What Is The Difference Between Service Marks And Brand Names?
1, the concept is different.
Service mark
Also known as service signs or service marks, it is a special sign used by operators of various service industries to distinguish their services from the services provided by others.
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It refers to the names of individual business owners for their business factories and stores.
It is an important part of the enterprise name, some of which are often referred to as the abbreviation of the enterprise name.
2, constituent elements
difference
。
Generally speaking, the name of an enterprise is made up of the characteristics of the industry or its operation and its organizational form.
Service trademarks can only be composed of significant characteristics of services provided by operators.
3, different functions.
The name of an enterprise can identify the operation of different businesses, including services and commodities.
An enterprise can have multiple service or commodity trademarks, but the enterprise name is usually only one.
4, the applicable legal procedures are different.
As long as it does not violate the terms prohibited by the trademark law, it does not infringe upon the exclusive rights of others, and it can be used without registration.
The name of an enterprise must be approved, registered and registered by the competent competent authority designated by the state before it can be used.
5, the scope of exclusive rights is different.
Once the service marks have been approved and registered, they shall enjoy exclusive rights in the whole country.
The name of the enterprise has exclusive right only in the prescribed area.
6, different forms of expression.
The expression of service marks is text, graphics and their combinations.
The name of an enterprise can only be expressed in words.
7, the applicable law is different.
The legal norms of enterprise names are mainly the regulations on the registration of enterprise names, while the service trademarks are regulated by the trademark law and the anti unfair competition law.
8, service marks may be pferred or permitted to be used by others, but the names of enterprises are not acceptable.
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