Casual Shoe Enterprises Collectively Scrape "Outdoor Wind" Into Domestic Market

It is reported that the current situation of domestic outdoor sports market and sports shoes ten years ago.

In the past ten years, the domestic market has witnessed the rapid development of the brand of Quanzhou sports shoes. Now, Quanzhou sports shoes such as Anta, PEAK, XTEP, 361 degree, Hongxing Erke occupy the majority of the domestic sports shoes market, and even are forming the trend of surpassing the trend of Lining.

This is strikingly similar.

In the future, the market space of China's outdoor sports shoes is huge, and the brand from Quanzhou will also form a powerful leading force.

It is understood that at present, there are quite a few companies like Longde group, which sell from abroad to domestic sales. Fujian Hua Fei leather products Co., Ltd., which has over 30 years of experience in producing sports gloves, has been sold to developed countries such as Europe and the United States for a long time, and has also announced a high-profile entry into the domestic market this year.

In order to open up the domestic market, the company has registered a brand "snail".

Zhang Xinmin, chairman of Hua Fei company, introduced to the Morning Post reporter that the snail brand will extend its outdoor sports shoes, sports bags and other outdoor equipment with sports gloves as its fist products.

He believes that with the improvement of people's living standards, more and more people's sports life will go to the outdoors. Most outdoor consumers are not necessarily professional, but the important thing is to love nature.

Casual footwear enterprises gather "outdoor wind"

Put fashion elements into outdoor shoes, go shopping and climb mountains.

In addition to foreign trade, there are many enterprises from the original sports shoes, fashion shoes or shoe materials and other industries to the outdoor field.

Among them, Mu Lin Sen, famous for producing casual leather shoes, is especially concerned.

In recent years, the famous brands of Shishi local pformation are wooden, Sen, king, rush, bulls, Fuxin, Suo Li and so on.

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The cost of a single family can reach up to 100 million yuan.

In last year alone, he invested 50 million yuan in outdoor sports to start the market, invested 100 million yuan to expand the market, and plans to build 200 terminal outlets.

And another famous local shoe business, Kim Mai Wang, has announced this year to step up investment in the outdoor footwear market.

"This year will be the key year for launching the brand project. The competition of outdoor leisure shoes will become more and more intense. The comprehensive channel layout and terminal development will promote the overall upgrading of casual shoes."

Wu Huiyang, manager of Jin Mai Wang shoe group, told the media.

People in charge of the market analysis of MLC Shoes Co., Ltd., in the imagination of people, "casual shoes are casual shoes, outdoor shoes are outdoor shoes", but the outdoor sports shoes that integrate the elements of casual shoes seem to tell people that everything is innovating, including all kinds of established impression of outdoor casual shoes.

"Outdoor sports are developing from a professional sport to a popular fashion lifestyle. Accordingly, outdoor sporting goods are no longer limited to professional use, but are more accepted by consumers of different ages, classes and occupations, especially in many cities where the white collar and high-income people have joined, which has led to the rapid development of outdoor sports brands."

The person in charge said.

Ding Shuibo, President of Quanzhou footwear industry association, said in a recent interview with relevant media that when the 2010 high-profile footwear industry announced its opening to the outdoor sports market, the "outdoor" dispute of Shishi shoemaking company has officially blown the horn. At present, many brands under the jurisdiction of Quanzhou have been added to this lively "arena competition".

He believes that this phenomenon reflects Quanzhou shoe enterprises can be keen to find market demand, should be born sometimes.

The pformation of these shoe enterprises will bring some guidance to the future pformation and development of Quanzhou footwear industry.

According to industry experts, since the outdoor industry was established in 2000, outdoor products have been growing at an average annual rate of 48.9%, even exceeding the IT industry in the same period.

Relevant forecasts show that China's "big outdoor" market is on the rise. The outdoor sports equipment market will grow at a rate of 50% per year, and the market will exceed 10 billion yuan.

According to industry experts, outdoor footwear accounts for about 30% of the outdoor products market. Currently, domestic outdoor shoes are generally classified into mountaineering shoes, hiking shoes, beach shoes, tracing shoes and so on, while there are more foreign categories, including golf shoes, sailing shoes, field boots, field engineering shoes and fashionable outdoor shoes.

Many people think that a single shoe product is not enough to form a sales scale, so they either come to clothing, shoes, backpacks, equipment, or sell products.

However, some people hold opposing views.

"The US outdoor brand CAT sells a single shoe product for us $more than 400 million annually, and outdoor brands such as Merrell and Timberland are also dominated by shoe products. Annual sales are over hundreds of millions of dollars. Crocs and Deckers are also shoes companies, and sales in Crocs are US $700 million, while Deckers sales are US $1 billion 300 million."

The source said, "the number of categories is not the key to sales, and sales depend on the popularity of the product."