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How To Improve The Overall Level Of Exhibition Knowledge And Marketing

2011/10/11 8:35:00 45

Improving The Overall Level Of Exhibition Knowledge Marketing

At present, the exhibition knowledge is booming in China, but the overall exhibition knowledge is still in the primary stage.

stage

Therefore, it is necessary to learn from the exhibition knowledge and experience of developed countries to improve the overall level of knowledge marketing in Chinese exhibitions.

It is gratifying to note that the concept of "exhibition knowledge marketing is only an enterprise" is changing.

At present, domestic government departments and Exhibition circles have reached a consensus that exhibition knowledge should also be operated and promoted as a product.

It is obvious that if a city strengthens its ties with ICCA (International Congress and conference Association) and other exhibition and exhibition organizations, it will be able to win more exhibitions and exhibitions.

A comprehensive survey of the development of world MICE industry

History

Germany, the United States, France, Singapore and other developed economies have been actively supporting the knowledge of international professional exhibitions. Some countries themselves have global knowledge of exhibitions. The recognition and support of relevant authoritative organizations is crucial, especially for global exhibitions such as World Expo.

Success of many exhibitions and knowledge-based countries

Both practice

It has been proved that the smooth exhibition knowledge industry management system is the basic condition for the healthy development of the MICE industry and the overall promotion.

Exhibition knowledge in developed countries in Europe and the United States, the government does not directly participate in the exhibition or exhibition of knowledge management, but to provide necessary support for the development of the exhibition industry. In addition to providing preferential policies for exhibition knowledge, investing in venues (independently operated by companies), and assisting enterprises to participate in exhibitions, it also assists and promotes the exhibition promotion of exhibition companies or exhibitions.

In foreign countries, especially in global exhibitions or world fairs, the exhibition department and tourism industry can cooperate sincerely, while the domestic exhibition industry (Industry Association / exhibition company) has done very little in this respect.

In the coming period, the domestic exhibition and tourism circles may wish to make bold attempts to promote the exhibition knowledge in the joint promotion, because there are many commonalities in exhibition knowledge, exhibition activities and tourism activities, which determines that the exhibition department can cooperate with the tourism department when promoting the overall promotion of the destination.

Even if the exhibition knowledge is to promote marketing activities, the conference and exhibition should be combined with the tourist attractions and tourist reception facilities around the city.