WAL-MART Closes New York Fashion Apparel Purchasing Office
Beijing time on October 26th evening news, Wal-Mart Store Inc chain supermarket operator announced on Wednesday that the company has closed the market garment procurement office in New York and integrated the business into the headquarters of Benton Ville, Arkansas.
The report points out that this is part of WAL-MART's adjustment strategy after trying to provide customers with more fashionable clothing products.
As the largest retailer in the world, WAL-MART entered Broadway in 2009 and set up procurement offices in the Manhattan fashion commodity center area in New York, trying to provide more and more fashionable clothing choices to tens of millions of customers at its discount stores, and further expand the scope of the company's business.
However, this approach has not been welcomed by WAL-MART's main customers. WAL-MART then revised the strategy and shifted its focus to the basic commodity category.
"In view of our core strategy in basic commodities and fashion goods, we do not need to keep a New York office," Andy Barron, executive vice president of WAL-MART light industrial products, said in a staff memorandum on Wednesday. "In view of our core strategy in basic commodities and fashion goods," Andy Baron said.
In this email, he pointed out that "at the same time, about 40% of the clothing planning, replenish and modular implementation business is in bentenville headquarters.
It is also a reasonable choice to merge fashion clothes into the same place.
The report also pointed out that although WAL-MART has turned the focus back to basic clothing, and has also promoted some businesses, the overall sales volume of clothing has declined.
"We are very, very focused, and have made progress in categories such as basic clothing, socks, underwear, jeans and tops," said Duncan McNaughton, chief purchasing officer of Duncan Mac Naughton at an analyst conference earlier this month.
This is our brand image and the territory we want to uphold. "
WAL-MART said most of the 275 employees in the New York office would be moved to Benton Ville headquarters and resumed work at the company headquarters by February 2012.
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