Entrepreneurial Opportunities Hidden In White-Collar Market

Under the premise that big market has been monopolized by big enterprises, white-collar entrepreneurs should go to market segments, and special products can impress consumers.

Industries with low thresholds generally have such characteristics: large market capacity, serious homogenization, fierce competition, higher operating costs than expected, and thin profit margins.

This kind of project is usually a hot business of starting a business, and the market prospect is very good.

However, this situation is precisely in the period of social and economic pformation, and the market norm and enterprise scale have not reached a certain level, and economies of scale have not been fully demonstrated.

In the long run, there will be large enterprises in these markets. The main market will be divided up by several large enterprises, and some small and medium-sized enterprises will be able to survive by providing distinctive products and services.

Therefore, we should pay attention to the following problems in the process of Entrepreneurship:

First, highlight the characteristics of products and services.

Under the condition of serious homogenization, it is difficult to guarantee the stickiness of customers.

The two is to lock in a niche market.

Because of the large market capacity, the share of start-ups in the market is very low, but customers have a lot of choices. It is very difficult for enterprises to provide customers with satisfactory services in the face of large numbers of customers.

Therefore, it is best to provide products and services to specific customer groups in order to make these customers more intimate services than other enterprises.

The three is to pay attention to cost control.

Because of the serious homogenization and fierce competition, the market cost is very high. If there is no better cost control, entrepreneurial enterprises will easily end up because of the broken chain of funds, such as the consumption of cash in the inventory of products, the cost of flowers and fruits preservation and damage.

The four is to ensure product quality and service quality.

Five, we must avoid greedy and aggressive.

When entrepreneurs enter such a market, it is easy to get greedy and aggressive because of their initial success. As a result, problems such as product service quality, cost and so on result in the failure or failure of enterprises.