A Day For Fashion Buyers

"Meeting meeting"

9:00-9:30am

From nine to half past nine every morning is the time for regular meetings.

We call it "meeting meeting". The arrangement of meetings is basically fixed.

Every week we will discuss the task list, including the number of styles and quantities to be developed this week, and the daily schedule.

9:30-10:30am

The logistics staff gathered the sales and inventory data of the previous week, and analyzed the sales patterns from the data.

Then, we will discuss and formulate a plan for catching up with the best sellers, as well as a promotion or discount plan for slow-moving sales, and analyze the reasons for selling well and unsalable by the buyers who are responsible for specific styles.

After the plan is completed, we will send the plan to the supplier.

At the same time, we need to communicate with fabric suppliers and related companies to convey information to them.

"It seems to be a little too conservative to enlarge 10% on the basis of the total volume this year, because the number of registered users has increased by 3 times, and the volume of goods should also increase by 3 times."

Designer's world

10:30-12:00am

We have high requirements for brands.

Designers or external designers are required to be original. New styles and new products developed must conform to our brand appeal - street fashion.

We will communicate with more than 20 design companies at the same time, or go to their companies, or give them some design frameworks.

Because each company has different design styles, we use product lines to accommodate different products.

We will liberate the design platform, understand every designer's interest and good points, and listen to their design ideas.

We will hand in samples and new development information to designers, and designers will make necessary modifications in style and style to make these products conform to the product style of the company.

After we get the samples, we will redesign these designs and make specific arrangements with different themes and time periods.

A changing trend

11:15-12:00am

We calculate according to the latest data, for example, what products will be launched in 6 and July this year, we will examine which products sell well in the same period last year.

Of course, it can not be completely based on the past because popular elements are constantly changing.

Last year, the dress became popular. Lace was probably popular this year.

We will pay attention to the popularity of magazines, exhibitions and networks, so as to grasp the trend of the season.

Browse several popular websites abroad to download several new pictures.

For fashion lovers, micro-blog is definitely a good thing.

Every picture posted on micro-blog is like a simple market research. Which clothes get the most comments and the number of times they are forwarded are all clear at a glance.

As a buyer, we must have a keen sense of smell in fashion.

Moreover, not only perceptual thinking, but also more logical.

As a link between design and sale, buyers' perceptual aesthetics and businessmen's logic run through.

Popular fashion in the streets

12:00am-1:00pm

As a popular fashion brand, street fashion is actually our best research object.

So the girls in the elevator are our first observers.

"I like Zara pants very much, the version is very good, like I am so short, can buy their children's clothes, cheap and beautiful."

Another girl said, "I like Prada, and I find a brand that is very similar to its design style."

As a fast fashion brand, our main force is the public. Therefore, we will pay attention to what everyone wears, and we will learn more and more about popular preferences.

In the future, our goal is to guide consumption, from knowing what they wear to what they are wearing.

Big international backing

1:00-3:00pm

Heated discussion is also an essential part of every day.

Which styles deviate from the aesthetic style of our mainstream consumer group, which items to be chased are properly arranged, and we should carefully inquire about the progress of products ready for shipment, the delivery date, quantity, progress and specific details of the order.

Our suppliers are "corner" in the market.

Before we place the order, they will tell us that the European Grand card has already placed the order with them. What is their main bid this year?

With the reference of the international brand, our design will not be out of touch with the current season at least.

This is an incomparable advantage of some small brands.

Hurry up.

3:00-4:50pm

Negotiations with factory leaders are also important.

If the other party wishes to postpone the delivery date, I will hardly give in because the goods will be affected.

"Help us get out of the goods. We must not be later than the contract date."

Summary report

4:50-5:30pm

After a day's work, there will be a daily summary of work, each department should report on the completion of their work.

We also have a regular weekly meeting to summarize the work this week.