Lack Of Brand And After-Sales Service Home Textile Market To Enhance Service Competitiveness

along with market Rization of competition, home textiles industry The service consciousness is also constantly improving. Nowadays, providing quality service has become the prevailing business in the home textile industry.

With the rapid development of Beijing's economy and urbanization, the service industry has gradually become a mainstream industry. Beijing Consumers purchase home textiles items no longer stay in simple product deals. They hope to get more additional services. Daphne Beijing general distributor Zhou manager told the author: "in the 3 years of entering the home textile industry, I have been a shopping guide, in fact, is a service personnel. I personally experienced and felt that the service was becoming more and more specialized and personalized, and the demand for products became more diversified. No longer like before, there is no need for any technical service or after-sale service, but simply selling goods to consumers, even if the spanaction is completed. According to the author's investigation, nearly half of the home textile brand operators in Beijing set up after-sales service departments, and these after-sale departments undertake a series of services after the sale of home textile products to consumers, including product introduction, door-to-door, design, presentation, matching, door-to-door service and graphic effect display.

Brand building should enhance the added value of the product, and the important channel to increase the added value is to enhance the service. After many years of development, the home textile industry has spanformed from the single home textile exhibition hall and simple buying habits to the current real sample display and experiential buying habits. Merchants are trying every means to improve the sales service level. The purpose is to enhance the brand reputation and increase the added value of the brand, so that the brand will have strong vitality and competitiveness in the market.

It is true that today's consumers purchase products gradually become rational, and the quality problems of products will exist more or less for every home textile brand. But consumers buy brand home textiles at high price, in fact, they are the recognition of the quality and service of the brand, and the two are indispensable. The lack of brand quality will lose brand reputation, and the lack of high-quality after-sales service will not be able to mention the high added value of the brand.