Anta'S Interim Net Profit Increased By 22% To 1 Billion 96 Million

2011/8/10 15:02:00 53

Anta

In the first half of 2011, Anta's sales volume reached 4 billion 451 million yuan, an increase of 28.9% over the first half of this year. Net profit was 1 billion 96 million yuan, an increase of 22.5% over the first half of this year.

The company's growth rate is better than that of another local sporting goods company.

Lining

。

Lining had predicted that the overall sales revenue in the first half of this year dropped by 5% over the same period last year.

Insiders say that if Anta can maintain a 28.9% revenue growth in the second half of the year, the annual sales are expected to surpass Lining.

Ding Shizhong, chairman of Anta's board of directors, believes that excellence

brand

Operation and the resulting market recognition are the main drivers of Anta's performance.

Anta also said that thanks to the rapid development of the national economy, the demand for sports products has been expanding. Anta has achieved excellent results, and has inspired the confidence of the national sports brand. It also shows a new round of rapid growth in the sports industry.

However, insiders pointed out that at present, there are many problems in the domestic sports industry, such as slower demand growth, excessive brand competition and so on. Many brands are also facing serious pressure on inventory, and with the increase of raw materials and labor prices, it is difficult to achieve rapid growth in revenues and profits in the short term.

In the first half of this year, the gross profit margin of Anta edged down by 0.9 percentage points to 42.8%, and the number of Anta brand stores increased by 295 to 7844.