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Lan Xiang, "Leica" for safety protection fabric

The goal of the blue sky sea is to strive to become a synonym for China's safety fabric at home and abroad.

It's like the fiber brand of modle and Lycra, which has become a synonym for its fiber varieties.

In the future, the goal and direction of the blue sky sea is to make the "Lan Xiang" brand become synonymous with safety protection fabrics.

This is chairman Chen Mingqing's vision for the future of the blue sky sea.

Since 2008, the blue sky sea has launched a multi brand strategy. It has divided different brands according to the needs of different industries, occasions, weather and environment. The product's general name "Lan Xiang" series anti-static safety protective clothing fabric has been subdivided into four brands: "Lan Xiang", "Lan Xiang 1149", "Lan Xiang 8118" and "Lan Xiang TS" brand.

Starting in 2010, 100% of the fabrics supplied by the blue sky sea have antistatic properties. It has become the only professional antistatic Series in the country.

Innovation and sustainable brand development

In the textile industry, the trend of industrial pformation and upgrading is still temporary in the future. Chairman Chen Mingqing has seen this move for enterprises.

This is due to Chen Mingqing's habit of thinking over and over for years. "We must allow ourselves to go ahead, and we need new practices.

It is impossible for enterprises to achieve sustainable development if they are not pragmatic, not new, and do not go ahead.

In 2010, the cooperation between the blue sky sea company and the Jiangnan Branch of the China Textile Science Research Institute set up the special textile research and development center of the Jiangnan Branch of the Chinese Academy of textile science, thus becoming one of the few technological innovation enterprises with research and development and sales in China.

The R & D center is based on the Jiangnan Branch of the Chinese Academy of textile science and technology, based on Huzhou, the leader of Northern Zhejiang, and the Yangtze River Delta and other regions.

In the field of special textile fabrics development, advanced antistatic fiber and its weaving and dyeing and finishing technology, flame retardant, anticorrosive fabric development, new product production process design and improvement, textile high and new technology achievements industrialization, application and other fields, key technologies research, pformation, quality inspection, personnel training and other services have been extensively carried out.

According to the principle of "openness, innovation and service", the center will provide the technological support for enterprises and enhance their innovation capability by the platform based public service mechanism.

Since the establishment of the R & D center, with the unremitting efforts of all the experts, an invention patent has been obtained. Two utility models patents have achieved remarkable results, and the "Lan Xiang" PTFE antistatic tooling fabric has been successfully launched based on the latest patent.

This fabric is aimed at the bad weather environment such as low temperature, cold wind and rain and snow in winter when field workers are working in the field. The analysis of the original winter warmth shows that the heavy equipment and poor windproof and waterproofing effects are not good for the industrial workers in the field. After nearly two years of research and research, the company successfully developed a Lan Xiang PTFE winter clothing antistatic fabric with good waterproof, windproof, warm effect and comfortable wear. In 2010, it obtained the national patent. At present, the antistatic performance of the series of fabrics can be carried out by GB/T23316-2009, GB12014-2009, JIST8118, EN1149-1-3 and other different standards.

The introduction of the new "Lan Xiang" antistatic tooling fabric has been well received by the customers. According to the relevant customers, the new fabric is significantly superior to other similar fabrics in waterproofing, windbreak and thermal insulation.

The development of modern market economy shows that nowadays the market has entered the era of brand competition, and brand plays an increasingly important role in modern marketing and competition.

This is just like what Larry Wright, a famous American brand strategy expert, said: "owning a market is more important than having a factory, and the only way to have a market is to have a dominant brand."

In a careful study of the market in the information economy era, many experts have discovered that at present, the brand has become an intangible asset of the company, which is much higher than the actual book assets of the company, but the operation of the same brand is far more difficult than the operation of a product.

The way to take the brand strategy is the development strategy made by the blue sky sea after analyzing and studying its own conditions and external environment. It is the innovation of the company's business philosophy.

The "Lan Xiang" brand is by no means a thing that exists alone in the market. It is a belief founded on many non market bases. Once this belief is formed, it will eventually produce the concept of similar belief in the potential consumer groups.

Safety and quality escort

Quality is the guarantee of safety. Quality is the life of an enterprise. As the largest and most professional supplier of antistatic tooling fabrics in China, the blue sky sea knows that the anti-static safety protective clothing material bears the heavy responsibility for the safety of industrial workers.

Therefore, since the establishment of the company, "safety, health and comfort to industrious and intelligent industrial workers" have been taken as the mission of the company. It is regarded as the responsibility of regulating the antistatic tooling fabric market. In recent years, the blue sky sea has pioneered the pition from the antistatic fabric supplier to the supplier of anti-static safety and preventive clothing, and integrates safety awareness into every aspect.

The anti-static safety protective clothing fabric bears the life safety of workers in the workplace. It is of great significance. A slight carelessness can bring great impact. The blue sky sea knows that only by checking the source of production can we remove the hidden danger.

In order to avoid the flammable and explosive accidents caused by static electricity, through the efforts of nearly twenty years, with the support of relevant units and experts, the blue sky sea people summed up the scientific and reasonable eight professional advantages of "antistatic tooling fabric" with the characteristics of the blue sky and sea, so as to inherit the excellent quality of "Lan Xiang brand" series of fabrics with antistatic performance and stability.

At present, the antistatic performance of all antistatic fabric is covered by PICC. It has become the main drafting unit of the national standard for GB/T23464-2009 protective clothing knitted garments and the standard of conductive polyester drafting yarn.

The "eight professional advantages" of the blue sky sea and the strict "eight production requirements" have made specific provisions on the choice of conductive fiber, conductive material selection, conductive fiber content, cotton yarn selection, thread twist control, weaving requirements, printing and dyeing and storage, in order to improve the stability of Fabric Anti-static performance.

All of these have laid a solid foundation for the pformation of anti electrostatic safety protection tooling fabric suppliers.

In addition, in order to ensure the antistatic performance of the "Lan Xiang" brand fabric is stable, the company has commissioned the Jiangsu Textile Research Institute to strictly supervise the raw material procurement and production process according to the "eight production requirements". The fabric is supervised by the special fabric research and development center of the Jiangnan branch of the Chinese Textile Research Institute. The fabric's antistatic performance is checked by the national labor protection products quality supervision and inspection center, and the antistatic performance of the test is released in the column of "Lan Xiang antistatic fabric inspection report" in a timely manner, and the database of the product detection report of the blue sky sea is established.

With the emergence of high standards and strict requirements for the performance of many products and the enhancement of people's awareness of their own protection, many anti-static safety protection tools have been used in many industries that have no need for antistatic tooling.

At present, the main response measures in the market are not only the development of new conductive wires, but also the use of different raw materials and different production processes to process Antistatic Fabrics.

In order to meet the different requirements of different industries and different occasions for the anti-static performance of the tooling and fully embody the advantages of blue sky sea specialization, the company has only developed simple products such as white silk, grey silk and black silk on the basis of the white silk, grey silk and black silk, and the series of products such as white silk 2, grey silk 2, grey silk 4 and black silk 2 have been jointly developed by the company and the conductive fiber supplier.

Recently, the blue sky sea has successfully developed the fourth generation of high carbon conductive new fibers. The new generation of antistatic fabric equipped with fourth generation conductive fibers has been tested by the GB12014-2009 class a standard of the national labor protection products quality supervision and inspection center.

Professional focus and clear positioning

The blue sky sea firmly believes that it is impossible to occupy a large number of schools in today's competitive society.

The market of China's 650 million industry workers is huge. In order to ensure the performance of anti-static and safety protective fabric, and to let customers feel free to purchase and use it, Lan Tianhai has been undertaking PICC's antistatic performance since 2005, with the focus on becoming a supplier of anti-static safety protection tooling fabric suppliers.

In order to shorten the pportation time and reduce the pportation cost, the production base of Lan Xiang antistatic safety protection fabric has been distributed to 5 provinces, such as Zhejiang, Jiangsu, Shandong, Anhui and Hebei.

So far, our company has been exported to twenty provinces and autonomous regions in China and exported to Europe and America, Japan, Southeast Asia and other countries and regions.

In addition, in order to enable customers to get more professional services, the blue sky sea launched personalized service for customers, providing integrated anti-static safety protection tooling fabric service design according to customer needs, and thoroughly solving the traditional fabric selection difficulties.

Focusing on a series of customer focus issues in different industries (such as petroleum, chemical industry, coal, aviation, aerospace, electronics, medicine, automobiles, public pport, environmental sanitation, electric power, cotton spinning, etc.), different seasons (spring, summer, autumn and winter), different occasions of use (dry in the north, large coastal areas, etc.), different standards (national standards, EU standards, Japanese standards, etc.), a series of professional anti electrostatic safety protection fabrics solutions are formulated through discussion and study by the expert group.

Expert type enterprises must have expert talents, and only a team of experts who are fully consistent with the level of development of the company as a solid backing can truly continue to move forward in the knowledge-based economy market.

The expert team of the blue sky sea construction adopts the way of internal and external integration, and has established the special fabric research and development center of the Jiangnan Branch of the Chinese Academy of textile science by co operating with the blue sky sea and the Jiangnan Branch of the Chinese Academy of textile science. The experts from the Jiangnan branch of the Chinese Academy of textile science and technology have been a solid backing for the company's technological research and development. The company has constantly recruited expert talents in textile, printing, dyeing, production, processing and marketing, allowing experts to check in corresponding positions, and undertake the task of helping and teaching young employees, so as to train talents for the sustainable development of the company.

"Others' experience can be used for reference, but it can not be imitated."

Chen Mingqing said.

It is under the guidance of such a concept that clear and focused enterprise product positioning has given the blue sky sea an exclusive road.

Pay attention to integration into industry chain

In 2008 and 2010, the blue sky sea held the first and second special fabric Summit Forum, and discussed the WTW alliance of the industrial chain, and put forward the industrial chain innovation cooperation and sharing mechanism. It also pointed out that all parties' trust, knowledge sharing and income distribution are the foundation and guarantee for the integration and innovation of the industrial chain. Only by standing at the height of the industry's overall situation, deeply analyzing the industrial development trend and existing obstacles, maximizing the integration of industrial resources, enhancing the ability of industrial innovation, and enhancing the sustainable development ability of enterprises, can we provide more opportunities for the development of enterprises.

Due to the uneven quality of labor insurance products and the potential safety hazard for industrial workers, Chen Mingqing called for the establishment of a healthy industrial chain of labor insurance textiles, which will play a role in providing quality and stable safety clothing for Chinese industrial workers.

The "Lan Xiang" brand will be built as the Chinese national brand as the goal of the development of the blue sky sea, and the domestic anti-static fabric should be actively developed to enhance the quality of the domestic anti-static fabric and standardize the production and use market of the antistatic fabric, and actively implement the research and application of the anti-static safety protection fabric.

Chen Mingqing believes that another important factor affecting the industrial chain alliance is the unsound technical standard of textiles. This is also recognized as one of the problems that hinders the development of the textile industry. There are few studies on standards in China, and the standard system is not perfect. Most of them directly borrow from foreign standards, and some problems that are not suited to national conditions or standards are contradictory.

"As a fabric enterprise, we must plunge into a fully integrated industry chain, and it is useless for enterprises to enter the industrial chain as soon as possible."

At present, the situation at home and abroad is grim. The foreign economy in the United States is still in the recovery stage. Japan has just experienced severe natural disasters, domestic inflation is serious, and cotton prices are ups and downs, so that small and medium-sized enterprises in the textile industry are facing great difficulties.

However, Chen Mingqing said, "thousands of sails on the side of the sunken boat, thousands of trees ahead of the disease tree", as long as the entire textile industry work together to build a harmonious and mutually beneficial industrial chain alliance, and constantly improve the industry standards for China's national conditions, I believe that the spring of textile industry is just around the corner.

With the continuous development of China's economy and the continuous innovation of technology, China has invested more and more in the development of new products as a large demand and production country for antistatic tooling fabrics. Under such circumstances, it has become the choice and development goal of many enterprises to operate Chinese national brands.

And actively advocating the independent development of domestic anti-static fabrics, improving the quality of domestic anti-static fabrics and standardizing the production and use of Antistatic Fabrics, and actively implementing the research and application of anti-static safety protective fabrics are the only way and essential requirement for the development of national brands.

From the eyes of chairman Chen Mingqing, it seems easy to see, "our products contain" Lan Xiang "- such products logo appeared in the domestic and international markets, and became the market recognized and consensus that day, for the blue sky sea is already just around the corner.