A Number Of Quanzhou Textile And Garment Industry Personages On Industry Development
Recently, Zhou Shaoxiong, Wang Guozhen, Lin Hongnan and many other Quanzhou textiles.
clothing
The industry has discussed the development trend of the industry and the way of industrial upgrading.
The elite of the industry believe that the current competition of enterprises is industrial chain competition and systematic competition. We must establish system integration engineering and accelerate industrial upgrading.
Point of view
Business has changed.
Zhou Shaoxiong, chairman of Fujian seven wolf Industrial Co., Ltd., said that Quanzhou's textile and garment industry started from manufacturing to brand management and customer management, and its products continued to develop from low end to high end, which led to the expansion of enterprises from market expansion.
These two years are facing new market conditions. Commercial real estate is very active, and rents are multiplying. If the efficiency of single stores can not be improved, it will be difficult for them to survive.
Depending on brand awareness, ask some spokesmen to open more stores and do well.
Now the store is not ready to open, and customers are not entirely considering the popularity.
He believes that brands can be divided into several types, thick selling brands,
quality
Brand and cultural brand.
In recent years, Quanzhou sports brand has developed rapidly, and there are also many listed companies. For example, Anta beat Lining to become the elite of sports brand, but enterprises are also over competitive, and now they are entering the adjustment stage.
The brand of Quanzhou was originally developed by extensive operation, opened by street shops and into department stores, but now the business mode has changed quietly. Large shopping centers are importing strategic partners, not all brands can go in, and they do not necessarily make money in it.
Viewpoint two
Participating in competition in a systematic way
Zhou Shaoxiong said that this year and 2008, there were many differences in the financial crisis, but there were similarities, too.
Small and medium-sized enterprises used to rely on quick response to win market opportunities. In recent years, the market has changed greatly, so that small and medium-sized enterprises' plans can not be completely arranged.
"Now the competition of enterprises is systematic competition, which is the competition of system integration engineering, and several systems should be coordinated to advance."
Zhou Shaoxiong said that the competition in the past depends on the competition of products. Two, by brand advertising competition, dare to advertise and do marketing, as long as there is a strong point, it can fight the world and grab a piece of cake.
But now, it must be promoted by the collective.
innovate
Entrepreneurship is the driving force.
"Of course, the role of entrepreneurs and bosses is very important, but whether enterprises can develop depends on whether the organizational system and talents match."
Zhou Shaoxiong said.
Zhou Shaoxiong pointed out that at present, the domestic and international economic situation faced by enterprises is more and more complicated. The globalized economy has arrived. When many international brands enter China, they compete in the supply chain, and there are many problems in China's macroeconomic regulation and control, inflation, circulation elements, production factors and artificial factors. Therefore, enterprises need to rely on innovation to speed up industrial upgrading to cope with the complex and changeable situation and competition at home and abroad.
Viewpoint three
Pollution from bleaching and dyeing industry can be harnessing.
Wang Guozhen, Quanzhou Haitian Light Textile Co. Ltd., proposed that Quanzhou should pay special attention to the integrity of the textile and garment industry chain.
She said that the textile and garment industry in Quanzhou has done a good job, especially in the past five or six years.
But in order to achieve sustainable development, we should attach importance to the integrity and matching of the whole industry, especially the bleaching and dyeing.
She pointed out that the bleaching and dyeing industry belongs to the capital and technology intensive industries. If the industry is pferred to the outside world, the whole upper and lower reaches and even the entire industrial chain may be pferred outwards.
Because the level of bleaching and dyeing represents the whole fabric level, while the fabric level represents the clothing level, weaving and clothing entry threshold is relatively low, and the dyeing and finishing threshold is relatively high.
She said that at present, the bleaching and dyeing level in Quanzhou still lags behind Guangdong, Jiangsu and Zhejiang, causing many local clothing brand orders to flow to Guangdong, Jiangsu and Zhejiang.
Wang Guozhen believes that Quanzhou textile and garment brands have to maintain this good momentum, and protect the integrity of the industrial chain is of great significance.
She added that although the bleaching and dyeing industry is polluted, it can be controlled through technological progress and technological treatment.
Viewpoint four
Sell system solutions
When it comes to the pformation and upgrading of enterprises, Lin Hongnan is deeply touched by Fu Cheng (China) equipment Co., Ltd.
After three stages of pformation and upgrading, Fu Cheng realized the pformation from selling equipment to providing overall services for enterprises.
Fu Cheng company was founded in 1989, mainly for Quanzhou textile and garment enterprises to provide equipment, at that time, more than 90% of Quanzhou textile enterprises equipment are provided by them, this is the first stage.
In the second stage, Fu Cheng began to provide the enterprise with overall solutions for production, including plant design, plant planning, process planning, process configuration and technical training.
Since 2009, Fu Cheng has been working with Oracle Corp to produce products for enterprises.
Design
The whole service provided by the consumer channel and customer relationship realized the pformation from traditional traders to service providers, and improved the core competitiveness and profitability of enterprises.
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