Chen Dapeng Talks About Industry Situation And Association Work

Tune 2010: sustained sound development

In 2010, as a whole, China's garment industry is in the recovery period of the post crisis era and the starting period of its structural pformation.

It can be said that the progress of the industry has been intertwined with various new and old constraints in this year.

From the point of view of industry data, the industry indicators in the first three quarters have been rebounded substantially on the basis of the lower base in 2009, but at the same time, inadequate construction, rising costs, market volatility and rising prices have become a prominent problem restricting the development of the industry.

This year, 1~9 month, China

In terms of domestic sales, according to the National Bureau of statistics, in the first three quarters of 2010, the retail sales of clothing commodities above the limit amount to 400 billion yuan, up 24% from the same period last year, an increase of 7.1 percentage points over the same period in 2009.

According to the statistics of China Business Information Center, sales volume and sales volume of large retail business clothing category increased by 23.05% and 10.30% respectively in 1~8 months.

On the export side, according to customs statistics, in 2010 1~9 months, China completed the export of clothing and accessories 93 billion 488 million US dollars and 21 billion 956 million pieces, representing an increase of 19.03% and 14.22% compared with the same period last year, and the volume of exports basically recovered to the level before 2009, while the export volume increased considerably.

Judging from the operation of enterprises, the main business revenue and profit growth of the garment industry increased by 9.62 and 23.6 percentage points respectively over the same period last year.

From these data, our industry has achieved sustained and sound development, and competitiveness and sustainable development capabilities have been further enhanced.

Face the reality: the constraints are equally prominent.

But at the same time, we also objectively see that the factors restricting the development of the industry are also very prominent: firstly, the difficulty of recruiting workers causes the whole industry to fall into the overall operating rate.

According to the China Clothing Association survey, in 2010, due to the lack of labor in the garment industry, the overall operating rate of the coastal areas reached only 70%. Many large enterprises also reduced the rate of operation to 80% due to labor shortage and labor costs rising, while increasing the proportion of outsourcing processing. SMEs with around 50% operating rate were everywhere.

Because of the increasing demand for processing of "outsourcing", some enterprises can not adapt to the order of fast, small and precise. Some reputable enterprises also appear the phenomenon of untrustworthiness such as "sitting up prices".

Secondly, in 2010, rising cost has become an important constraint factor in the development of China's garment industry.

This includes the irrational rise in cotton prices, which has led to almost all of the fast rising prices of clothing materials. The rise in wage and welfare costs, coupled with the decline in the number and quality of labor, has greatly increased labor costs; several adjusted fiscal policies have raised the cost of industrial credit.

Third, although the international environment has changed since 2009, the impact of the financial crisis has not been eliminated. The substantial rebound in the international market is still uncertain. The economic and market demand of the developed economies has maintained a low growth rate. Exchange rate issues and trade protectionism are all problems that the industry must face.

The domestic demand market is gradually out of the doldrums, especially the rapid development of the two or three line city market. It has become the main force and strong growth point to stimulate domestic demand growth, but consumer expectations for inflation are strong.

In the face of rigid rising costs, some enterprises will be eliminated.

On the other hand, international brands accelerated to the Chinese market and extended to the two or three line market.

Competition in the domestic market will become fiercer and more uncertain, and market volatility will also emerge.

Industry hotspots: clear signs of upgrading

Faced with the improvement of the industry situation, but the new negative factors are frequent. Starting from the pformation of enterprises, the overall pformation and upgrading of the whole industry has been carried out in an all-round way.

Regional layout adjustment has become a hot spot.

In 2010, an industrial base area in the Midwest ushered in a large number of active Eastern investigation enterprises.

The situation of the garment industry in the eastern region is changing quietly, and the gradient pfer has been heating up in the enterprises that reformed the industrial chain.

In addition, the optimistic expectation of the employment and consumption of the central and western regions in the future and the market layout of the brand in the inland provinces will directly promote industrial pfer, and the trend of order shifting will drive the development of industries in the central and western regions.

The brand is advancing further.

Improving the brand contribution rate has become the core work and common concept of enterprises to resolve unfavorable factors and effectively open up the domestic market. Improving the added value of products has become a compulsory course for enterprises.

Pattern innovation is emerging one after another.

Enterprise model innovation, brand model innovation, and the following channel innovation, product innovation, cultural innovation and so on are emerging in the industry.

Innovation not only subdivides the industry, subdivides the market, but also opens up the breadth and dimension of the market, and adds vitality to the industry.

Scientific and technological progress is advancing vigorously.

The scientific and technological progress in garment industry has been deepened, extending from the hardware of equipment to the integration of two technologies.

At present, the fashion manufacturing mode is facing a comprehensive change. The leading production concepts such as flexible manufacturing and mass customization have entered the industry line of vision.

Manufacturing process reengineering and process management informatization have been gradually implemented in traditional large enterprises.

Resources integration, capital operation and international cooperation are all important points.

With the deepening of market competition and brand competition, brand enterprise's industrial chain integration ability and industrial resource allocation ability have become one of the core elements that determine brand competitiveness.

At the same time, the competition in the future will also be the competition of capital strength of enterprises. "Queuing up and listing" has become an industry spectacle in 2010.

International trade cooperation and enterprise cooperation have become more and more common. From production cooperation, product cooperation, design cooperation, marketing cooperation to brand cooperation and capital cooperation, more and more international garment enterprises will come into being.

Improving service system: opening for "12th Five-Year"

2011 is the opening year of the Twelfth Five Year Plan of our country. The Specialized Committee of the association will serve the purpose, improve the service system, and actively carry out the following work.

We should further cultivate and create a good brand ecological environment, promote brand building, and enable enterprises to digest various objective reduction factors through brand and technological progress so as to increase the added value of products.

Through the joint participation of government, industry associations, enterprises, scientific research institutions, technology pfer institutions and financial institutions, an industry integrated innovation system with enterprise as the theme, market orientation and industry, University and research integration is formed.

Focusing on professional managers, we should accelerate the professionalization and internationalization of enterprises' production, management and management talents, and train a team of enterprise management talents with international vision, pioneering spirit, innovation ability and industry responsibility.

In the work of industrial pfer, industrial chain resources integration, merger and reorganization, capital operation, etc., Specialized Committee will give full play to its liaison advantages, coordination advantages and resource advantages, so as to do well in information communication and platform building for member units.

We should strengthen international exchanges and cooperation in the industry, organize targeted member organizations to participate in international exchanges, and encourage and guide brands to go out and speed up the pace of internationalization of the industry.