The US Consumer Market Is Resurgent In The &Nbsp; What About Chinese Enterprises?

The US consumer market is slowly recovering with the recovery of the US economy.

In the long run, the 2010~2020 consumer market will undergo a great change in the survival of the fittest.

There are winners and losers in this situation.

Winners should not only have the strategy of strained excellence, but also be the best player to win.

Those Chinese export enterprises, which are closely related to the US consumer market, are also faced with the severe challenge of adapting to the trend and grasping the challenges of change. Are you ready? This is the concluding remark of "the new wealth" that was published in the new US wealth market in the resurgence of recovery.

This should be a warning for China's textile and garment exporters in the United States this year and for some time to come.

China Textile Trade Promotion Commission should make great contributions in helping Chinese enterprises to adapt to the trend and grasp changes in the US.

Director of the six exhibition of China Textile Fair

To adapt to the changes and demands of the US textile and apparel market in the post financial crisis era, we aim to internationalize professionalism.

The China Textile and apparel exhibition has been successfully held in the United States for the eleven time. It has helped a large number of industry leading enterprises successfully establish a sales network in the United States and enter the mainstream sales market in the United States. Relying on the American exhibition platform, many small and medium-sized enterprises have stable customer relations and orders, and have embarked on a healthy development track in the US business development.

However, after the financial crisis, great changes have taken place in the textile and clothing consumer market and marketing channels in the United States. The adjustment of small and medium-sized buyers and marketing channels is especially strong. In addition, in recent years, Sino US and Sino European Economic and trade relations have been constantly rubbing. European and American countries have positioned China as a reliable and important global supplier. But in order to avoid trade risks, Vietnam, Indonesia and India are also included in the purchasing areas.

American buyers are in urgent need of a global one-stop procurement platform which includes more sourcing resources.

Last year, the New York exhibition was pformed for the first time.

China Textile Trade Promotion Association and Frankfurt Exhibition (USA) have been working together in New York to create three international professional trade exhibitions for clothing, fabrics and home textiles respectively, namely, New York international garment purchasing Exhibition (APP), the American Apparel Exhibition (TEXWORLD), and New York international home textile exhibition (HTSE).

The original China Textile and clothing trade exhibition continues to be retained. Exhibitors attending the China Textile and clothing trade exhibition are divided into three Chinese exhibition groups, which are "embedded" to three professional exhibitions.

The internationalization and specialization pformation of New York exhibition is a wise choice to meet the needs of the market.

After the pformation, the New York exhibition meets the needs of the market and industry, and promotes the effective convergence of the upstream and downstream industries chain. It has become an intensive and efficient procurement platform welcomed by American buyers.

{page_break}

According to Zhang Tao, the New York exhibition was held successfully last year, with China's textile enterprises as the leader, and a total of more than 450 exhibitors from 16 countries and regions, with a high degree of internationalization.

The audience based on the big New York business circle reached the equilibrium proportions at 1:10.

However, there are still shortcomings in the New York exhibition after the pformation. This is the imbalance of exhibitors' structure, which is reflected in strong fabric, weak clothing and home textiles.

This is related to the launching of two new exhibitions, the New York international fashion merchandising Exhibition (APP) and the New York international home textile exhibition (HTSE) at the fashion show and home textile exhibition.

But it is also related to the awareness of exhibitors, the characteristics of some new trade changes in the US market and the business opportunities contained in them. Some clothing and home textiles have not yet been realized.

This year's New York exhibition will be right.

Zhang Tao analysis, the first 10 years of the new century, is the 10 year of the rapid development of China's textile industry.

The next 10 years will enter a period of change in the industry. There is no big breakthrough in China's export share growth.

Whether the share can be saved depends on the optimization of export products and the optimization of enterprise management.

There may be two camps in China's export groups. Large and super large enterprises rely on the scale effect of mass production to maintain development space.

In addition, small and medium-sized enterprises with more personalization, design elements, process elements and marketing elements will win the development space by their unique characteristics.

Zhang Tao is more hopeful about the development of these enterprises and thinks that these enterprises will be the important objects of New York exhibition's future service.

Moreover, he believes that the New York exhibition after pformation has the conditions to help these enterprises find a breakthrough in improving product innovation ability and fashion.

Because the New York exhibition after the pformation will give full play to the industry background of China Textile Promotion Council and the advantage of Frankfurt exhibition company's global exhibition resources background. The Frankfurt Exhibition (USA) will cooperate vigorously with the introduction of fashion designers and international buyers of home textiles, so as to improve the fashion, added value and comprehensive ability of the exhibitors in the US market.

In addition, a professional fashion trend publishing agency will be introduced to allow exhibitors to have access to the high-end international fabric fashion trend, so that Chinese enterprises can catch up with the fashion express quickly by participating in the New York exhibition.

The industry is changing and the market is changing. The idea of exhibition in New York will also change.

How to improve the connotation of the exhibition and better serve the new state of China's export-oriented enterprises, make good use of the advantages of New York fashion center, and make forward-looking guidance to enterprises that are in pition or will be pformed into bargaining power in the future, will be the direction for the organizers of the exhibition in the future.