retail businesses require carbon labeling on their products, that is, how much carbon they contain, and consumers can choose voluntarily according to their logo. "It will be possible for China," he said. Exit The product brings another trade barrier and puts pressure on Chinese enterprises to reduce emissions. "

Green, the brand planning manager of Fujian's Green group, said that environmental protection and low carbon as an enterprise, as much as possible, with environmental protection and natural fabrics, and continuously strengthen the internal thrift and low carbon process control, while environmental awareness of low-carbon awareness should be picked up from the doll. He said: "as children's clothing enterprises, and children's healthy growth closely linked to the natural advantages, many enterprises in the terminal activities to contribute to environmental protection and low-carbon publicity and promotion."

Quanzhou Association of children's clothing industry association responsible person said that the association will guide enterprises in accordance with the low carbon dress proposition, in the raw materials, fabrics, design and processing aspects of energy saving and healthy clothing, in every link to guide enterprises to reduce carbon emissions to enhance competitiveness, and at the same time, the entire production area embarked on a low-carbon economy transformation path.